How to Connect Better with Customers with Less Jargon

How to Connect Better with Customers with Less Jargon

by Brian Carroll on May 15, 2019 in Content Marketing

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]

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The Most Important B2B Marketing Metrics for CEOs

The Most Important B2B Marketing Metrics for CEOs

by Brian Carroll on May 14, 2019 in Content Marketing

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]

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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

by Michael Brenner on May 13, 2019 in Content Marketing

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]

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8 Biggest Benefits of Using AI for Enterprise Marketers

8 Biggest Benefits of Using AI for Enterprise Marketers

by Tom Salvat on May 13, 2019 in Content Marketing

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […]

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How to Launch a New Brand & Website the Right Way

How to Launch a New Brand & Website the Right Way

by Mark Schmukler on May 9, 2019 in Content Marketing

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]

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5 Examples of Brilliant Online Brand Communities

5 Examples of Brilliant Online Brand Communities

by Michael Brenner on May 9, 2019 in Content Marketing

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […]

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