I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they de
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Gaining a competitive advantage in today’s fast-moving business world is more challenging than ever. Over 4.9 billion internet users are vying for space and attention. Gaining an advantage online through digital marketing involves knowing what your competitors are doing. To stay
Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt,
Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing e
Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to be boring or stuffy. It needs to engage, ins
The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some em
With the rise of the use of artificial intelligence, personal branding is becoming even more important. When everyone can create expert-sounding text, who is speaking is maybe even more important than what you are saying. That's why personal branding has started trending again!
Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will t
Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month? It sure would be great i
SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That's why SaaS companies win with content marketing. The results are measurable,