The Biggest Event Trends for 2020

By on November 12th, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways Sustainability and…

How to Build a Content Strategy for Event Marketing

By on October 21st, 2019
Content Strategy For Events

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers, awesome venues, food, and parties, and more. There are a lot of moving…

Event Marketing Strategy and Timelines for Busy Event Managers

By on August 20th, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing…

7 Types of Content That’ll Make Your Event Marketing Even Better

By on August 6th, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than the previous year. Most of this budget is spent on content spread across email and…

10 Simple Steps to Create a Great Event Marketing Plan

By on July 22nd, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways: Use your website as your online home base, augmenting it with personalized communication, social media reach, influencer promotions, and guest blogs by featured speakers. Select a…

How to Save Money on Your Next Marketing Event

By on July 16th, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas on how to save money on your next marketing event, use some of the following…

10 Motivational Speakers That Will Rock Your Next Event

By on July 4th, 2019

I go to a lot of top conferences.  And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances "inspiration to action." I think that's part of what separates me from many other speakers you might see. But I'm not…

How to Market an Event: 15 Event Marketing Tips

By on June 25th, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination…

The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

By on June 11th, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers are at best a waste of time, and at worst can do the opposite of…

Top 5 Event Marketing Strategies & Ideas

By on May 29th, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, you need to get your event marketing strategies in place first. When individuals attend your…