Take Your Content Beyond the Blog in 2021

By on December 17th, 2020

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities…

How to Make Your Team Believe in Content Marketing

By on December 16th, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You're ready to hop on the Content Marketing Express. But is your team? This is a recurring issue that…

How Exactly Does Content Marketing Help in Building Brand Awareness?

By on December 15th, 2020
content marketing for brand building

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of…

7 Ways to Create Content that Generates Leads

By on December 14th, 2020
content that generates leads

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an…

What Does Your Content Say About Your Company Culture?

By on December 9th, 2020
Tell your Story

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their…

B2B Lead Generation Strategies That Will Deliver Marketing ROI

By on December 8th, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing…

Content Marketing Analysis: How to Win The CRM SaaS Market

By on December 7th, 2020
Content Marketing Analysis for CRM SaaS Companies

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For nearly 40 years, Customer Relationship Management (CRM) has been software-based and data-driven.…

How Empathetic Storytelling Drives Success

By on December 7th, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. They studied participants who received two different kinds of donation requests from the well-known nonprofit Save the Children, an organization that aims to promote all children’s rights and provide support around the globe to uphold them. The first request used a number-heavy approach: “Donate $25 and feed a child for a month. Just under a dollar…

The 12-Month Content Marketing Strategy for Startups

By on December 4th, 2020
outsource content marketing

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars…

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

By on December 3rd, 2020

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate your content marketing strategy to see if it needs a makeover. Here we'll explain the…