We know the sales cycle is composed of phases. It may vary greatly, especially on the time that it takes to complete. A long sales cycle typically requires several touch points and spans several weeks to months. I remember seeing around 84 days to convert a lead into an opportun
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Do you want to incorporate social selling into your sales strategy? We’ve got good news for you: you’ve probably already started. If your company has a basic Facebook, LinkedIn, or Twitter page (or an account on any other social platform) then you’re doing some form of socia
Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if
If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads and revenue for B2B marketers, proving to be 40%
Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link buildi
Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. It’s true that there are tons of powerful technology tools out there for different content marketing needs. But Google sheets should not
Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tell you the same thing. If your products or services aren’t showing up on a Gen Z-er’s smartphone, you probably aren’t showing up at all, at least as far
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retain
The biggest difference between B2B Content Marketing and B2C Content Marketing is the audience you are trying to reach and the type of content that must be used to reach them. B2B simply means businesses targeting buyers in other businesses. B2B Marketing is much more complex. The
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of y