Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Marketers are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random landing pages;
Would you treat an encounter with a bunny and a lion the same way? Hopefully you said no, if not… Never travel to Africa. The same goes for inquiries and leads.. Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very di
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re pub
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like havin
Can you name anyone other than your grandparents who aren’t on social media? Maybe you can think of one or two, but they’re the outliers in 2021. Also, even if they aren’t on Facebook or Instagram, chances are they still use YouTube and LinkedIn for the occasional video and c
Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we'll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of busin
Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they
Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right?
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The dig
Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But