How To Rebrand Your Business: 9 Smart Steps

By on January 24th, 2023
old coca cola ad to show rebrand

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed target market, or help keep your business at the forefront of your customers’ mind. A…

The Paradox of AI: Why We Need More Of A Human Touch in Marketing

By on January 20th, 2023

The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing. I call this the Paradox of AI: the more automation and artificial intelligence we use, the more human our audience will expect us to…

Conquer 2023 With These 9 Growth Tips for Your E-Commerce Business

By on January 18th, 2023
Marketing Insider Group Shares 9 E-Commerce Growth Tips for 2023

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

8 Effective Ways to Drive Ecommerce Lead Generation

By on January 8th, 2023
cowboy roping in ecommerce leads

The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust ecommerce industry. There are 3.9 million ecommerce companies in the US, creating some heavy competition. With all these options available at customers' finger tips, the right lead generation strategies should be in place to make sure you are reaching (and roping in) the right audience. Even then, you can…

What Is Marketing?

By on December 4th, 2022
What is marketing

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

Why Emotional Marketing Beats Promotion By 2X

By on November 30th, 2022
man laughing and crying

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B world, Buyers feel like they don't need your product as much as you think they do.…

Digital Personalization Trends for This Year

By on November 30th, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. Once you have defined buyer personas, digital personalization gives you the…

33 of the Greatest Marketing Quotes to Inspire Your Strategy

By on November 28th, 2022
content marketing quotes

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent…

11 Digital Marketing Trends to Grow Your Business Today

By on November 16th, 2022
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs interviewed in a recent Gartner study predict the pandemic's negative ramifications on our society will…

Business Facts To Inspire Your Marketing

By on November 10th, 2022
inspirational quote to show business facts

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…