What Does Employee Engagement Have to Do with Marketing?

What Does Employee Engagement Have to Do with Marketing?

by Michael Brenner on Apr 17, 2019 in Employee Activation

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]

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The Service Profit Chain – Why Employee Engagement Matters

The Service Profit Chain – Why Employee Engagement Matters

by Michael Brenner on Apr 10, 2019 in Employee Activation

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]

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When Crossfunctional Marketing Teams Make Sense

When Crossfunctional Marketing Teams Make Sense

by Andrea Fryrear on Feb 28, 2019 in Employee Activation

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […]

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How True Employee Engagement Leads to Genuine Employee Advocacy

How True Employee Engagement Leads to Genuine Employee Advocacy

by Cameron Brain on Feb 20, 2019 in Employee Activation

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source: Everyone Social) Employees of […]

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The Smart Company’s Guide to Increasing Employee Engagement

The Smart Company’s Guide to Increasing Employee Engagement

by Michael Brenner on Feb 19, 2019 in Employee Activation

The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]

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How to Launch Your Employee Activation Program in 8 Steps

How to Launch Your Employee Activation Program in 8 Steps

by Michael Brenner on Feb 12, 2019 in Employee Activation

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]

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