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Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities
It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such pers
As consumers, we tend to do two things that make marketers’ jobs harder. First, we actively avoid getting bombarded by messaging. As Ryan Holmes, co-founder of Hootsuite, mentioned in a LinkedIn piece, a whopping 86 million of us actively block the roughly 5,000 ads we see daily
Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI 30% boost in revenue 66% increased the numbe
Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make i
If you've been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called "Avatar: The Last Airbender." In fact, I've watched and re-watched this show with each of my 4 kids
The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fin
Blogging is more important than it has ever been. With marketing budgets shifting to online content and hundreds of millions of business blogs, competition is fierce. However, many business blogs are ineffective, inactive, or simply not setup to maximize the customer experience
LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health
We find ourselves in strange times. Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. However, t
