How to Use Trust Signals to Boost Online Conversions

How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

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4 Practical Tips to Get Your Business Ready and Set for 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

by Lilach Bullock on Jan 9, 2019 in Marketing Strategy

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]

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How Freemium Marketing Can Work for SaaS Companies

How Freemium Marketing Can Work for SaaS Companies

by Tiffany Delmore on Jan 3, 2019 in Marketing Strategy

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]

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Why Marketers Are Bad At Empathy And What To Do About It

Why Marketers Are Bad At Empathy And What To Do About It

by Brian Carroll on Dec 18, 2018 in Marketing Strategy

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […]

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2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

by Mark Nardone on Dec 17, 2018 in Marketing Strategy

With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. Marketers are catching on to technology’s role within marketing – but this comes with a […]

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5 Reasons Why Your Buyer Personas Aren’t Good Enough

5 Reasons Why Your Buyer Personas Aren’t Good Enough

by Molly Clarke on Dec 13, 2018 in Marketing Strategy

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]

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