Content Marketing

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you are a B2B marketer focused on driving qualified leads for your sales team, chances are that you have been hearing a lot about Account-Based Marketing (ABM) in the past few months. Accou

Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly.  Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t j

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this

There’s a shift happening right before our eyes. According to a research by Deloitte and Touche notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on co

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s

They say a “dog is man’s best friend.” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S. Federal Trade Commiss

You probably know by now that digital content is pretty damn important. More important in fact, than content produced for any other form of media. More than 3 billion of us across the globe are now connected to the web, while the amount of content we consume via the internet vs. an

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimete

For years, one of my favorite marketing jokes came from my friend Todd Wheatland in answering the question we all receive in corporate marketing departments: How to make a viral video? Todd proposed only one viable answer: "Shut up!" Those of us in marketing know that video isn�