Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establi
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Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to con
Blogging emerged in the 90s as a fun way for people to share their thoughts, document their lives, and build community on what was then a brand new medium — the internet. Today, blogs are used by millions of companies of all sizes to drive traffic to their websites, establish the
Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts 70% of social media users check their accounts every day More than half of social media us
Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Mark
The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data,
Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven con
The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. The thing is, it can look pretty different depending on the company. That’s w
There’s been a fair amount of worry recently that blogging is on its way out. Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all. Yikes! Does that mean we’re losing the central component of our content marketing strate
Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the cornerstone of any lean and efficient marketing department, freeing up teams’ time and resources from repetitive tasks that are necessary for campaign success. By