What is Content Marketing?

What is Content Marketing?

by Guest Author on Dec 4, 2018 in Content Marketing

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]

Read Full Post

How to Give Yourself Profit-Building Clout with Blog Posts

How to Give Yourself Profit-Building Clout with Blog Posts

by Michael Brenner on Dec 3, 2018 in Content Marketing

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […]

Read Full Post

Content Marketing Guidelines: Why and How To Create Them?

Content Marketing Guidelines: Why and How To Create Them?

by Tom Salvat on Nov 29, 2018 in Content Marketing

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]

Read Full Post

Moving your Emerging Growth Company Past Infancy with Content Marketing

Moving your Emerging Growth Company Past Infancy with Content Marketing

by Michael Brenner on Nov 28, 2018 in Content Marketing

Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence. Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. The foundation for this will […]

Read Full Post

Best Digital Marketing Tools for Small Businesses

Best Digital Marketing Tools for Small Businesses

by Michael Brenner on Nov 26, 2018 in Content Marketing

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]

Read Full Post

When Does Outsourcing Social Media ROI Make Sense?

When Does Outsourcing Social Media ROI Make Sense?

by Brooke B. Sellas on Nov 21, 2018 in Content Marketing

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not […]

Read Full Post