Fresh from the Blog

Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all felt the squeeze of the past few years.

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the su

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in.

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your audience is important for the growth of your business. But let’s face it - sometimes the creative well runs dry. As a content marketer, it’s important to be

Congrats, you’ve started an Amazon FBA business and are ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. It’s a crowded space with a lot of voices, and it’s easy for your product to fall to the bottom of the cha

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort. But the ROI on a strategy that works is undeniable — brands that do bes

Having a balanced business model is the goal for every company. A strong sales team doesn’t do any good if your business can’t retain its customers. Customer retention doesn’t do any good if the cost to retain customers outweighs the revenue they generate back to your busines

In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur. While tried-and true-marketing tactics can be a piece of the puzzl

Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren’t effectively using content marketing - check out

Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch with a total stranger on a weeknight. No one involved in these tran