Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
At the core of Kanban lies a paradox: by limiting the amount of work we do, we become more productive. When you consider how much time we lose to multitasking (or, more accurately, task switching, since no one can truly multitask), you can see why this seemingly paradoxical metho
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org c
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With a simple Google search, you can find a handful of leading platforms where business owners
You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. But how is it possible that still a few of those visitors are converting into leads and clients? That’s the question! Everyone on the web is
There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own as
We now live in an experience economy. Content creators, influencers, media platforms and advertisers understand the fundamental shift that gives us ONLY seconds to spark customer attention, and minutes to action appropriately to maintain that attention. How We Got Here: Personaliz
As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned mone
Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them.
Who doesn't want more of a good thing? It's the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely t
I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it c