Event Marketing

Are you ready to head back to in-person events? I know we are! According to Inc Magazine, 96% of event planners are planning to go back to in-person events this year. And their main incentive to bring people out of their pandemic hibernation? Motivational speakers! So we've updated our list from a few years ago to include some of the speakers that we've seen at some of the top marketing…

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023…

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 60% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year was increasing by 17% prior to the pandemic. In-person (and hybrid) events are back, baby! And they aren’t planning on slowing down. Image Source: AMP Event Group …

The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and regaining some sense of normality. This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business…

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need technology to function, and the right software tools can provide a better frontend experience for…

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Here are the ideas we’ll cover: Interactive Presentations…

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty, you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness. Not sure how to…

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was…

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset. Here are some ideas worth considering…

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve. Therefore, for a typical virtual event, your KPIs can be like…