Weekend Reading: “Close Deals Faster” by John Asher

Weekend Reading: “Close Deals Faster” by John Asher

by Douglas Burdett on Apr 13, 2018 in Sales Alignment

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.

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Weekend Reading: “Selling Boldly” by Alex Goldfayn

Weekend Reading: “Selling Boldly” by Alex Goldfayn

by Douglas Burdett on Apr 6, 2018 in Sales Alignment

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.

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Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert

Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert

by Douglas Burdett on Mar 9, 2018 in Sales Alignment

For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen.

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How to Prioritize Your Best B2B Leads

How to Prioritize Your Best B2B Leads

by Johanna Rivard on Mar 8, 2018 in Sales Alignment

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]

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Weekend Reading: “Sandler Enterprise Selling” By Dave Mattson

Weekend Reading: “Sandler Enterprise Selling” By Dave Mattson

by Douglas Burdett on Mar 2, 2018 in Sales Alignment

For the 164th episode of The Marketing Book Podcast, I interviewed Dave Mattson, co-author of Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts.

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5 Lead Generation Tactics That Are Replacing The Cold Call

5 Lead Generation Tactics That Are Replacing The Cold Call

by Guest Author on Feb 13, 2018 in Sales Alignment

Cold calling is joining the ranks of 8-track tape players and Palm Pilots: It’s clunky, it’s outdated, and it’s ready to be put out to pasture. Ten years ago, reaching a prospect was possible after 3.68 cold calls. Now? That number of attempts has jumped up to eight. Is it any surprise that 44 percent of […]

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