So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. So
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Ever feel like you're drowning in a sea of marketing advice, unsure who to trust? Well, we've got your lifeboat right here. We've scoured the digital universe to bring you the Top B2B Marketing Experts you absolutely must follow. Why? Because these aren't just any marketers;
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way
Conversion Optimization Strategies can feel like trying to find a needle in a haystack. You're probably thinking, "I've got this amazing product or service, but how do I get people to actually convert on my site?" The answer is not as elusive as you might think. It's all about un
Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad c
Location-based social media can help your business target your local audiences and acquire new customers. Todays social media-reliant consumers expect businesses to meet them where they are. Learn how to engage with and expand upon your local customers with the tips below: Quick T
Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that
Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Read on to discover how to harness the power of modern technology and mobile analytics for your business. Quick Takeaways: Businesses must prioritize mobile analy
If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.
For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences