Marketing Strategy

What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know [...]

Despite all the advancements in data security, most companies are still vulnerable. Last year,

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, [...]

For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.

Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest [...]

The world of marketing management and execution is evolving quickly. One trend that’s becoming more and more prominent across the professional world is the increase of non-traditional work. [...]