Your partner for blogging, promote your articles while you focus on growing your business.
Content marketing is one of the fastest-growing professions in the business world today. It's essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or so
Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of de
As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. That's why we consider buyer intent to help our clients hone into their t
Content marketing has grown exponentially over the past few years. That's because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the pla
Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees im
What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients, and grow their revenue. According to the State of Digital & Content Marketing for Law Firms Survey
Do you open every single email you receive? If you’re like most people, the answer is probably a hard no. And just because your audience can access their email anytime, anywhere, that doesn’t necessarily mean they’re opening more emails. In fact, the opposite may be true as
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will
Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment)
One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rat
