A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most e
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Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great conte
User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stan
Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies.
A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet-- customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the
In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks
As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. Mar
Last week I ran my own content marketing prediction: A Correction In The Advertising Market The leading marketing trend will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. As more and more consumers download ad block
Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put i
The fact of the matter is, there’s a shortage of qualified talent for the available positions that are out there. And with the recent increase in remote work, recruitment has taken on a whole new dimension, with the digital realm becoming the primary recruiting space. Yet many