Marketing Strategy
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple or Nike – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer
Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can i
Around 92% of people don't go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But ho
If you want to boost your online presence, one of the best things you can do is claim your Google business listing. Especially if you just started marketing your business, Google My Business is a great launching point. Today, most people and business buyers look for products and
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your busines
If you’re like most companies, you realized that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their m
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher cus
Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource
Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “The Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science”. It was near the end of a long and successful run working for SAP Digital
What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enab