Employee Advocacy: 3 Crucial Tips to Improving Content And Engagement

By on May 17th, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.” Of course, Content Marketers don’t create bad content on purpose. Most of the time, the low level of quality is…

8 Ways Employee Advocacy Can Skyrocket Customer Retention

By on January 21st, 2021
employees sharing content drives business results

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. With this kind of spotlight coupled with…

7 Ideas to Drive Employee Engagement During Difficult Times

By on November 19th, 2020

The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal. Remote work has drastically changed the way employees interact with their team…

Performance Reviews Suck – The Case for Eliminating Annual Reviews

By on October 26th, 2020

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A famous study by Deloitte found that only 8% of companies believe their performance management drives business value. More so, 58% report it is not an effective use of time. Considering over 2 million hours are spent every year on performance…

One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

By on October 20th, 2020

If you’re interviewing for a new job, it can be easy to get wrapped up in the excitement and nervousness. And It’s tough to know what it’s really going to be like once you're in the hot seat, or even after you've landed the job. First, you should realize that the biggest predictor of job satisfaction is the relationship you have with your immediate manager and I know because I’ve…

Everyone is Miserable! Nobody Cares! And Why That Matters to Your Business

By on October 20th, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it... Quick Takeaways: Empathy in the workplace has a direct, positive…

How Awareness and Empathy Can Improve Your Job Performance

By on October 19th, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success. HBR reports that the “consequences of working with…

Why Employee Engagement is the New Content Marketing Strategy

By on July 31st, 2020

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the source of high-quality content that is also the most effective in connecting with your audience.…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on June 23rd, 2020
employee advocacy on social

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

How to Turn Employee Expertise into a Web Traffic Magnet

By on June 2nd, 2020
raw employee talent content marketing

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face. Harness employee expertise and passion by activating your employees to create content and you’ll see amazing results. There are so many benefits to employee-generated content that it’s almost unbelievable…