Content Marketing for ClimateTech

By on April 18th, 2023
template photo shows sunflower wearing sunglasses to share marketing insider group’s article on ClimateTech content marketing

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right? As if their high-performance, eco-friendly…

25 Timeless Articles Every Content Marketer Needs to Read

By on April 17th, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they…

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

By on April 17th, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights, and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best…

7 Digital Marketing Services Every Business Needs

By on April 11th, 2023
template image with piggy bank sharing 7 digital marketing services every business needs

Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a…

Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

By on April 10th, 2023
pie chart of top website traffic sources research

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies (45%) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website's traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web. Without even knowing it, they’re likely putting time, money,…

5 Effective PPC Strategies for Ecommerce Campaigns

By on April 10th, 2023
PPC strategies for ecommerce campaigns

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time…

How Set and Measure Your Content Marketing Goals

By on April 5th, 2023
young kids on a soccer team doing a break to show content marketing goals

One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and validating it to stakeholders. It’s the only way you’ll be able to make the strategy…

Authenticity in The Age of AI

By on April 5th, 2023
a robot with glowing red eyes

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it's getting harder to tell the difference between what's genuine and what's automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. But how can we ensure that AI-driven content is used responsibly? In this post, we'll explore the challenges associated…

9 Killer Inbound Marketing Examples To Try in Your Upcoming Campaigns

By on April 4th, 2023

Nothing could be better than getting your ideal clients to come to you. We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound. So what are you waiting for? Discover more about using…

Does The Skyscraper Technique Work Anymore?

By on April 3rd, 2023
template image with skyscrapers for marketing insider group’s article on the skyscraper technique

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. And when this technique first hit the digital…