Strategy

Your logo is more than just a symbol. It's the face of your brand. When we see three stripes, our minds immediately jump to Adidas. The sight of the Golden Arches? Our stomachs start to rumble. A great logo can convey a sense of quality, joy, or even coolness. It's a small im

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers? Or how does an online bookseller evolve into the most popular global marketplace? Nintendo and Amazon understood the ageless principle that your product is not what yo

Marketing bosses today have a big job. They need to help companies make more money, and they need to do it in ways that customers don't find annoying. It's a delicate balance, trying to catch their attention and win their trust, all while navigating the ever-changing digital landsc

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand wh

One of the biggest trends in marketing may not even be happening in the marketing department at all. As the youngest adults enter the workforce, they are placing tough expectations on employers. And they are looking for meaningful work that aligns with their skills and passio

What is more motivating – reason or emotion? This amazing quote from Antoine de Saint-Exupery helps provide an answer. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Thin

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Wall. And no surprise, he and his co-host, Chris Penn, are still churning out some great content. So, I’ve compiled a list of some of my personal favorite e

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. Growth + marketing seems like a perfect match, right!? But, there’s a lot that goes into this nuanced term. You must understand some of the core components