8 Steps To Create A Successful Content Marketing Program

By on February 9th, 2021

Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the content marketer role to drive…

How to Improve Your Content Marketing Results

By on February 9th, 2021
jumping into content marketing results

What’s the goal of content marketing? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results - outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. You likely won’t see instant results. But if you’re patient and consistent, you should get substantial results that make…

How SaaS Companies Win with Content Marketing?

By on February 8th, 2021

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with it, even in a saturated space? A better question would be, “Can they win without…

How to Develop a Content Marketing Strategy to Reach and Convert

By on February 7th, 2021

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more importantly, how can you develop a content marketing strategy that will grow with your business…

5 Essentials of User Experience (UX) For eCommerce

By on February 4th, 2021

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience. Make Your Site Accessible In the competitive world of…

Content Marketing Agency Vs In-House Writers

By on February 3rd, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. But…

How to Identify the Right Digital Marketing Channels for Your Business

By on February 2nd, 2021
marketing channels choice road

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school. You may have to test them to see how they work with…

How to Attract B2B Buyers with Killer Content

By on February 1st, 2021
rush hour people b2b buyers

Content marketing is still booming. According to research from Content Marketing Institute in July 2020, 70% of B2Bs listed content marketing as their number one investment priority for 2021. 37% of B2Bs also admitted that they hadn’t spent any money on paid ads within the past 12 months. Hear that? Nothing! Another 24% said they even shifted money away from paid ads in favor of content marketing over the same…

How to Capture Buyer Intent in B2B Marketing

By on February 1st, 2021
b2b marketing buyer intent

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research The digital era has led to changes in the way brands market their products and services. You’re familiar with…

The Importance of Developing Trust Through Branding

By on January 28th, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very…