Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportun
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Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a sign
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to cou
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, custom
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even
Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever
Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very
Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in a
Most marketing professionals will swear by the power of video content marketing. More than half a decade ago, Cisco predicted that video will comprise more than 80% of global Internet traffic by the year 2020. We are on the verge of finding out! When implemented strategically, a
91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—