Employee Activation

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven content to your website. That’s what we do for ourselves and our clients. But what if we told you that you could activate a company-wide strategy without tapping into…

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.” Of course, Content Marketers don’t create bad content on purpose. Most of the time, the low level of quality is…

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. With this kind of spotlight coupled with…

The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal. Remote work has drastically changed the way employees interact with their team…

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A famous study by Deloitte found that only 8% of companies believe their performance management drives business value. More so, 58% report it is not an effective use of time. Considering over 2 million hours are spent every year on performance…

If you’re interviewing for a new job, it can be easy to get wrapped up in the excitement and nervousness. And It’s tough to know what it’s really going to be like once you're in the hot seat, or even after you've landed the job. First, you should realize that the biggest predictor of job satisfaction is the relationship you have with your immediate manager and I know because I’ve…

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it... Quick Takeaways: Empathy in the workplace has a direct, positive…

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success. HBR reports that the “consequences of working with…

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the source of high-quality content that is also the most effective in connecting with your audience.…

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…