Why Pay Influencers When You Can Activate Employees

By on October 15th, 2019

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service.  It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on October 8th, 2019

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

5 Mistakes to Avoid with Your Employee Activation Program

By on September 24th, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

Why Advocacy Marketing Must Include Employees

By on September 18th, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your…

5 Employee Activation Case Studies We Can All Learn From

By on September 10th, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect,…

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

By on August 26th, 2019

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now spilled over to other departments within an organization – the human resources department in particular.…

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

By on August 7th, 2019

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in its wake. Take me, for example. Shortly after building up and selling a successful company,…

Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

By on July 30th, 2019

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments and teams involved in your marketing efforts and stirring up some enthusiasm for promoting your…

4 Secrets Ways of Increasing Marketing ROI by Activating Your Employees

By on July 23rd, 2019

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according to a 2018 Gallup report. So what’s next? Activating your employees. The trend toward more engaged…

Creating Content That Your Company’s Employees Will Love Sharing

By on July 8th, 2019

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. Your company’s employees are the face of the brand and their social reach is important…