As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstance
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Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert
Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prosp
Are you looking to take the next step in your marketing career? You're not alone. A 2021 survey by Oracle states that 75% of employees feel personally and professionally stuck. According to Google search trends, professionals are looking to grow their careers at an all-time high.
Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I'm sure you've realized by now that keeping up with the social media
“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same market
More than a third of global internet users now use ad blockers online, and more than half of people over age 35 use them, according to the latest figures. Consumers are going out of their way to avoid the content they do not want or need. In an increasingly ad-free world, brands w
Technology and the services that connect them all have seen massive growth in the past few years. And we are just getting started. With the advent of Artificial Intelligence and Machine Learning, we are now seeing software that teaches software how to write better software. Cont
Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data. But are thes
One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. It also provides a measurable way to show the value of your content in a relatively shor