How to Use Psychology to Convert More Leads

By on August 23rd, 2022
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As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and should) use tenets of basic psychology in your content marketing to get ahead of the curve. Here’s a video from London Real talking about the hows and whys of psychology…

Content Marketing for Startups: How to Get Traffic Out the Gate

By on August 23rd, 2022

Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming - and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter - content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in front of your top prospects. Creating blog pieces on your website and distributing them across…

8 Types of Content Marketing You Should be Using in 2023

By on August 22nd, 2022
types of content marketing

Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a crowded online content landscape — HubSpot found at least 7 types of content commonly used by brands in 2021. Image Source: HubSpot In the sections that follow, we’ll walk through…

How to Scale Up Your Content Creation (Without Sacrificing Quality)

By on August 17th, 2022

Creating content for your website is a rewarding process. A labor of love, if you will. The more you do it, the better you get, and the more customer traffic you get. While your business grows with your hard work, you will need to expand every aspect of your operation to continue smashing through your ceiling. Eventually, you’ll have to widen your content creation efforts and scale up your once…

8 Things to Check Before You “Optimize” or Delete Old Content

By on August 15th, 2022

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content. But what exactly do you need to consider during the process? Failing to take the proper steps can result in an unintentional ding to…

20 Handy B2B Lead Generation Resources

By on August 10th, 2022

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B and B2C lead generation strategies: But not all of your online searches will yield helpful…

10 Examples of Awesome Landing Pages that Convert

By on August 9th, 2022

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well…

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

By on August 9th, 2022

Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content using proper SEO practices, you can cut down your advertising costs for good. SearchEngineJournal.com says:…

How to Conduct and Publish Industry Research

By on August 8th, 2022

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly how to do it. In the sections that follow, we will: Define industry research as…

The Importance of Offline Lead Generation

By on August 4th, 2022

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give the impression that traditional lead generation methods are now passé. Leadgenera.com says - Essentially, all…

Lead Generation Metrics You Should Be Aware Of

By on August 3rd, 2022

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and…

4 Types of Content Creation (and How to Decide Which is For You)

By on August 2nd, 2022

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. In fact, the overwhelming majority — 86% — of businesses currently outsource their…

Why AI-Generated Content Marketing Can’t Fully Replace Humans

By on August 1st, 2022

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives us access to devices,  and “smart” household appliances. We even see AI-powered writing in action when Google (and the like) finish sentences…

10 Tips to Align Your Sales and Marketing Teams

By on July 27th, 2022

Sales and marketing alignment is key to driving success regardless of your industry. Believe it or not, teamwork does in fact make the dream work for your marketing campaigns. Source: Teamgate The disconnect stems from the two team’s seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn those leads into paying customers. This often causes…

7 Marketing Tips for Successful LinkedIn Advertising

By on July 27th, 2022

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry. While organic and unpaid growth is easy and versatile on LinkedIn, paid…

10 Ways To Turn Visitors Into Customers

By on July 26th, 2022

Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning your website into a profitable website. Quick Takeaways: Getting visitors on your site is a…

What is a Content Marketing Agency and Why Do You Need One?

By on July 26th, 2022
content marketing agency

Content marketing is one of the most powerful ways to build your brand and connect with customers online. But it’s also time consuming! If you aren’t sure how to optimize your content and your strategy, you risk dedicating a lot of time in exchange for mediocre results. In fact, SEMRush reports that only 19% of businesses felt their content marketing was “very successful” last year. Image Source: SEMRush This is…

Association Marketing Tools & Metrics for Member Engagement

By on July 26th, 2022

What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement. Member engagement describes the interactions between your association and its members. It’s the sense of satisfaction that members get when they attend a worthwhile event or interact…

Boost Your SEO for Google with These 8 Awesome Tools

By on July 25th, 2022

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy. Plus, Google updates its algorithm yearly, meaning your SEO strategy needs to continually evolve along with it. Fortunately, there are some really valuable (and affordable, or even free!) tools you can use to…

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

By on July 20th, 2022

Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your readers and followers. It’s probably the most fun part of a digital marketing campaign. But here’s the thing - producing that original content day after day means that you could be sacrificing other important aspects of your business to keep your presence up-to-date. If you are not in a position to…