How to Improve Website Speed Dramatically in 9 Easy Steps

By on April 11th, 2022

Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay in your website’s loading time also means 11% less page views and a 16% decrease in customer satisfaction. No matter how well-developed your content marketing strategy,…

Top Content Marketing Agencies to Consider for Your Business

By on April 11th, 2022
top content marketing agencies

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s "phygital" (physical + digital) marketing mix. Measuring the ROI of content marketing is definitely possible, if not simple. While there’s no doubt that…

What Are Paid, Owned, and Earned Media, and Which Drives More ROI?

By on April 7th, 2022
paid owned and earned media roi

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use…

How To Use Humor In Content Marketing

By on April 6th, 2022
humor in content marketing

Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing campaigns around the world. When done correctly and done well, using humor as a marketing strategy generates traffic as well as more shares, clicks, and interactions with your content directly. So, how do you use humor in a way that works for your brand? We’ve put together a…

5 Consumer Behavior Trends Marketers Are Watching

By on April 5th, 2022
consumer behavior trends

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business…

Content Marketing Hacks to Increase Web Traffic and Leads

By on April 5th, 2022
content marketing hacks

Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to? The truth is traditional content marketing tactics (like blogs) can’t always earn optimal results on their own in an increasingly competitive landscape. It’s…

How to Create Content Your Customers Will Love to Read

By on April 4th, 2022
how to create content

Are you creating content but not seeing the results you expected? Are you wondering if your content is earning results at all? Are you just starting to build a new content marketing strategy? If your answer to any of those questions is yes, you’re probably wondering how to create content that your customers won’t just read but will really love. It’s a great question, and one that (in my opinion)…

Tips and Tools To Hire Blog Article Writers

By on April 4th, 2022
hire blog article writers

Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI. But it can also be tough to find quality writers who know your niche, have the right experience, and fit well with your company culture and processes. Fortunately, there are several routes you can take to…

ECommerce and Digital Marketing Experts To Pay Attention To

By on April 4th, 2022
eCommerce and digital marketing experts

As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. Image Source However, in the midst of this seismic shift, many businesses are learning a punishing lesson. If your admittedly awesome marketing campaign isn’t backed up by a robust eCommerce engine, any short-term gains will eventually be wiped out by negative online…

Why Content Syndication Is Part of an Effective Content Marketing Strategy

By on April 1st, 2022
what is content syndication

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that…