Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

By on October 28th, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event, what you do after is what matters most. If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to…

Virtual Events & Webinars: What Are The Key Differences?

By on September 17th, 2020
virtual events and webinars

When the COVID-19 pandemic struck and in-person events were canceled, virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. This trend will continue even beyond the pandemic because the benefits of hosting events online have now become more obvious than ever. When contemplating hosting an online event, the question might come up as to whether…

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

By on August 17th, 2020
Virtual event marketing

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. In doing this, you’ll also create avenues for your exhibitors and sponsors to pass…

Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

By on July 15th, 2020
virtual event marketing

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. They have also been able to retain and engage their audiences through the use of virtual platforms. But in a pandemic-free world, are there…

How One Event Company Transformed in the Face of COVID-19

By on June 29th, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining…

Stop the Sales Drop: Marketing Shifts for Stronger Growth

By on May 26th, 2020
stop the sales drop summit

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger…

What To Do When Your Marketing Event Is Canceled

By on March 6th, 2020
when your marketing event gets canceled

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don't always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All's not lost! There are still possibilities to…

A Failsafe Guide to Setting the Theme for Your Event

By on February 27th, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a reliable guide to help you choose a super-hit theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday. Your pre-event…

Event Content Ideas: The Best Topics that Resonate with Your Audience

By on February 18th, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics? What sort of content should you create to engage your target audience, encourage social media…

The Biggest Leadership Conferences Taking Place in 2020

By on February 12th, 2020

The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from and watching others. If you’re ready for the…