Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment)
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One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rat
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one o
Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?” Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they
I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they de
Gaining a competitive advantage in today’s fast-moving business world is more challenging than ever. Over 4.9 billion internet users are vying for space and attention. Gaining an advantage online through digital marketing involves knowing what your competitors are doing. To stay
Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt,
Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing e
Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to be boring or stuffy. It needs to engage, ins