How to Develop a Content Marketing Strategy to Reach and Convert
by Michael Brenner on Mar 25, 2019 in Content Marketing
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […]
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7 Common Mistakes When Using Social Media for B2B Lead Generation
by Meghan Huston on Mar 21, 2019 in Content Marketing
With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your B2B business’s lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Becoming a well-rounded B2B marketer means conquering your way through social media. Behind […]
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Creating Content That Doesn’t Require Your Legal Department
by Michael Brenner on Mar 20, 2019 in Content Marketing
Over the years, I have worked with companies who are used to having their legal department review all of their content before it’s released to the public. When I tell them that by shifting what they write about, they can ultimately speed up their internal processes and start getting better results from their content marketing […]
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How to Provide Context in Content Marketing
by Michael Brenner on Mar 19, 2019 in Content Marketing
Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be […]
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11 Benefits of Outsourcing Your Content Creation
by Michael Brenner on Mar 18, 2019 in Content Marketing
If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be greatly profitable: CMI reports that over 70% of brands […]
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How Technology Can Optimize Your B2B Content Marketing Strategy
by Michael Brenner on Mar 14, 2019 in Content Marketing
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018. However, content marketing needs […]
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