The Future of Marketing and the Changing Role of the CMO
by Michael Brenner on Jul 21, 2019 in Marketing Strategy
According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]
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How to Make a Mid-Year Marketing Review Worth Your Time
by Mark Schmukler on Jun 20, 2019 in Marketing Strategy
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]
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Workfront CMO: How to Get Sales and Marketing Operating as One
by Brian Carroll on Jun 13, 2019 in Content Marketing
We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]
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How to Build a Successful Agency-Client Relationship
by Michael Brenner on Jun 3, 2019 in Marketing Strategy
There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […]
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HubSpot and Salesforce: Rivals or Partners?
by Mark Schmukler on May 30, 2019 in Marketing Strategy
Marketing agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are many articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their pricing, […]
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How to Choose the Right Martech Tool for Your B2B Tech Brand
by Rebecca Haynes on May 27, 2019 in Marketing Strategy
Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known […]
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