How the Act of [Insight] Sharing Can Boost Your Business

How the Act of [Insight] Sharing Can Boost Your Business

by Jake Sapirstein on Apr 23, 2018 in Marketing Strategy

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]

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Weekend Reading: “Inbound Organization” by Todd Hockenberry

Weekend Reading: “Inbound Organization” by Todd Hockenberry

by Douglas Burdett on Apr 20, 2018 in Marketing Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

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10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

by Johanna Rivard on Apr 19, 2018 in Marketing Strategy

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]

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Finding and Fixing Flaws With Your Website

Finding and Fixing Flaws With Your Website

by Ben Allen on Apr 12, 2018 in Marketing Strategy

Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into it, and now it’s time to sit […]

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Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

by Michael Brenner on Apr 10, 2018 in Marketing Strategy

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. How do you define influence? Influence is the power of changing people’s opinions, and their minds or decisions intentionally – without knowing […]

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12 Keynote Sales Speakers You Shouldn’t Miss

12 Keynote Sales Speakers You Shouldn’t Miss

by Michael Brenner on Apr 9, 2018 in Marketing Strategy

One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, people who attend lots […]

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