7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

by Guest Author on May 7, 2018 in Sales Alignment

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]

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The Power of Sales and Marketing Alignment in Account-Based Marketing

The Power of Sales and Marketing Alignment in Account-Based Marketing

by Michael Brenner on Apr 24, 2018 in Sales Alignment

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions. It’s the inversion of the traditional B2B lead-generation based marketing, and it works remarkably well. […]

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Weekend Reading: “Close Deals Faster” by John Asher

Weekend Reading: “Close Deals Faster” by John Asher

by Douglas Burdett on Apr 13, 2018 in Sales Alignment

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.

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Weekend Reading: “Selling Boldly” by Alex Goldfayn

Weekend Reading: “Selling Boldly” by Alex Goldfayn

by Douglas Burdett on Apr 6, 2018 in Sales Alignment

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.

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Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert

Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert

by Douglas Burdett on Mar 9, 2018 in Sales Alignment

For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen.

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How to Prioritize Your Best B2B Leads

How to Prioritize Your Best B2B Leads

by Johanna Rivard on Mar 8, 2018 in Sales Alignment

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]

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