Weekend Reading: “Shift” by Sean M. Doyle

Weekend Reading: “Shift” by Sean M. Doyle

by Douglas Burdett on Jul 13, 2018 in Marketing Strategy

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.

Read Full Post

3 Forces Shaping The Future Of B2B Marketing

3 Forces Shaping The Future Of B2B Marketing

by Tony Zambito on Jul 12, 2018 in Marketing Strategy

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […]

Read Full Post

Your Marketing Campaign Is Dead. Why Isn’t It Working?

Your Marketing Campaign Is Dead. Why Isn’t It Working?

by Steve Olenski on Jul 11, 2018 in Marketing Strategy

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]

Read Full Post

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

by Michael Brenner on Jul 9, 2018 in Marketing Strategy

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released […]

Read Full Post

4 Lessons to Remember Before Rebranding Your Business

4 Lessons to Remember Before Rebranding Your Business

by Ben Allen on Jul 5, 2018 in Marketing Strategy

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed […]

Read Full Post

This Is the Secret to Being as Productive as an Entire Marketing Team

This Is the Secret to Being as Productive as an Entire Marketing Team

by Guest Author on Jul 3, 2018 in Marketing Strategy

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […]

Read Full Post