Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking
We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people's mobile usage is coming from app
Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contra Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand ho
As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential
After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job… Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal informatio
In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of
Many entrepreneurs have a dream to make a six or seven figure income from their home. This is what drives most of us to quit our 9 - 5 day job and work toward these goals. If you’re reading this, more than likely, you’re an entrepreneur who has these same visions in mind fo
What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Vi
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing i
Where does collaboration come from? It comes from communication, from drive, and from a shared passion to achieve great things as an organization. You can put all the physical and digital strategies you like in place but without an underlying ethos of collaboration, the effect o