Strategy

You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. But how is it possible that still a few of those visitors are converting into leads and clients? That’s the question! Everyone on the web is

There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own as

We now live in an experience economy. Content creators, influencers, media platforms and advertisers understand the fundamental shift that gives us ONLY seconds to spark customer attention, and minutes to action appropriately to maintain that attention. How We Got Here: Personaliz

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned mone

Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them.

Who doesn't want more of a good thing? It's the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely t

I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it c

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author

Digital marketing in retail is an endlessly evolving discipline. Not only do you need to know how to reach and engage with consumers this time around, you need to know how you can do it better next time. And every time after that. So, which strategies are you using to engage your c

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their