Sales Alignment

Your company needs to figure out a way to understand and engage its customers. That’s where combining your CRM (customer relationship management) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a un

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of

Closing a sale is the pivotal moment when a potential customer becomes a satisfied client. It's the culmination of all your efforts, and mastering this art is essential for any salesperson. As your business grows, effectively closing deals becomes increasingly crucial. Sales dir

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on this blog, I see very little being written or spoken about the role of B2B sales and

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools,

We know the sales cycle is composed of phases. It may vary greatly, especially on the time that it takes to complete. A long sales cycle typically requires several touch points and spans several weeks to months. I remember seeing around 84 days to convert a lead into an opportun

I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. You aren't alone in this struggle. Only

It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for persona

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospect's buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically