Why Building Community Matters (and How to Get Started For Your E-Commerce Business)

By on January 4th, 2023
hands shaking for community

Your products don’t sell themselves. As an e-commerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other e-commerce business owners have been using for the past few years to boost brand awareness, traffic, and…

4 Things You Need To Know About Google’s Helpful Content Update

By on January 3rd, 2023
a man reading about google helpful content update on his laptop looking shocked

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder. Share content that aligns with Google’s preferences…

11 Types of Marketing Collateral You Should Be Creating

By on January 3rd, 2023
Marketing Insider Group shares 11 types of marketing collateral

Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offer trustworthy, high-quality products and services. That’s where marketing collateral comes in. Sharing various types of marketing collateral establishes legitimacy, supports sales, and proves to site visitors that they’re…

How to Avoid Getting Fooled By Readability Tools

By on January 2nd, 2023
Marketig Insider Shares How to Avoid Getting Fooled By Readability Tools

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices. Although, easy to read content is subjective to your audience. Avoid getting fooled by the misleading nature of readability tools and understand how…

6 Common Design Mistakes to Avoid as Marketers

By on December 29th, 2022
Person Designing

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes design is placed on the back burner when these novel solutions are used. The campaign might have all the right design elements,…

The Secret of Using Emotional Headlines

By on December 19th, 2022
Marketing Insider Group SharesThe Secret Of Using Emotional Headlines

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Reaching your audience and optimizing your content for conversion is as easy as understanding how…

The 10 Best Digital Marketing Tools for Small Businesses

By on December 17th, 2022
digital marketing for small businesses

One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on December 15th, 2022
example results from blog writing service

In today's digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers' needs. A weekly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A Blog Service also helps you to rank for the important topics and keywords in search engines.…

8 Video Marketing Trends You Need To Know for 2023

By on December 14th, 2022
marketing insider group's 8 video marketing trends for 2023

Video marketing trends have evolved into one of the most important aspects to consider for your content marketing strategy. Whether it’s a 30-second ad, vlog or live footage, featured videos in your content is one of the most popular and effective ways to engage your audience. In fact, video is preferred by 80% of people over written text and is already being used by 87% of businesses as a marketing…

7 Consumer Behavior Trends Marketers Are Watching

By on December 12th, 2022
binoculars looking through blinds for consumer trends

As we enter a new year, the question of what consumers really want is on every marketer's mind. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground. The key thing to focus on is meeting consumers where they are and impressing them with information over superficiality. So, where should you focus your energy? And how? Let’s take…