Strategy

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. Growth + marketing seems like a perfect match, right!? But, there’s a lot that goes into this nuanced term. You must understand some of the core components of growth marketing, as well as how to apply them effectively. When you do, new doors will open that you didn’t…

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam…

Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan in a room full of die-hard Eagles fans, it was a stressful 15-seconds! This is just one recent example of effective guerrilla marketing. I mean who decides to pull a prank like that on 113 million people during a nail biting game!? Thanks Tubi… Guerrilla marketing is no walk in the park.…

One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, people who attend lots of sales conferences — or organize them — can tell you that an exciting or…

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed target market, or help keep your business at the forefront of your customers’ mind. A…

The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust e-commerce industry. There are 3.9 million e-commerce companies in the US, creating some heavy competition. With all these options available at customers' finger tips, the right lead generation strategies should be in place to make sure you are reaching (and roping in) the right audience. Even then, you can…

The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing. I call this the Paradox of AI: the more automation and artificial intelligence we use, the more human our audience will expect us to…

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B world, Buyers feel like they don't need your product as much as you think they do.…