4 Little-Known Truths About Content Marketing Agencies

By on October 5th, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. For this…

Top Content Marketing Posts of The Week

By on October 2nd, 2020

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going…

How To Build An Army Of Volunteer Contributors For Your Blog

By on October 2nd, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a…

Content Marketing Examples: The Best Company Blogs from Lesser-Known Brands

By on September 29th, 2020
marketing culture

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways: These blogs really know their audience and…

What Exactly Is High Quality Content?

By on September 29th, 2020

“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality content.” But first, a bit about content on the web. Do you remember the days when…

The 10 Best Examples of Thought Leadership Content Marketing

By on September 28th, 2020
thought leadership examples

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality…

How to Build the Perfect Conversion Funnel with Content Mapped to the Buyer Journey

By on September 28th, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done.  However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. With 87% of all shoppers beginning with an online search, it takes more…

How to Create Effective Thought Leadership Content

By on September 25th, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought…

10 Amazing Large Company Blogs To Inspire Your Content Marketing

By on September 23rd, 2020
best blog

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. Here are our favorites: Quick Takeaways: Top-ranking blogs share several…

The Importance of Customer Journey Mapping in Content Marketing

By on September 23rd, 2020

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily. Mapping has come a long way, but it’s not just the wayward traveler that benefits. Businesses, too, should…