Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author
Digital marketing in retail is an endlessly evolving discipline. Not only do you need to know how to reach and engage with consumers this time around, you need to know how you can do it better next time. And every time after that. So, which strategies are you using to engage your c
The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their
For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important
If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don't think they n
You know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. As a content strategist for a pr
If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The resul
One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand
The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new. After that, one marketing “ca
Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dism