Let’s chat a bit about what role AI could play in enterprise selling, what would be a natural fit? And the question that’s been on every salesperson’s mind: Can AI help sales do anything of real [...]
For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.
I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably [...]
It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing [...]
For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption.