Are you one of the many brands struggling with how to connect with your target audience? 30% of marketers cite creating content that resonates as a top challenge, while 55% find it difficult to attract quality leads. Today’s buyers demand more authentic and engaging content. O
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Data and tools have revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic co
Your content marketing is a leading representation of your brand and one of the most effective ways to reach your target audience. However, consistency and quality are essential to success. The challenge is that creating good content can quickly eat up your time. For example, su
Marketing bosses today have a big job. They need to help companies make more money, and they need to do it in ways that customers don't find annoying. It's a delicate balance, trying to catch their attention and win their trust, all while navigating the ever-changing digital landsc
Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to ju
Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic accelerated changes in workplace dynamics, ushering in remote work policies and hybrid office environments. Simultaneously, it triggered the Great Resignation, whe
We call it Black Friday because it's when retailers finally start to see profits after months of carrying inventory and slower summer sales. That's why the fall season is a great time for e-commerce businesses to boost word-of-mouth awareness and sales as we head into the upcoming
Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market f
Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of storytelling to truly get what we want in life and in business. Storytelling has played a major role in human communication since the beginning of time. We u
Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating towar