Why You Need a Content Marketing Agency to Build Traffic and Leads

By on November 30th, 2020

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, then you need a documented strategy which follows all the latest content marketing trends. Every…

The Right Way To Produce Content for the Holidays

By on November 28th, 2020

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end of the year. To help you produce powerful content for the holiday season and beyond,…

The Ultimate Guide to Google Analytics for Content Marketing

By on November 24th, 2020
google analytics for content marketing

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing, we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways: Content marketers should embrace data to improve the performance of content. Focusing on four key areas—traffic, navigation, organic…

7 Ways To Maximize Your Content Reach

By on November 23rd, 2020
maximize content reach

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to…

Content Marketing Strategy vs. Execution: Finding the Ideal Balance

By on November 17th, 2020
content marketing strategy and execution talk

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently. Let’s look at how both of these functions are…

The Complete Guide to Audience Research, Segmentation, and Targeting

By on November 10th, 2020

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers, a shocking 65% never or rarely conduct audience research. But why is audience research so important? The same study showed that those that do research their audience are over 3x more likely to achieve their marketing…

This Amount Is All The Marketing Budget You Need

By on November 9th, 2020
marketing budget

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. So what amount do you need.…

Why Content Marketing Can Deliver Better ROI Than Paid Search

By on November 2nd, 2020
why content marketing is better than PPC

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.…

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

By on October 28th, 2020
content marketing analysis

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all meant for the marketers running content marketing for those brands. In some cases, they have…

How Content Marketing Directly Improves Sales

By on October 27th, 2020
content marketing improves sales

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing, then you could be losing valuable opportunities to attract, interest,…