Strategy

Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them.

Who doesn't want more of a good thing? It's the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely t

I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it c

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author

Digital marketing in retail is an endlessly evolving discipline. Not only do you need to know how to reach and engage with consumers this time around, you need to know how you can do it better next time. And every time after that. So, which strategies are you using to engage your c

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their

Today, nearly everyone uses social media to address or engage with companies around social and environmental issues. Consumers are making an effort to learn proactively about the way a company engages with the world before they decide to support it. That's not all. 79% of today's

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don't think they n

You know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. As a content strategist for a pr