Perfecting Your Digital Call-To-Action (With Examples!)

By on June 15th, 2022
digital call to action

Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to their problems and has nothing to click on urging them further down the sales funnel… Your call-to-action has a direct impact on your conversion rates. No matter what…

Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

By on June 15th, 2022
innovative retail marketing

Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI. As current marketing trends center on customer experience, here are some ideas for how retail brand managers can increase their loyal customer base through innovative strategies. Use Innovative Strategies to Make Connections at Point of Sale At stores…

Organic Search vs. Paid Search: Which is Better?

By on June 14th, 2022

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. Which is better? Which earns more significant results? And which should brands pursue as part of their strategy? The short answer is that it depends. There are a lot of factors to consider, like how soon you need results, what kind of traffic you want to drive to your site, and what specific goals you…

4 Ways to Identify B2B Influencers in 2022

By on June 14th, 2022
b2b influencers

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales. Planning and executing a B2B influencer marketing strategy is challenging. There are several moving pieces that require attention and focus. But the most critical factor is how you identify the influencers you decide to collaborate…

What is Retargeting and How to Use it to Drive Your Growth

By on June 13th, 2022
retargeting

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or…

Why Every Startup Needs a Professional Blog Writing Service

By on June 9th, 2022

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US. But only half of…

Top 20 Content Marketing Blogs You Should Read Every Day

By on June 8th, 2022
woman on a beach reading top content marketing blogs

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks, and hacks by reading the top content marketing blogs every day. Why? Because companies that blog see 6 times the…

Why You Should Stop Selling In Your Content Marketing

By on June 7th, 2022
stop selling in your content marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I've heard more than a few executives huff: "we are in the business of selling stuff ya' know." At this point, I always love to share the fact that over 90% of buyer…

Account-Based Marketing: Is it Worth the Hassle?

By on June 7th, 2022

How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of strategies you could try, but only one will check all of these boxes at once. Answer: Account Based Marketing. Account-Based Marketing (ABM) is a B2B strategic method…

The Ultimate Guide to Competitive Analysis

By on June 7th, 2022
competitive analysis

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis. If you feel like it’s been awhile since your company has performed a competitive analysis, not to worry — today’s technology (thanks, internet) makes it easier than ever to get started and quickly get informed.…