
Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
You have to talk to your leads. After all, effective sales conversations are crucial to closing deals and building lasting client relationships in B2B sales. According to a study by Invesp, 80% of leads don't translate into sales, and failing to nurture those leads is the main r
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You'll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you're a seasoned marketer or just starting, these benchmarks wil
Account-based marketing (ABM) is a strategic approach focusing on targeting and engaging specific high-value accounts rather than a broad audience. The idea is that companies can foster deeper relationships and drive greater ROI by tailoring their marketing message to individual co
How we present and consume information is changing, and it's up to marketing professionals to keep up with the trends. Content design is a relatively new concept that's becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on
It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch
Industrial marketing caters to businesses selling products and services to other companies rather than individual consumers. Unlike consumer marketing, it involves longer sales cycles, higher-value transactions, and complex decision-making processes involving multiple stakeholders.
Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital for your next project. As you create a strategy, you might consider creating a list of your product's tools. Doing things this way makes a lot of sense because it pr
We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This s
Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They're responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can mar
As the digital landscape evolves, there’s a belief that the corporate website is decreasing in importance. After all, corporations have access to social media, mobile apps, and numerous online platforms, so interacting with customers through a website isn’t as common as in the