8 Conference Session Ideas for Virtual & Hybrid Events

By on July 29th, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Here are the ideas we’ll cover: Interactive Presentations…

5 CX Speakers You Should Follow in 2021

By on July 29th, 2021
CX speakers

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty, you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness. Not sure how to…

On-Line Events on Twitter: Long-Live the Tweetchat

By on July 15th, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was…

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

By on May 24th, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset. Here are some ideas worth considering…

6 KPI-Focused Strategies for Organizing Virtual Events

By on May 18th, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve. Therefore, for a typical virtual event, your KPIs can be like…

5 Ways To Create Lasting Connections in Your Virtual Event

By on April 19th, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when…

7 Tips for Creating Sponsorship Packages for Virtual Events

By on January 12th, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. As a virtual event platform provider, we are seeing marketers introduce some top-notch…

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

By on January 5th, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for…

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

By on December 10th, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications…

Exploring Virtual Event Content Types & Best Practices

By on November 9th, 2020

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. However, putting together great content for sessions at your event won’t come easily. It will require understanding the needs of the audience and curating a message that resonates with those needs. It will also require thinking about different content types,…