Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
One of the biggest content marketing questions I get on a regular basis is "who are the leading content marketing brands?" After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group, I
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketin
New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted in partnership with NetLine, surveyed the onlin
In content marketing, we're great at making up terms and buzzwords to try and prove just how far ahead of everything old and "traditional" we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most l
The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to de
It's that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn't just pitch their products. But touched their audience in some way. I'm starting with a review of the