16 Influencer Marketing Tips & Strategies to Reach New Audiences

By on October 18th, 2022

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences, which comes from being well-respected in the industry. Becoming an influencer is achieved through hard work, passion, and excellent community management skills. Not to mention, having a captivating or likable personality never hurts. By the book, influencer marketing utilizes key individuals with a following in their…

Is Your Marketing Ready for Web 3.0?

By on October 18th, 2022

The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out - what works? Take the advent of social media for example. Before TikTok and Instagram were providing brands with new and exciting ways to connect with the world, we were just making commercials and…

Do You Need a Privacy Policy on Your Website?

By on October 17th, 2022

Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business. Every time you have input data (intentionally or unintentionally) into a website or service, you’ve agreed to a privacy policy. It’s meant to protect the company that's collecting the data and the visitor giving…

9 SEO Best Practices for Blog Traffic Conversions

By on October 13th, 2022
search bar showing seo best practrices

Millions of bloggers around the world publish fresh content every day. With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated? Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons. Google is the most-visited website in the world, with each visitor spending an average of 11.4 seconds on the search…

Top B2B Marketing Experts to Follow

By on October 12th, 2022
b2b marketing experts

What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought leadership online and offline where other people want to listen to what they have to…

What is Content Marketing, Really?

By on October 12th, 2022
what is content marketing

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

Are You Killing Creativity with Marketing Automation?

By on October 11th, 2022
is marketing automation killing creativity?

Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? What does creativity in marketing even mean anymore? Considering all the marketing tactics, trends and…

Yes, Organic Search Rankings Are Important!

By on October 11th, 2022

Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear. But believe it or not, organic search rankings can help out your website traffic even more than paid advertising! Not to…

Courageous Marketing: An Antidote to Uncertain Times

By on October 11th, 2022
courageous marketing

You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty. To willingly and intentionally do nothing is to disregard the purpose of a business, which is…

Why Outsourcing Social Media Right Now Makes Dollars and Sense

By on October 10th, 2022
child prodigy calculating the benefits of outsourcing social media

If you're thinking about outsourcing social media right now, you're not alone Many of the tech companies, e-commerce founders, and startup CEOs we have been talking to recently are looking into the benefits of outsourcing content creation for blogs, social media, and more But there's often a misunderstanding of the need for social media content. We see errors on 2 opposite ends of the spectrum. First, some companies make hiring…