Marketing Strategy

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, [...]

Your CRR is like a business insurance policy. Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your [...]

It’s a hard reality when you realize your dreams are crashing to the ground. In this 21st century we live in more and more people are firing their boss and heading towards entrepreneurship with [...]

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C [...]

If you’ve ever actively searched for job openings or were just curious to see what it would be like to work for a specific company, you’ve most likely come across Glassdoor. Glassdoor is an [...]

For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization.