What Is A Blog Writing Service? (And Why Your Business Needs One)

By on April 4th, 2021

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll…

How to Tailor Marketing Content to a Local Audience’s Needs

By on March 31st, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with…

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

By on March 29th, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments Expand your team to handle the larger content workload Create buyer personas and research…

How to Humanize Your Brand with Authentic Content

By on March 24th, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content…

7 Steps to Effective Brand Storytelling

By on March 24th, 2021

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy? We’re going to show the steps to take to do just that. Quick Takeaways Brand…

How to Find Authentic Photos for Content Marketing

By on March 22nd, 2021

What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over. That's where authentic images play a role. We've all heard the saying: a picture…

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

By on March 22nd, 2021
Female hand holding a green funnel on a red background. Sifting the truth. Be able to analyze.

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness…

How to Create a Brand Advocate Army

By on March 17th, 2021

What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful marketing tactic is employee and customer advocacy. What a person says about your brand, whether through online reviews, social media or even while having coffee with a friend, has the ability to convert like nothing else. It is the customers who are more than satisfied and who are motivated to…

Is Content Marketing the Right Choice for My Business?

By on March 17th, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. In fact, you’re probably reading this article with a skeptical…

Why Content Marketing Beats Advertising (Almost) Every Time

By on March 16th, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. These two areas aren’t always…