8 Video Marketing Trends You Need To Know for 2023

By on December 14th, 2022
marketing insider group's 8 video marketing trends for 2023

Video marketing trends have evolved into one of the most important aspects to consider for your content marketing strategy. Whether it’s a 30-second ad, vlog or live footage, featured videos in your content is one of the most popular and effective ways to engage your audience. In fact, video is preferred by 80% of people over written text and is already being used by 87% of businesses as a marketing…

7 Consumer Behavior Trends Marketers Are Watching

By on December 12th, 2022
binoculars looking through blinds for consumer trends

As we enter a new year, the question of what consumers really want is on every marketer's mind. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground. The key thing to focus on is meeting consumers where they are and impressing them with information over superficiality. So, where should you focus your energy? And how? Let’s take…

How We Use Revisions To Give Our Clients What They Want

By on December 12th, 2022
marketing insider group shares how we use revisions to give our clients what they want

Learning how to revise your content efficiently can do more for your business than you may think. Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. The more quality content you share, the more traffic and sales you’ll drive. Sharpening your editing skills and sharing helpful feedback with your copywriter is key to delivering your best content…

Why AI-Generated Content Marketing Won’t Fully Replace Humans (Yet)

By on December 9th, 2022

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives us access to devices,  and “smart” household appliances. We even see AI-powered writing in action when Google (and the like) finish sentences…

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

By on December 6th, 2022
computer with a bunch of pop-up errors

Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR of at least 10%, you’re below average. Read on for 6 mistakes to avoid at…

5 Tips to Establish a Niche Small Business in the Community

By on December 6th, 2022
Here are five expert tips to help establish your niche business in the community.

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio, gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community. Establishing a niche business comes with unique challenges, especially if many…

Content Marketing ROI Starts With A Strong Business Case

By on December 5th, 2022
jerry maguire screaming show me the roi

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It's why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained. Hey check it out: cat videos! The first challenge we have to…

7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

By on December 5th, 2022
7 brainy things marketing insider group does to increase traffic

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it's our job to find out-of-the-box ways to help our clients accomplish their goals. By perfecting marketing strategies that are both engaging and persuasive, you…

The Future of Digital Marketing: Predictions for 2023 and Beyond

By on November 29th, 2022
The Future of Digital Marketing: Predictions for 2023 and Beyond

Evolving tools, trends and technology make way for capitalizing on new opportunities in the future of digital marketing. Although, keeping up with frequent improvements can be an overwhelming task for site owners. Get ahead of the game and expect the unexpected by reading up on predictions about the future of digital marketing. Here’s what we expect to see as the biggest content marketing trends for 2023 and beyond. Key Takeaways…

Is it Time to Redesign Your Website? 7 Telltale Signs

By on November 29th, 2022
woman on a computer looking at seven telltale signs that it's time to redesign your website

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on…