What Is Marketing?

What Is Marketing?

by Michael Brenner on Apr 4, 2019 in Marketing Strategy

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]

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7 Creative Ways to Personalize Your ABM Strategy

7 Creative Ways to Personalize Your ABM Strategy

by Meghan Huston on Apr 4, 2019 in Marketing Strategy

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing […]

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What Should Your Martech Stack Look Like?

What Should Your Martech Stack Look Like?

by Michael Brenner on Apr 3, 2019 in Marketing Strategy

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes […]

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How to Clean Dirty Data and Increase Your Marketing ROI

How to Clean Dirty Data and Increase Your Marketing ROI

by Meghan Huston on Apr 2, 2019 in Marketing Strategy

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […]

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Planning for ABM? Overcome These Common Challenges

Planning for ABM? Overcome These Common Challenges

by Anna Eliot on Mar 20, 2019 in Marketing Strategy

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […]

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When Should Marketing Hand Leads to Sales for Closing?

When Should Marketing Hand Leads to Sales for Closing?

by Guest Author on Mar 11, 2019 in Marketing Strategy

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]

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