Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
This post is sponsored by Microsoft Office. One of the most important topics in business today is security. Despite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office�
The world of marketing management and execution is evolving quickly. One trend that's becoming more and more prominent across the professional world is the increase of non-traditional work. Marketers are no strangers to unconventional work arrangements. Our field has been full of
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make
Here I’ve listed a few of the best marketing books out there for you to take along wherever business, pleasure, or life leads you. 1. John Hall, “Top of Mind” Newly released “Top of Mind” has been getting a lot of attention as one of the best marketing and leadership bo
The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store
Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these
What is it that makes a marketing team truly Agile? When do you know you’ve succeeded? What is the definition of a successful Agile transformation? Before we can answer these questions, let’s quickly touch upon what being an agile team actually means. Simply having morning s
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak t
Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no
Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile mark