2022 B2B Marketing Trends That Will Grow Your Business

By on November 11th, 2021
b2b marketing trends

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Content marketing is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve. Now I've covered marketing trends,…

The Ultimate Guide to Marketing Your Startup In Year One

By on November 10th, 2021
marketing first year startups

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Once you have validated product-market fit, it's time to get the word out, acquire those first new customers, and learn how to scale growth. As I learned in my first startup, growth is an engine. And once it's up and running, you just have to…

Influencer Marketing And How To Amplify Your Content

By on November 10th, 2021

Every minute 3,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid content promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts. So how do…

8 Signs You Need an Agency’s Digital Marketing Services

By on November 8th, 2021
digital marketing service

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. You might be thinking, “No! I know my team can do it. We…

3 Ways to Map Content to The Buyer Journey

By on November 8th, 2021
three ways to map content to the buyer journey

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book. And YouTube videos can only take you…

10 Digital Marketing Tips and Tricks from Top Brands

By on November 3rd, 2021
digital marketing strategy tips

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are some digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. From 2020 to 2022, eMarketer predicts that digital marketing will…

How to Change Your Brand Perception with Always-On Content Marketing

By on November 2nd, 2021
sustainable content marketing

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers. Entertainment entered the picture in the '50s…

5 Things to Keep in Mind for Link Building

By on November 1st, 2021
link building

So you’ve got a company blog (we hope!) and you’re ready to see some ROI from your content. That’s great — but it’s not as easy as writing an article, pressing publish, and hoping for the best. Google’s ranking factors dictate whether or not your content shows up in search results, and if it doesn’t, you’ve got a big problem. One of the most important of those factors? Link building.…

How to Create a Case Study That Impresses Any Client

By on November 1st, 2021
how to create a case study

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world, where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Recent research shows that…

How To Change the CEO-CMO Relationship From Rivals to Teammates

By on October 28th, 2021
How To Change the CEO-CMO Relationship From Rivals to Teammates

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Image Source The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding…