Content Marketing Challenges in Technology Revealed [CMI Research]

Content Marketing Challenges in Technology Revealed [CMI Research]

by Michael Brenner on Mar 7, 2019 in Content Marketing

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. We’re breaking down exactly what […]

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How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

by Michael Brenner on Mar 6, 2019 in Content Marketing

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]

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Why You Need to Create and Share Your Brand Story

Why You Need to Create and Share Your Brand Story

by Tom Salvat on Mar 6, 2019 in Content Marketing

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. Your date leaning over the […]

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6 Creative Ways to Recycle Your Content

6 Creative Ways to Recycle Your Content

by Michael Brenner on Mar 4, 2019 in Content Marketing

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]

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How B2B Businesses Can Grow Through Content Marketing

How B2B Businesses Can Grow Through Content Marketing

by Tom Salvat on Mar 4, 2019 in Content Marketing

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. And for B2B marketing, it’s an absolute necessity. […]

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Why You Need a Content Marketing Agency to Build Traffic and Leads

Why You Need a Content Marketing Agency to Build Traffic and Leads

by Michael Brenner on Feb 25, 2019 in Content Marketing

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […]

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