A Content Marketer’s Guide to Finding Engaging Images

A Content Marketer’s Guide to Finding Engaging Images

by Michael Brenner on Mar 12, 2019 in Content Marketing

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing. When compelling images are used, research indicates that you may get an average […]

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How Creative Marketers Can Measure Content Marketing ROI

How Creative Marketers Can Measure Content Marketing ROI

by Michael Brenner on Mar 11, 2019 in Content Marketing

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […]

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Content Marketing Challenges in Technology Revealed [CMI Research]

Content Marketing Challenges in Technology Revealed [CMI Research]

by Michael Brenner on Mar 7, 2019 in Content Marketing

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. We’re breaking down exactly what […]

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How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

by Michael Brenner on Mar 6, 2019 in Content Marketing

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]

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Why You Need to Create and Share Your Brand Story

Why You Need to Create and Share Your Brand Story

by Tom Salvat on Mar 6, 2019 in Content Marketing

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. Your date leaning over the […]

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6 Creative Ways to Recycle Your Content

6 Creative Ways to Recycle Your Content

by Michael Brenner on Mar 4, 2019 in Content Marketing

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]

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