What Do Employees Really Value? It’s Not Just About Salary

By on May 20th, 2020

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex…

Employee Engagement Via Marketing: 11 Ideas to Motivate Your Team

By on April 14th, 2020

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments and teams involved in your marketing efforts and stirring up some enthusiasm for promoting your…

The Direct No-Nonsense Relationship Between Employee Activation and ROI

By on March 17th, 2020

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer. Going beyond engagement and unleashing your employees to share content is a game-changer when it…

Employee Advocacy for Marketing: Data & Strategy

By on March 11th, 2020

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing time, money, and resources for the greater good of the company. This is exactly what…

How Focusing on Workplace Culture Drives Marketing Performance

By on March 11th, 2020

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well. By whatever standard you measure performance:…

3 Ideas to Drive Employee Engagement During Difficult Times

By on March 3rd, 2020

Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Employee engagement is important…

Employee Branding: B2B’s Answer to Influencer Marketing

By on February 19th, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. https://youtu.be/dA5Yq1DLSmQ…

How to Use Employees’ Ideas to Drive Business Growth

By on January 13th, 2020

With 53 jobs under my belt, I’ve come to realize one thing about office politics: “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways: Authoritarian companies stifle the growth of thought and drive away top employees.…

8 Gamification Strategies to Encourage Social Media Advocacy

By on December 11th, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach…

What Does Company Culture Have to Do with Marketing?

By on November 20th, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results. Four years ago, I…