The No-BS Blogging Strategy for SaaS Products

By on September 7th, 2021
blogging for saas

In this post, we're gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. Why? Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. In fact, this is the same approach we use…

3 Tips to Advance Your Audio Marketing Efforts

By on September 6th, 2021
hip woman listening to audio marketing

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out…

8 Steps to a Successful Content Marketing Program

By on September 1st, 2021

Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the content marketer role to drive…

Unlock the Power of Employee Advocacy in B2B Marketing

By on September 1st, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. But at the same time,…

Data Storytelling: The Path from Insights to Customer Success

By on August 31st, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. However, your content marketing teams…

How to Make a Content Calendar You’ll Actually Use [Templates Included]

By on August 30th, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is, you know that means…

Understanding the Stages of Your Sales Funnel [Infographic]

By on August 26th, 2021

What is a Sales Funnel? The "Sales Funnel" is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company's product or service. It is a way to visualize, measure, and optimize the performance of a company's sales and marketing efforts. Commonly broken down into early, middle, and late stages, the sales funnel allows company's to see the various aspects of acquiring,…

The 2 Rules of Sponsored Content You’re Not Allowed to Forget

By on August 24th, 2021
rules of sponsored content

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we've covered the great content quantity vs. content quality debate many times, I also wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued…

Truth or Dare: How to Use Statistics in Your Content

By on August 24th, 2021
statistics in content marketing

Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an even better story than you could with words alone. Let's learn how . . . Quick Takeaways Statistics can make content…

Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

By on August 23rd, 2021

And you thought it was just a summer thing. Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. This content marketing ranking factor is the one thing that can make or break your online success. Call…