A Quick Guide To Successful Growth Marketing

By on May 4th, 2023
an elephant bursting out of a small room, an illiteration of what growth marketing can do for your business

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. Growth + marketing seems like a perfect match, right!? But, there’s a lot that goes into this nuanced term. You must understand some of the core components of growth marketing, as well as how to apply them effectively. When you do, new doors will open that you didn’t…

8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

By on March 15th, 2023
creative email subject lines

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam…

How to Do Guerrilla Marketing Like an Agency Pro (With Examples)

By on March 7th, 2023

Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan in a room full of die-hard Eagles fans, it was a stressful 15-seconds! This is just one recent example of effective guerrilla marketing. I mean who decides to pull a prank like that on 113 million people during a nail biting game!? Thanks Tubi… Guerrilla marketing is no walk in the park.…

12 Keynote Sales Speakers You Shouldn’t Miss

By on February 19th, 2023

One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, people who attend lots of sales conferences — or organize them — can tell you that an exciting or…

How To Rebrand Your Business: 9 Smart Steps

By on February 13th, 2023
old coca cola ad to show rebrand

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed target market, or help keep your business at the forefront of your customers’ mind. A…

8 Effective Ways to Drive E-Commerce Lead Generation

By on February 7th, 2023
cowboy roping in ecommerce leads

The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust e-commerce industry. There are 3.9 million e-commerce companies in the US, creating some heavy competition. With all these options available at customers' finger tips, the right lead generation strategies should be in place to make sure you are reaching (and roping in) the right audience. Even then, you can…

The Paradox of AI: Why We Need More Of A Human Touch in Marketing

By on January 20th, 2023
2 human hands touching showing the paradox of AI

The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing. I call this the Paradox of AI: the more automation and artificial intelligence we use, the more human our audience will expect us to…

Conquer 2023 With These 9 Growth Tips for Your E-Commerce Business

By on January 18th, 2023
Marketing Insider Group Shares 9 E-Commerce Growth Tips for 2023

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

What Is Marketing?

By on December 4th, 2022
What is marketing

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

Why Emotional Marketing Beats Promotion By 2X

By on November 30th, 2022
man laughing and crying

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B world, Buyers feel like they don't need your product as much as you think they do.…