How Commitment to Content Marketing Drives Traffic and Growth for One SaaS Company

By on August 20th, 2020
Saas content marketing success

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of 'how do you rank and win?', which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice. Let’s explore how the right strategy and voice helped…

What Is Email Marketing Automation and Why Does It Matter?

By on August 18th, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Email automation enables you to send email responses that are triggered by customer actions. This means you…

4 SEO Tips to Increase Your Organic Traffic

By on August 18th, 2020

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign,…

Top 100 Content Marketing Influencers and Brands

By on August 17th, 2020

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer's attention, and ultimately turn that engagement into sales for your business? Onalytica asked ten of the influencers they’ve identified in…

How Much Should Content Marketing Cost?

By on August 17th, 2020
cost of content marketing

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. We also have to get granular and look at factors such as quality,…

The Role of Social Media in a Rocking Content Marketing Strategy

By on August 12th, 2020
social media rocks content marketing

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.…

20 Super-Awesome Infographics to Inspire Your Content Marketing

By on August 7th, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly…

30 (or So) Terms Every Sales and Marketing Professional Should Know

By on July 30th, 2020

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get the gist of things. Get these 30 words down and never get caught flat-footed in…

Insights from Content Consumption Patterns of Software Developer Segment

By on July 30th, 2020

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick. And in a landscape of more than 8000 Martech companies, there really is no tool available to B2B marketers to understand and inform on this matter aside from what we call Audience Explorer. What is Audience Explorer? Based on the content users…

3 Content Marketing ROI Areas Every Marketer Should Watch

By on July 29th, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. Quick Takeaways: Content to which you can't directly assign a dollar value isn't wasted. Decide how…