Strategy

Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes. That’s where CRM and community management start to overlap. While most people think of CRMs (Cus

Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a must. Whether boosting your online presence, designing handwritten cards, or branching out into a new channel, implementing pr

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful resu

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your target

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry's brightest minds in attendance, including over 100 CMOs from some of the country's most successful firms. Following this event,

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses c

Video content is king, and its potential to boost conversions is unparalleled. About 91% of businesses currently use video as a marketing tool because harnessing the power of video can transform your engagement strategies and skyrocket your sales. There are many ways to use vide

If you want to make your messaging more impactful, or if you're interested in persuading an audience, you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting you

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  This Maya Angelou quote applies to marketing as well. Emotional marketing campaigns perform better than factual ones by 2x, according to Fast Company data

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? Accordi