Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie An
We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Previous interviews covered Social Business, Creativity, Big Data, Custom
CMOs feel largely unprepared for the challenges of today's marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads.
As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do. Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes se