Digital marketing is always evolving, making it difficult to keep up. Users expect a personalized online experience, and in any given 48-hour period, 80 percent of Americans are shopping online.
Staying up to date is the best way to stay competitive, uncover new strategies and meet marketing goals. Sure, it feels overwhelming, but the key to any marketing strategy starts with knowing who your audience is, where you can find them, what they need, and how you can help.
This blog originally appeared on PAN Communications