4 Calls-to-Action Proven to Increase Lead Generation

By on August 10th, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes…

What to Look for in a Copywriting Service: The B2B Marketer’s Guide

By on August 9th, 2021
copywriting service for b2b

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. Why? Because reading your content…

6 Growth Hacking Strategies You Can Get Started With Right Now

By on August 3rd, 2021
growth hacking strategies

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? According to Wikipedia, growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010…

The Resurgence of AR and VR Content in a Post-Pandemic World

By on July 27th, 2021
ar vr content

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it's not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect.…

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

By on July 20th, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean? It means that for companies to succeed with online content marketing, they have to adapt.…

The Complete Guide to B2B Pricing

By on July 20th, 2021
B2B pricing

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase, many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in the way. But it shouldn’t. Ineffective pricing means your company is risking lost revenue and…

The Ultimate Guide For Developing Your B2B Sales Content Strategy

By on July 19th, 2021

In today’s B2B sales world, buyers are in charge. The digital era has created a sales landscape where customers are self-educating for months or even years before they indicate interest in a purchase. For brands, this means finding a way to build a relationship with their target audience before ever interacting with them directly, and for B2B brands especially, it means doing so in a way that maintains the level…

Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today

By on July 15th, 2021

A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. A strange…

10 Innovation Podcasts That Will Foster Growth

By on July 15th, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. However,…

The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

By on July 14th, 2021
B2B lead magnets

So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…