Strategy

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Whether you’re looking for a pet sitter on Rover, a ride to the airport with Uber,…

Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands. This means the online reputation of a business is critical to its ability to attract and retain customers. But brands are…

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. The goal is to build loyalty. Growth marketing is not a short-term process but a long-term strategy that builds customer lifetime values. If…

Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify. This may sound daunting - but creating a strong strategy for long-term growth and sticking to it will give you the best chance of an increase to your…

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often – like in this blog post on our favorite inspirational quotes, and in another on…

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

Ready to be inspired? As a marketer, you know how important it is to have an entrepreneurial mindset. The 12 awesome blogs for entrepreneurs listed in this article will help you be more creative, find new opportunities, and uncover innovative ideas to help grow your brand. Consistently reading great content from other entrepreneurs is one of the best ways to stay on the forefront of what's happening in your industry…

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes to professional networking. LinkedIn offers a number of marketing tools that you can use to…

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a lot of confusion around the idea of brand storytelling. It’s becoming a term that is…