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As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and should) use tenets of basic psychology in your content marketing to ge
Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a crowded online content landscape — Hu
All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead gen
To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low
Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects mos
If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generati
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objective
When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and th
