Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

by Michael Brenner on Dec 26, 2018 in Content Marketing

Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one. Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […]

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Dealing With Multiple Voices in Your Content Marketing Team

Dealing With Multiple Voices in Your Content Marketing Team

by Tom Salvat on Dec 20, 2018 in Content Marketing

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article. Why Use A Single Voice Using […]

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The 7 Biggest Mistakes You’re Making in Content Marketing

The 7 Biggest Mistakes You’re Making in Content Marketing

by Michael Brenner on Dec 18, 2018 in Content Marketing

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]

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Is It Time to Reengineer your Marketing and Communications Department? [Infographic]

Is It Time to Reengineer your Marketing and Communications Department? [Infographic]

by Mark Nardone on Dec 13, 2018 in Content Marketing

Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model. Where have improvements been made in terms of collaboration […]

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Say Something New: 10 Ways to Justify Original Research

Say Something New: 10 Ways to Justify Original Research

by Guest Author on Dec 11, 2018 in Content Marketing

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]

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10 Proven Ways to Reduce Your Bounce Rate

10 Proven Ways to Reduce Your Bounce Rate

by Michael Brenner on Dec 10, 2018 in Content Marketing

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]

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