Think of a high bounce rate like a quick handshake—it can be good or bad depending on the context. Bounce rate is a key metric that shows the percentage of visitors who land on your site and leave without clicking through to another page. It's like a snapshot of first impressions
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The shelf life of online content can be as short-lived as an avocado on a sunny counter. Content that feels fresh today may quickly overripe, losing its appeal and effectiveness. But staying on top of your updates isn't as straightforward as it sounds. As content creators, we kn
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit even
Ever felt like the digital marketing world is spinning just a tad too fast? You’re not alone. Between trying to boost SEO and managing your brand's online presence, it's easy to get some wires crossed. But, let’s hit pause for a second. What if we told you that digital PR an
Looking to climb the SEO ladder? With over 68% of online experiences starting with a search engine, mastering how to write SEO content is essential for anyone aiming to boost their website's visibility and engage more effectively with their audience. In this guide, we explore th
If you haven't heard, the powers-that-be in the marble halls of governance are putting the kibosh on TikTok. While it may seem like the end of an era for the first explosive social video sharing platform, it's worth noting that TikTok has paved the way for a new wave of social medi
Think your business can thrive on good vibes and wishful thinking alone? Think again! Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’
Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? Accordi
Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed,
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for b