What Is A Blog Writing Service? (And Why Your Business Needs One)

By on July 24th, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll…

How to Automate Every Facet of Your Email Marketing Campaign

By on July 22nd, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp, businesses that have invested in marketing automation reported a…

What Marketers Can Learn From “Avatar: The Last Airbender”

By on July 20th, 2020
marketers can learn from avatar the last air bender

If you've been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called "Avatar: The Last Airbender." In fact, I've watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons…

5 Inbound Marketing Hacks to Grow Your Business

By on July 20th, 2020

The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases without ever speaking to someone in sales. This new reality has only served to put…

70 Smart Tips to Instantly Boost Your Business Blog

By on July 16th, 2020

Blogging is more important than it has ever been. With marketing budgets shifting to online content and hundreds of millions of business blogs, competition is fierce. However, many business blogs are ineffective, inactive, or simply not setup to maximize the customer experience. With customers turning more and more to online content, you can't afford to have an invisible business blog. So the competition is stiff, the stakes are high, and…

Content Marketing Guidelines: Why and How to Create Them

By on July 16th, 2020

Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers or a content marketing agency who does not have a full picture of your business and…

4 Ways a Blog Can Help Your Business Grow Right Now

By on July 13th, 2020
Business Blog

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It's also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways: If you want to grow your business, you should…

Content Marketing: Solving Your Customers’ Problems

By on July 8th, 2020
content marketing thought leadership solves problems

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your expertise, not your products and services, positions you as an authority…

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content!

By on July 7th, 2020
Publish the right content with blog articles

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality…

Your Complete LinkedIn Marketing Strategy!

By on July 6th, 2020
LinkedIn B2b marketing strategy success tips

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Likewise, as an enterprise, your strategy will need to be…