Strategy

All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail. One of our favorite business books we have ever read at MIG isn't even a book about business. The book is called Creativity, Inc. -…

Knowledge is power. It's an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let's stick this notion in our bag and carry it into the workplace. Now before we go much further here, let's examine what insights actually are. Looking up insights in…

More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in a free-market economy is concentrated in the hands of a relatively small group of people — roughly 20 percent of the population. This ultimately gave rise to the 80/20 rule, also…

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. Once you have defined buyer personas, digital personalization gives you the…

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Whether you’re looking for a pet sitter on Rover, a ride to the airport with Uber,…

Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands. This means the online reputation of a business is critical to its ability to attract and retain customers. But brands are…

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. The goal is to build loyalty. Growth marketing is not a short-term process but a long-term strategy that builds customer lifetime values. If…

Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify. This may sound daunting - but creating a strong strategy for long-term growth and sticking to it will give you the best chance of an increase to your…

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often – like in this blog post on our favorite inspirational quotes, and in another on…