How To Attract Google Search Traffic With Fresh Content

By on March 3rd, 2021

Content freshness is one of the more nuanced areas of SEO, which is why it’s often misunderstood. The fact is that if you publish more often or regularly refresh your content, you’ll master this ranking factor. Having fresh content on your website is good for SEO, but only when the content adequately answers the intent of the search query. Not sure exactly what fresh means when it comes to content?…

20 Landing Page Optimization Techniques To Get More Leads

By on March 2nd, 2021

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. However, online signup forms are often neglected even…

How to Perform an In-Depth Content Gap Analysis

By on March 2nd, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done right, it should tell you what opportunities you’re missing, where you can cut back or…

Why the Best Days of Content Marketing Are Still Ahead of Us

By on March 1st, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores. Consumers, too, cut the cable…

Has Content Marketing Saturation Hit Your Industry?

By on February 24th, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I'm still amazed at the companies that still don't even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if…

9 Things That Can Dramatically Improve Site Accessibility

By on February 24th, 2021
site accessibility

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. \While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. The…

Where Do Case Studies Fit into Your Content Marketing Strategy?

By on February 23rd, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have…

Why Content is the #1 Ranking Factor and How to Maximize It

By on February 22nd, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute Great, but how do you even get to those end goals? For most brands, organic…

How to Get And Keep Your Audience’s Attention

By on February 18th, 2021
attention with content marketing

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience. Whether you sell healthcare solutions,…

What Technology Tools Do You Need for an Accessible Website?

By on February 18th, 2021

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience. There are compliance mandates for this as well, so it’s not optional. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g., dyslexia), behavioral disabilities, and…