5 Ways to Turn Dry Topics Into a Content Marketing Win

By on August 13th, 2019

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content marketing won’t work for you – just that you have to be more innovative in…

WTF Does Mindy Kaling Know About Content Marketing

By on August 12th, 2019

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question before when Hollywood stars have shown up at content marketing events. Mark Hamill was a…

4 Ways Content Creators Can Pitch Themselves Successfully

By on August 8th, 2019

You know how valuable your products and services are. Your audience, however, still needs some convincing.  Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution.  Leveraging formats like customer-centric performance video ads can help you speak directly to specific prospect audiences, but they’re only part of the picture. Even with the…

7 Problems That Frustrate Content Marketers (And What to Do)

By on August 5th, 2019

“Content marketing is easy.” Said no one who’s actually in the field. Or who's produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product. In fact, screenwriter Matthew Weiner tucked this little gem into his hit drama Mad Men—that featured content creators in a Sixties Madison Avenue agency. In response to…

12 Content Marketing Trends You Need to Follow in 2019

By on August 1st, 2019

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s in, what's working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. Learn why they matter and how you can apply them…

Building Brand Trust in B2B vs. B2C: What’s the Difference?

By on July 29th, 2019

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales cycle has grown to resemble the B2C sales cycle—in terms of customer demands for convenience…

How to Create Authentic Content without Publishing Your Diary

By on July 29th, 2019

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people trust businesses and 47% trust the media to do what’s right. On the positive side,…

Partners in Promotion: 5 Steps to Align Your Influencer and Content Marketing Strategies

By on July 24th, 2019

Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly how some marketers approach adjacent disciplines. Rather than think about the brand they want to…

Intent Data in Your Marketing Funnel: Challenges and Strategies

By on July 21st, 2019

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue growth. Specifically, marketers have the goal to get customers to utilize the company’s product or…

5 Ways for Content Marketers to Avoid Shiny Object Syndrome

By on July 15th, 2019

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll find yourself hopping around from one method to another and never really focusing on your…