The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a c
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Yesterday we talked about defining an always-on content strategy for events. Now let's look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers fo
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind
Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. It
You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content
With the launch of Mean People Suck, I thought I would share 14 of the books that inspired Mean People Suck the most. But first, what is Mean People Suck all about? The fact is that most people are unhappy in their careers. And they point their finger at a negative work culture,
At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us. Although Apple’s stunt of throwing the album in ev
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix on
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? Businesses pour thousands of dollars each ye