How Employee Engagement Drives Marketing ROI
by Michael Brenner on Jul 8, 2019 in Content Marketing
“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]
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5 Data-Based Insider Tips to Increase Your Email Open Rates
by Michael Brenner on Jul 3, 2019 in Content Marketing
Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]
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A Guide to Content Marketing by Generation
by Michael Brenner on Jul 2, 2019 in Content Marketing
For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […]
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8 Resources to Radically Improve Your Writing
by Michael Brenner on Jul 1, 2019 in Content Marketing
There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]
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How to Define and Measure the ROI of Content Marketing
by Michael Brenner on Jun 27, 2019 in Content Marketing
In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]
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How to Build Content Creation Into Your Company Workflow
by Michael Brenner on Jun 26, 2019 in Content Marketing
A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well-rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes. Integrating your content creation in this […]
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