How Exactly Does Content Marketing Help in Building Brand Awareness?

By on December 15th, 2020
content marketing for brand building

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of…

7 Ways to Create Content that Generates Leads

By on December 14th, 2020
content that generates leads

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an…

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

By on December 10th, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications…

10 Simple Tricks to Accelerate Your Sales Pipeline

By on December 9th, 2020

We know the sales cycle is composed of phases. It may vary greatly, especially on the time that it takes to complete. A long sales cycle typically requires several touch points and spans several weeks to months. I remember seeing around 84 days to convert a lead into an opportunity when I ran demand generation for a large software company. Then  it took on average, another 18 days to turn…

What Does Your Content Say About Your Company Culture?

By on December 9th, 2020
Tell your Story

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their…

B2B Lead Generation Strategies That Will Deliver Marketing ROI

By on December 8th, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing…

A Roadmap for B2B SMBs to Achieve Digital Transformation

By on December 8th, 2020

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways SMBs understand the value of digital transformation and are accelerating efforts, yet still…

How to Develop a Content Marketing Strategy to Reach and Convert

By on December 7th, 2020

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more importantly, how can you create a strategy that will grow with your business—one you can…

Content Marketing Analysis: How to Win The CRM SaaS Market

By on December 7th, 2020
Content Marketing Analysis for CRM SaaS Companies

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For nearly 40 years, Customer Relationship Management (CRM) has been software-based and data-driven.…

How Empathetic Storytelling Drives Success

By on December 7th, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. They studied participants who received two different kinds of donation requests from the well-known nonprofit Save the Children, an organization that aims to promote all children’s rights and provide support around the globe to uphold them. The first request used a number-heavy approach: “Donate $25 and feed a child for a month. Just under a dollar…

The 12-Month Content Marketing Strategy for Startups

By on December 4th, 2020
outsource content marketing

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars…

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

By on December 3rd, 2020

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate your content marketing strategy to see if it needs a makeover. Here we'll explain the…

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

By on December 3rd, 2020

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail…

How Marketers Can Differentiate Their Products Or Service

By on December 3rd, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used  by businesses to distinguish a product or service from other similar ones attainable in…

Double Your Revenue with Intent Data and Personal ABM

By on December 2nd, 2020
personal abm

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix…

6 Simple Ideas for Repurposing Blog Content

By on December 1st, 2020

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase the traffic to your site, and boost your conversion rate. The other reason why investing…

How to Quickly Improve Your SEO in 7 Days

By on December 1st, 2020
improve seo in a week

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This seven-day guide will take you…

Why You Need a Content Marketing Agency to Build Traffic and Leads

By on November 30th, 2020

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, then you need a documented strategy which follows all the latest content marketing trends. Every…

How To Solve the Biggest Content Marketing Challenges

By on November 30th, 2020
content marketing challenges solved

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenges we help them overcome. And how we help them solve for those challenges. The…

4 Ways to Stand Out from B2B Competitors Using Digital Marketing

By on November 25th, 2020

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading…