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If you publish great content and no one reads it, does it add value? Probably not. Distribution is key to maximizing the impact of your content and increasing brand awareness. However, most companies fail to create effective content distribution channels. According to the Altime
The digital experience is more important no than ever before. The power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing tea
Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. T
A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organiza
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or though
Simon Sinek’s book, Leaders Eat Last, is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while rese
When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social
What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Com
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science—nor is it a one-and-done kind of activity. While you may only make m
75% of consumers would not care if the brands they used went away completely. How's that for a stat to make you spit ourt your morning coffee? Why? Because we know that if the brands we use disappear, another product or service will come along to replace it. So what does this mean
