Employee Activation

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven con

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rat

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well�

The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, m

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A famous study by Deloitte found that only 8% of companies believe their performance

If you’re interviewing for a new job, it can be easy to get wrapped up in the excitement and nervousness. And It’s tough to know what it’s really going to be like once you're in the hot seat, or even after you've landed the job. First, you should realize that the biggest p

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advo