Planning for ABM? Avoid These Common Challenges
by Anna Eliot on Mar 20, 2019 in Marketing Strategy
Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […]
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When Should Marketing Hand Leads to Sales for Closing?
by Guest Author on Mar 11, 2019 in Marketing Strategy
Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]
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5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way
by Michael Brenner on Mar 5, 2019 in Marketing Strategy
Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […]
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How to Use Behavioral Data for Triggered B2B Emails
by Guest Author on Mar 5, 2019 in Marketing Strategy
Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […]
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What is Marketing? It isn’t the Same Thing as Advertising!
by Michael Brenner on Feb 27, 2019 in Marketing Strategy
A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […]
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4 Secrets to Make the Most of Your Digital Marketing Budget
by Angela Hausman on Feb 25, 2019 in Marketing Strategy
Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. However, digital marketing costs money, which means you simply need a good investment in order for your campaigns […]
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