Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

By on April 6th, 2020
healthcare content marketing

We have always needed healthcare companies to create the innovative products and services to help us deal with life's ailments. But aside from a few notable exceptions, healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services. Quick Takeaways: Content marketing must deliver…

11 SEO Tips To Boost Your Search Rankings Right Away

By on April 2nd, 2020

If you’re not on the first page of Google, you have little hope of getting any traffic from search. 91.5% of Google traffic goes to page one. Another 4.8% goes to page two. Beyond that, you’re in no-man’s-land. With search engines, no-man’s-land is a constantly shifting landscape depending on who is searching. Google began using personalized search years ago, factoring in things like past search history, demographics, location, and device…

How Weekly Blogging Can Boost B2B Sales By 10x

By on March 30th, 2020

In B2B Marketing, it's all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good 'ole weekly Blog with consistently published articles is the proof your prospects are looking for.…

How We Help Brands Like Yours Develop a Content Marketing Strategy

By on March 26th, 2020

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all points of the content marketing journey. From those who are still learning what content marketing…

How to Outsource Content Marketing Without Losing Your Brand Voice

By on March 25th, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice? Your brand voice is more than just the tone and style your…

How to Implement an Effective Employee Advocacy Program

By on March 18th, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

Consistent Blogging: How a Small Company Can Rank #1 on a Low Budget

By on March 16th, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’…

Why Every Startup Needs a Professional Blog Writing Service

By on March 10th, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US. But only half of…

How Large Companies Can Minimize Content Creation Costs

By on March 9th, 2020

Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around since dinosaurs walked the earth – still do the bulk of their marketing with traditional TV and print ads. Whatever your situation, it’s always wise to minimize content creation costs. Saving money whenever you can enables you to stretch your…

The Strategic Guide to Enterprise Content Marketing (with Examples)

By on March 4th, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the "mad men" of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful,…