Your partner for blogging, promote your articles while you focus on growing your business.
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolv
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketin
Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. That's a huge difference! So if you've been reading our articles at all, you already kno
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that t
Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how
Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establi
Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to con
Blogging emerged in the 90s as a fun way for people to share their thoughts, document their lives, and build community on what was then a brand new medium — the internet. Today, blogs are used by millions of companies of all sizes to drive traffic to their websites, establish the
Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts 70% of social media users check their accounts every day More than half of social media us
Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Mark
