How Employee Engagement Can Power Up Your Marketing Strategy

How Employee Engagement Can Power Up Your Marketing Strategy

by Michael Brenner on Jun 18, 2019 in Employee Activation

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […]

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Why Employee Engagement is the New Content Marketing Strategy

Why Employee Engagement is the New Content Marketing Strategy

by Michael Brenner on Jun 10, 2019 in Employee Activation

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the […]

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How Employee Activation Delivers Higher Awareness and Better Talent

How Employee Activation Delivers Higher Awareness and Better Talent

by Michael Brenner on Jun 2, 2019 in Employee Activation

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that […]

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Employee Advocacy for Marketing: The Data Your Company Needs to Know [Infographic]

Employee Advocacy for Marketing: The Data Your Company Needs to Know [Infographic]

by Cameron Brain on May 1, 2019 in Employee Activation

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing […]

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What Does Employee Engagement Have to Do with Marketing?

What Does Employee Engagement Have to Do with Marketing?

by Michael Brenner on Apr 17, 2019 in Employee Activation

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]

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The Service Profit Chain – Why Employee Engagement Matters

The Service Profit Chain – Why Employee Engagement Matters

by Michael Brenner on Apr 10, 2019 in Employee Activation

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]

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