
Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Here I’ve listed a few of the best marketing books out there for you to take along wherever business, pleasure, or life leads you. 1. John Hall, “Top of Mind” Newly released “Top of Mind” has been getting a lot of attention as one of the best marketing and leadership bo
The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store
Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these
What is it that makes a marketing team truly Agile? When do you know you’ve succeeded? What is the definition of a successful Agile transformation? Before we can answer these questions, let’s quickly touch upon what being an agile team actually means. Simply having morning s
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak t
Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no
Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile mark
At the core of Kanban lies a paradox: by limiting the amount of work we do, we become more productive. When you consider how much time we lose to multitasking (or, more accurately, task switching, since no one can truly multitask), you can see why this seemingly paradoxical metho
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org c
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With a simple Google search, you can find a handful of leading platforms where business owners