How Employee Advocacy Can Build a Larger Audience for Your Events

By on January 10th, 2022
employee advocacy and event marketing

The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and regaining some sense of normality. This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business…

Online Events: How to Stay Organized from Beginning to End

By on November 17th, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need technology to function, and the right software tools can provide a better frontend experience for…

The Biggest Event Trends for 2022

By on October 12th, 2021
Virtual event marketing

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. This year has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways:…

8 Conference Session Ideas for Virtual & Hybrid Events

By on July 29th, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Here are the ideas we’ll cover: Interactive Presentations…

5 CX Speakers You Should Follow in 2021

By on July 29th, 2021
CX speakers

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty, you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness. Not sure how to…

On-Line Events on Twitter: Long-Live the Tweetchat

By on July 15th, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was…

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

By on May 24th, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset. Here are some ideas worth considering…

6 KPI-Focused Strategies for Organizing Virtual Events

By on May 18th, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve. Therefore, for a typical virtual event, your KPIs can be like…

The Top Event Marketing Trends for 2022

By on May 14th, 2021

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year was increasing by 17% prior to the pandemic. As prior trends such as influencer marketing continue to be popular into this year, we'll take a look at…

5 Ways To Create Lasting Connections in Your Virtual Event

By on April 19th, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when…