Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Forget the old-school SEO tactics like keyword stuffing and basic link building. Now, it's all about mastering the social media scene, where a viral cat video can skyrocket your brand's visibility faster than you can say the word 'trending.' But now, with AI ruling the roost onl
It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. Plus, with the w
Step into the ring where the titans of text battle for the crown of audience engagement: copywriting vs. content writing. At Marketing Insider Group, we’ve been front-row spectators and active participants in this evolution, witnessing first hand how the landscape of digital c
Standing at the content marketing crossroads? You're not alone. With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency? From the flexibility and specialized skills of f
An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee ad
What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect
So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from tapping into the latest marketing trends to creating a pain-free registration process. Your team has put significant time and energy into planning a stellar event, and the
It's 2024, and the mantra still rings true: "We're here to sell stuff." That line? Heard it a million times. But the real magic in marketing isn't just in the “sell”. It's in the story. And we've seen this magic work wonders, time and again, across various roles and compa
The digital marketing landscape is always changing, with new tools, trends, and tech popping up left and right. It's a lot, especially for site owners trying to keep pace with all these changes. But hey, that's where we come in. We're exploring the future of digital marketing to
Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences, which comes from being well-respected in the industry. Becoming an influencer is achieved through hard work, passion, and exc