10 Simple Tricks to Accelerate Your Sales Pipeline

10 Simple Tricks to Accelerate Your Sales Pipeline

by Johanna Rivard on Aug 27, 2018 in Sales Alignment

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases as we know. It may vary […]

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Weekend Reading: “Exactly How to Sell” by Phil M. Jones

Weekend Reading: “Exactly How to Sell” by Phil M. Jones

by Douglas Burdett on Jul 27, 2018 in Sales Alignment

For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.

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Weekend Reading: “Objections” by Jeb Blount

Weekend Reading: “Objections” by Jeb Blount

by Douglas Burdett on Jul 6, 2018 in Sales Alignment

For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No.

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Weekend Reading: “Do It! Marketing” by David Newman

Weekend Reading: “Do It! Marketing” by David Newman

by Douglas Burdett on Jun 29, 2018 in Sales Alignment

For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

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7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

by Guest Author on May 7, 2018 in Sales Alignment

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]

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The Power of Sales and Marketing Alignment in Account-Based Marketing

The Power of Sales and Marketing Alignment in Account-Based Marketing

by Michael Brenner on Apr 24, 2018 in Sales Alignment

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions. It’s the inversion of the traditional B2B lead-generation based marketing, and it works remarkably well. […]

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