How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

By on August 28th, 2019

If you've heard me deliver one of my keynote speaking presentations anytime in the last two years, you've heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to me get some advice on their content marketing strategy. About a year later I heard…

Do You Take Quality Content for Granted?

By on August 28th, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the majority of it is quality, useful content for their purposes. At best, content’s value to…

8 Ways to Generate Pre-Event Hype with Content Marketing

By on August 27th, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I've seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little…

4 Simple but Strong Ways Agencies Boost Brand Trust

By on August 21st, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B company and they’re bolstered completely by brand trust. Working with the right agency can establish…

Content Marketing and Thought Leadership’s Role in Marketing Transformation

By on August 20th, 2019

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the…

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

By on August 19th, 2019

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling of burnout is a common problem, particularly if you’re creating all your own content. To…

The Role of Data and Storytelling in Marketing Transformation

By on August 19th, 2019

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to this is data, that helps marketers understand customers and makes stories more meaningful. The way…

5 Ways to Turn Dry Topics into Content Marketing Wins

By on August 13th, 2019

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content marketing won’t work for you – just that you have to be more innovative in…

WTF Does Mindy Kaling Know About Content Marketing?

By on August 12th, 2019

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But WTF does she know about content marketing? I’ve asked this question before when Hollywood stars have shown up at content marketing events. Mark Hamill was a…

4 Ways Content Creators Can Pitch Themselves Successfully

By on August 8th, 2019

You know how valuable your products and services are. Your audience, however, still needs some convincing.  Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution.  Leveraging formats like customer-centric performance video ads can help you speak directly to specific prospect audiences, but they’re only part of the picture. Even with the…