Marketing Strategy

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still [...]

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in [...]

When you want customers to take action, you should test different things to the way people respond. Call-to-action, submit, buy and sign-up texts are too important on a landing page. Adding [...]

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes [...]

The challenge of marketing is to find the power in simplicity.  In our always-evolving digital world, marketers feel pressure to pioneer every new technology, product, or ‘next big thing’, [...]

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to [...]