How Voice-Activated Tech Will Change Content Marketing
by Michael Brenner on May 20, 2019 in Content Marketing
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of 78% in just one year. The use of […]
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Get Peak Brand Trust with a Thought Leadership Program
by Rebecca Haynes on May 20, 2019 in Content Marketing
Whether you’re a growing brand or one that’s established and at the forefront of your industry, brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six […]
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The Best Content Marketing Examples
by Michael Brenner on May 16, 2019 in Content Marketing
Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. And now, I’m […]
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How to Connect Better with Customers with Less Jargon
by Brian Carroll on May 15, 2019 in Content Marketing
How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]
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The Most Important B2B Marketing Metrics for CEOs
by Brian Carroll on May 14, 2019 in Content Marketing
Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]
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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy
by Michael Brenner on May 13, 2019 in Content Marketing
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]
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