The Role of Marketing in Prototyping: Creating Prototypes with POP

The Role of Marketing in Prototyping: Creating Prototypes with POP

by Angela Hausman on Nov 15, 2018 in Marketing Strategy

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]

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The Impact Of Buyer Transformation On Marketing 2020

The Impact Of Buyer Transformation On Marketing 2020

by Tony Zambito on Nov 14, 2018 in Marketing Strategy

A hot buzzword during the past couple of years has been digital transformation.  It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.  At the risk of being a buzz killer, there is something amiss about […]

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Battling Back Against Marketing Malpractice

Battling Back Against Marketing Malpractice

by John Miller on Nov 14, 2018 in Marketing Strategy

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]

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Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

by Steve Olenski on Nov 12, 2018 in Marketing Strategy

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]

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10 Ways Email and Direct Mail Marketing Can Complement One Another

10 Ways Email and Direct Mail Marketing Can Complement One Another

by Carylanne Crowe on Nov 6, 2018 in Marketing Strategy

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email […]

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9 Questions To Ask Yourself Before Designing a Brand Logo

9 Questions To Ask Yourself Before Designing a Brand Logo

by Steve Olenski on Nov 5, 2018 in Marketing Strategy

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]

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