8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

By on December 11th, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach…

What Does Company Culture Have to Do with Marketing?

By on November 20th, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results. Four years ago, I…

To Reach Today’s Buyers, Market Your Culture (Not Your Product)

By on November 6th, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference…

Why You Should Use Social Media to Build Your Employer Brand [Infographic]

By on November 4th, 2019

Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms. Typically, when we think of “social media,” immediately our minds tend to gravitate towards the impact on marketing and sales. But it’s become a focal point for human…

The Smart Company’s Guide to Increasing Employee Engagement

By on October 16th, 2019

The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her get settled but she sits there for several hours, trying to figure out what her…

Why Pay Influencers When You Can Activate Employees?

By on October 15th, 2019

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service.  It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on October 8th, 2019

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

5 Mistakes to Avoid with Your Employee Activation Program

By on September 24th, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

Why Advocacy Marketing Must Include Employees

By on September 18th, 2019
Content personalization

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your…

5 Employee Activation Case Studies We Can All Learn From

By on September 10th, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect,…