5 Metrics to Measure Content Marketing Performance

By on January 27th, 2021

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing (CM) efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According…

Do You Need to Choose an SEO Agency in Your Area?

By on January 25th, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. So, does the 'where' matter as much…

How to Create a Marketing Roadmap to Align Your Team

By on January 25th, 2021

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as…

How Content Marketing Can Help You Earn Digital PR

By on January 20th, 2021
Content Marketing for PR

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. The good news is that anyone can get started with digital PR. You don’t necessarily have to spend thousands with an agency or have significant connections…

How Long Does It Take for Content Marketing to Work?

By on January 19th, 2021
celebrating content marketing success

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that the answer for your business could look very different. You might see results more quickly, depending on how much effort you put into strategy,…

Website Accessibility: Is Your Website ADA Compliant?

By on January 18th, 2021

The internet is a necessary part of everyone's daily lives - even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let's break down ADA compliance for your website, including what…

How to Manage Your Online Reputation with Content Marketing

By on January 13th, 2021
content marketing for managing reputation

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing, you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within…

Content Marketing Personalization Strategies to Make Customers Love You

By on January 12th, 2021
target your content marketing personalization strategies

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and…

How Content Marketing Builds Trust

By on January 5th, 2021
content marketing builds trust

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Research into the most trusted brands based on social…

Blog Design 101: How to Get Visuals, Images & Video Right in Your Posts

By on December 22nd, 2020
blog visuals

Successful blogging is about more than just great writing. Publishing a blog post without images is like serving a meal without seasoning. The main ingredients might be there, but your audience won’t come back for seconds. Crafting the perfect blog design for success means ensuring each of your posts is illustrated with images and videos to complement the text, provide more visual interest, and make your post more attractive and accessible…