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Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Oberlo: By 2025, there is expected to be 4.6 billion email user
Since you're reading this post, chances are you've got more than a passing interest in content marketing. So, you likely have some sort of game plan for creating and sharing content. But, is your content strategy documented? If you're shaking your head at that, don't worry—you
Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine's not working right or it's missing a wheel? That's where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflati
Well, there you have it – blogging has finally breathed its last breath! Time to toss SEO out the window and forget about your loyal audience, because blogging is dead. Seriously, the most successful companies are ditching blog writing altogether. With the overwhelming wave of
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BB
If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and on
Google holds the reins with over 80% of the search engine market, putting a spotlight on user experience in its ranking playbook. If your site serves up content that grabs attention, flaunts your know-how, and genuinely benefits the reader, you're in Google's good graces. For B
Digital marketing is a big deal in any modern-day campaign, especially with things like SEO and social media making a splash in the online B2B scene. As much as we love digital marketing, it's kind of taken the spotlight from the traditional ways of marketing. Not to mention, wi
Let's face it: In the grand chess game of marketing, your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you're playing to win. Having a marketing database isn't just about hoarding data like a digital dragon si
It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the s
