5 Powerful Re-Engagement Tactics to Warm Cold Leads

5 Powerful Re-Engagement Tactics to Warm Cold Leads

by Anna Eliot on Mar 12, 2019 in Sales Alignment

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead […]

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Why Not To Focus On Marketing & Sales Alignment In 2019

Why Not To Focus On Marketing & Sales Alignment In 2019

by Carlos Hidalgo on Jan 23, 2019 in Sales Alignment

The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]

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How to Boost Your Conversion Rate With Predictive Lead Scoring

How to Boost Your Conversion Rate With Predictive Lead Scoring

by Michael Brenner on Jan 14, 2019 in Sales Alignment

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data. In fact, the more data you […]

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4 Steps To Do Lead Nurturing That Helps More Customers Buy

4 Steps To Do Lead Nurturing That Helps More Customers Buy

by Brian Carroll on Oct 24, 2018 in Sales Alignment

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming […]

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A Guide to Researching Leads Before a Sales Call

A Guide to Researching Leads Before a Sales Call

by Johanna Rivard on Sep 13, 2018 in Sales Alignment

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used […]

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10 Simple Tricks to Accelerate Your Sales Pipeline

10 Simple Tricks to Accelerate Your Sales Pipeline

by Johanna Rivard on Aug 27, 2018 in Sales Alignment

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […]

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