Your customer retention rate reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business’s long-term growth. Customer retention isn’t only about monitoring the success of your marketing and sales tactics. When you track your retent
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I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. You aren't alone in this struggle. Only
The latest B2C content marketing survey from the Content Marketing Institute and Marketing Profs found that 77% of B2C companies are currently using content marketing. Yet just 8% of those stated that their content marketing efforts were “very effective” while 5% said th
What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer
The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll Linked
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying
The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and
There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimate
Creating great content is obviously an important part of any content marketing plan, but your job doesn't end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just
Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases