8 Types of Content Marketing You Should be Using in 2023

By on August 22nd, 2022
types of content marketing

Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a crowded online content landscape — HubSpot found at least 7 types of content commonly used by brands in 2021. Image Source: HubSpot In the sections that follow, we’ll walk through…

How to Scale Up Your Content Creation (Without Sacrificing Quality)

By on August 17th, 2022

Creating content for your website is a rewarding process. A labor of love, if you will. The more you do it, the better you get, and the more customer traffic you get. While your business grows with your hard work, you will need to expand every aspect of your operation to continue smashing through your ceiling. Eventually, you’ll have to widen your content creation efforts and scale up your once…

8 Things to Check Before You “Optimize” or Delete Old Content

By on August 15th, 2022

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content. But what exactly do you need to consider during the process? Failing to take the proper steps can result in an unintentional ding to…

20 Handy B2B Lead Generation Resources

By on August 10th, 2022

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B and B2C lead generation strategies: But not all of your online searches will yield helpful…

10 Examples of Awesome Landing Pages that Convert

By on August 9th, 2022

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well…

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

By on August 9th, 2022

Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content using proper SEO practices, you can cut down your advertising costs for good. SearchEngineJournal.com says:…

How to Conduct and Publish Industry Research

By on August 8th, 2022

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly how to do it. In the sections that follow, we will: Define industry research as…

The Importance of Offline Lead Generation

By on August 4th, 2022

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give the impression that traditional lead generation methods are now passé. Leadgenera.com says - Essentially, all…

Lead Generation Metrics You Should Be Aware Of

By on August 3rd, 2022

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and…

4 Types of Content Creation (and How to Decide Which is For You)

By on August 2nd, 2022

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. In fact, the overwhelming majority — 86% — of businesses currently outsource their…