The Ins and Outs of Email Marketing Conversion Rate

By on September 22nd, 2020

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to your competitors and other businesses in your industry. This will help you determine,…

How to Create an Amazing Company Blog

By on September 21st, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – studies have found that about 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies…

10 Digital Marketing Tips and Tricks from Top Brands

By on September 16th, 2020

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach…

Analyzing the Legal Audience’s Content Consumption Habits

By on September 15th, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption, we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. This month, we’re profiling the Legal audience to see where the interests and needs of these professionals lie. Considering that most…

How to Get Free Digital PR for Your Business

By on September 8th, 2020

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce or online B2B business owner, it’s up to you to develop the right content marketing strategy and execute…

The Ultimate List of Blog Post Ideas for Content Marketers

By on September 2nd, 2020

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas is hard, so it becomes easy to see what other people are writing about and…

7 Strategies to Convert More Leads with Less Time and Money

By on August 31st, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. The question is, how? Quick Takeaways:…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on August 25th, 2020

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

50 Must-Know Statistics to Improve Your Lead Generation Strategy

By on August 25th, 2020

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert and reward your company with…

8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas

By on August 24th, 2020
year's worth of content ideas

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless you’re in a very narrow niche, it’s unlikely you’ve covered every possible content idea. These eight brainstorming…