Weekend Reading: “Marketing Multiplied” by Mike Moore and Peter Thomas

Weekend Reading: “Marketing Multiplied” by Mike Moore and Peter Thomas

by Douglas Burdett on May 18, 2018 in Marketing Strategy

For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives.

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How To Get More Out Of Your Marketing Team

How To Get More Out Of Your Marketing Team

by Steve Olenski on May 14, 2018 in Marketing Strategy

It takes a special kind of person to be a team leader.  A good team leader possesses the ability to inspire others and clearly and openly communicate with their team.  A good team leader is honest and transparent, and never leaves their team guessing.  Anyone can be a boss, but not everyone can be a […]

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Weekend Reading: “Would You Do That to Your Mother?” by Jeanne Bliss

Weekend Reading: “Would You Do That to Your Mother?” by Jeanne Bliss

by Douglas Burdett on May 11, 2018 in Marketing Strategy

For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]

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The Advanced Guide to Email Marketing for Ecommerce

The Advanced Guide to Email Marketing for Ecommerce

by William Harris on May 9, 2018 in Marketing Strategy

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]

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Keeping Your Marketing Fresh Year After Year

Keeping Your Marketing Fresh Year After Year

by Ben Allen on May 8, 2018 in Marketing Strategy

The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]

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Weekend Reading: “Brand Now” by Nick Westergaard

Weekend Reading: “Brand Now” by Nick Westergaard

by Douglas Burdett on May 4, 2018 in Marketing Strategy

For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World.

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