What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

By on December 3rd, 2020

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail…

6 Simple Ideas for Repurposing Blog Content

By on December 1st, 2020

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase the traffic to your site, and boost your conversion rate. The other reason why investing…

How to Quickly Improve Your SEO in 7 Days

By on December 1st, 2020
improve seo in a week

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This seven-day guide will take you…

Why You Need a Content Marketing Agency to Build Traffic and Leads

By on November 30th, 2020

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, then you need a documented strategy which follows all the latest content marketing trends. Every…

How To Solve the Biggest Content Marketing Challenges

By on November 30th, 2020
content marketing challenges solved

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenges we help them overcome. And how we help them solve for those challenges. The…

The Ultimate Guide to Google Analytics for Content Marketing

By on November 24th, 2020
google analytics for content marketing

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing, we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways Content marketers should embrace data to improve the performance of content. Focusing on four key areas—traffic, navigation, organic…

13 Biggest Content Marketing Challenges in 2021

By on November 23rd, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create. At the various inbound marketing and SEO summits every month, marketers get…

7 Ways To Maximize Your Content Reach

By on November 23rd, 2020
maximize content reach

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to…

11 Benefits of Outsourcing Your Content Creation

By on November 19th, 2020

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be greatly profitable: CMI reports that over 70% of brands now hire someone to manage their content creation and distribution to make sure it's professionally…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on November 18th, 2020
Nutanix The Forecast Wins Content Marketing Awards

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…