Gated content is a heavyweight in the content marketing ring, perfect for nailing conversions and pulling in leads. But let's be real, putting together this kind of content is no walk in the park. It stings to see your hard work just sitting there, with hardly anyone taking notice.
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Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. Tha
We love writing articles that make you a better content creator. Our goal is to deliver news on the ‘best of the best’ content and tools, knowing well the impact they can have on your content marketing game. But, we also know that sometimes things go sideways. Out of the blu
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace
Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what's the secret behind killer content marketing? And how do you get a piece of that action to
Video content is like the air we breathe – it's everywhere, and there's no escaping it. Love it or hate it, as marketers, we're all aboard this fast-moving train. Each video is more than just a play button. It's a chance to captivate, connect, and convert, turning each second
All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s envir
Whether you’re a small consulting business or a large nonprofit focused on animal welfare, your website is a mission-critical marketing and engagement tool for your organization. This is where you create content that is useful for your audience, house important resources and tool
Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if
From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and lat