Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. A con
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Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matt
Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving for
Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And le
When you drop a pebble into a body of water, the splash creates ripples that multiply and expand outward symmetrically. The ripples get larger and larger, reaching more and more space within the water. Some people like to imagine effective content marketing in that way – an ever
Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how are retailers supposed to keep up with the demands of today’s consumers? By adopting an omnichannel retail marketing strategy. The long answer is way more fun
The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out - what works? Take the advent of social media for exam
Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business. Every time you have input data (intentionally or u
When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to leve
I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – the