Why Employee Engagement is the New Content Marketing Strategy

By on July 31st, 2020

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the source of high-quality content that is also the most effective in connecting with your audience.…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on June 23rd, 2020
employee advocacy on social

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

How to Turn Employee Expertise into a Web Traffic Magnet

By on June 2nd, 2020
raw employee talent content marketing

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face. Harness employee expertise and passion by activating your employees to create content and you’ll see amazing results. There are so many benefits to employee-generated content that it’s almost unbelievable…

What Do Employees Really Value? (It’s Not About Salary)

By on May 20th, 2020

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex…

Employee Engagement Via Marketing: 11 Ideas to Motivate Your Team

By on April 14th, 2020

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments and teams involved in your marketing efforts and stirring up some enthusiasm for promoting your…

The Direct No-Nonsense Relationship Between Employee Activation and ROI

By on March 17th, 2020

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer. Going beyond engagement and unleashing your employees to share content is a game-changer when it…

Employee Advocacy for Marketing: Data & Strategy

By on March 11th, 2020

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing time, money, and resources for the greater good of the company. This is exactly what…

How Focusing on Workplace Culture Drives Marketing Performance

By on March 11th, 2020

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well. By whatever standard you measure performance:…

3 Ideas to Drive Employee Engagement During Difficult Times

By on March 3rd, 2020

Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Employee engagement is important…

Employee Branding: B2B’s Answer to Influencer Marketing

By on February 19th, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. https://youtu.be/dA5Yq1DLSmQ…