How to Get a Motivational Speaker to Add Pizzazz to Your Event

By on January 15th, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find…

The Best Marketing Conferences of 2020

By on January 6th, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. There are…

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

By on December 10th, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Here’s how to snag…

The Biggest Event Trends for 2020

By on November 12th, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and…

How to Build a Content Strategy for Event Marketing

By on October 21st, 2019
Content Strategy For Events

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers, awesome venues, food, and parties, and more. There are a lot of moving…

Event Marketing Strategy and Timelines for Busy Event Managers

By on August 20th, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing…

7 Types of Content That’ll Make Your Event Marketing Even Better

By on August 6th, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than the previous year. Most of this budget is spent on content spread across email and…

10 Simple Steps to Create a Great Event Marketing Plan

By on July 22nd, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways: Use your website as your online home base, augmenting it with personalized communication, social media reach, influencer promotions, and guest blogs by featured speakers. Select a…

How to Save Money on Your Next Marketing Event

By on July 16th, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas on how to save money on your next marketing event, use some of the following…

10 Motivational Speakers That Will Rock Your Next Event

By on July 4th, 2019

I go to a lot of top conferences.  And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances "inspiration to action." I think that's part of what separates me from many other speakers you might see. But I'm not…