Busting The Social Media Ruined Our Average Attention Span Goldfish Myth

By on November 18th, 2022
goldfish social media attention span myth

I published this article titled "Thanks social media - our attention span is now shorter than a goldfish" all the way back in 2014. At the time this myth was running around the world that scientists had measured the attention span of humans and found that it dropped from 20 seconds in 2000 to 8 seconds. They had borrowed on an old myth that goldfish have the attention span of…

26 Cheat Sheets Every Successful Digital Marketer Needs

By on November 17th, 2022
woman cheating a test to represent digital marketing cheat sheets

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you've finally mastered a channel, all the rules change. So how do you stay on top of it all? You've come to the right…

Where Should I Consider Posting My Video Content?

By on November 16th, 2022
Post Video Content

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human…

The MIG Content Writing Process: Quality Content at Scale

By on November 15th, 2022
business man whispering the writing process secret in another mans ear

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group?…

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

By on November 15th, 2022
mna on a cliff with binoculars looking ahead to the next generation of marketing

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween.  For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on November 15th, 2022
How Often Should You Blog?

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

4 Things You Need To Know About Google’s Helpful Content Update

By on November 14th, 2022
4 Things You Need To Know About Google's Helpful Content Update

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder. Share content that aligns with Google’s preferences…

How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

By on November 14th, 2022
graph showing contractlogix growth in keywords ranking on the top 3 pages of google

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. That's precisely…

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

By on November 10th, 2022
computer with a bunch of pop-up errors

Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR of at least 10%, you’re below average. Read on for 6 mistakes to avoid at…

20 E-Commerce Growth Hacking Tactics To Try Right Now

By on November 9th, 2022
woman at computer trying to growth hack her e-commerce business

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce. By focusing on growth, the development of testing, campaigns…