Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of storytelling to truly get what we want in life and in business. Storytelling has played a major role in human communication since the beginning of time. We u
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Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating towar
We've all heard it said: "Every company with a marketing budget should be using content marketing." But is that really the case? Surprisingly, not everyone's on board. In fact, a staggering 10% of organizations have yet to embrace this powerful marketing strategy. That's right,
Marketing has always been centered around attracting and retaining customers to fuel our business growth. In yesteryears, we leaned heavily on traditional product-centric marketing strategies. We'd proudly showcase our product's brilliance, defend its price point, and guide buye
Securing a top spot on Google's search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous techn
The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are cr
Channel fatigue is a growing concern for businesses and consumers alike. Also called “channel fog,” the simple concept refers to the growing overabundance of communication and data options available that flood the channels and dampens the efficacy and output. Channel fog is
“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the
Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need ma
Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your rea