Top 7 Tools for Creating a Strong Brand Identity
by Nate Vickery on Aug 16, 2018 in Marketing Strategy
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations. What Exactly Is Brand Identity? Brand identity refers to the collection […]
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10 Ways to Differentiate Your Brand Through a Better Customer Experience
by Johanna Rivard on Aug 15, 2018 in Marketing Strategy
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […]
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How to Create a Work Culture Ideal for Creative Marketers
by Ben Allen on Aug 14, 2018 in Marketing Strategy
Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]
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The Benefits of Cross-Channel Influencer Marketing Campaigns
by Steve Olenski on Aug 13, 2018 in Marketing Strategy
It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […]
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6 Best Video Marketing Practices For 2018
by Steve Olenski on Aug 7, 2018 in Marketing Strategy
Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it […]
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Can Your CRM Predict the Future?
by Michael Brenner on Aug 6, 2018 in Marketing Strategy
91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer. But the […]
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