Content Marketing

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing, at some point you have to get down to the dirty job of producing…

I get this question all the time: should we spend our time and money on publishing more content or link building in order to improve our SEO? The fact is quality content is only thing that really matters when it comes to improving SEO. Research, write and publish great content, and people will link to it. And many link building strategies could get you slapped by the google gods (or…

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Not at all. It just means you have to think about the…

Did you know that 51% of searches end without a click-through? When you consider that Google's search volume is estimated at 5.8 billion searches per day, that's a lot of unanswered questions. There's only so much room on Google's SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience's attention, it's now critical for brands to get listed on Google SERP features.…

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products…

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. After all, we're well past the infancy of content marketing: 78% of CMOs now believe content is the future of marketing. But where…

Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. WordPress (Here’s the live link for the interactive map.) Run a search for your target keyword and you’ll see that you’re competing with millions or billions of results: Google Think you’re safe…

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes…

Consistency is arguably the most important component of reaching your goals. Consider training for a marathon - a few weeks of running won’t get you to your end goal. Running a few times a week over a year, however, could show immense improvement in your endurance. The same concept applies to content marketing. Sticking to a consistent content strategy can have a plethora of benefits, compounded over time. You’ll be…

One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether…