A Complete Guide to Social Media-Based Lead Generation

By on September 27th, 2021
A Complete Guide to Social Media-Based Lead Generation

Can you name anyone other than your grandparents who aren’t on social media? Maybe you can think of one or two, but they’re the outliers in 2021. Also, even if they aren’t on Facebook or Instagram, chances are they still use YouTube and LinkedIn for the occasional video and connection. Social media has completely changed the way businesses connect with each other throughout the past decade. What makes things even…

How to Create & Execute a Digital Content Strategy

By on September 27th, 2021
digital content strategy

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take it one step at a time. Start with what’s most important, and build on each…

How to Define Digital Marketing KPIs That Align with Your Business Goals

By on September 23rd, 2021

How do you really truly determine whether or not your digital marketing efforts are a success? This is a challenge for many businesses so we're gonna help answer this question right here. According to eMarketer, digital marketing budgets are expected to grow 13.6% in 2021. But the expectations to track Digital Marketing KPIs is even greater with CEOs, sales and more traditional marketing peers. Whenever you launch a new product, roll…

8 Exciting Video Marketing Trends for 2022

By on September 22nd, 2021
video marketing trends 2022

If you're not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy. Image Source Businesses aren’t just guessing, either. They’re…

Is There Such A Thing As “Cheap” SEO?

By on September 22nd, 2021

Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we'll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of businesses are reported to be increasing their expenditures on SEO, PPC, content marketing, and social media. Another 64% plan to update…

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

By on September 21st, 2021
how to create landing pages

Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they’re sent after searching online for products and services they need. Marketers that know how to create landing pages that convert earn more…

Permission Marketing: Love it or Hate it?

By on September 20th, 2021

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. (I can hardly even use Instagram any more because…

Choosing the Right Social Media Platforms for Your Buyer Personas

By on September 20th, 2021

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. But when you’re dealing with large social media audiences, you need to not…

The A to Z Guide to Content Marketing for Distributors

By on September 20th, 2021
content marketing for distributors

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working? If that's the case, good news: we’ve created a comprehensive A-Z guide…

3 Marketing Tips to Raise Virtual Member Engagement

By on September 20th, 2021
3 Marketing Tips to Raise Virtual Member Engagement

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online. Luckily, there are a few essential…

Why Your Marketing Needs to be Data-Driven

By on September 15th, 2021
Why Your Marketing Needs to be Data-Driven

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy. Martech created an infographic that clearly shows us how marketing has…

Google Ranking Factors You Need to Know for 2022

By on September 14th, 2021
Google ranking factors

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors. Just…

100 Helpful Data Sources for Content Creation

By on September 14th, 2021
data sources for content

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to find reliable content data sources for the topics you’re covering. The search process can be time consuming, and when you do it as you go,…

What is Content Marketing, Really?

By on September 13th, 2021
What is Content Marketing, Really?

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

The Ultimate Content Marketing Strategy Template

By on September 13th, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a…

4 Best Practices for Association Web Design

By on September 13th, 2021

What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention. This means your association's website visitors have short attention spans, even when they're visiting…

Transforming One-Time Customers Into Returning Buyers

By on September 11th, 2021

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires a different approach. They know your company, and they went through all of the marketing…

Your Director of Marketing is Miserable [Unless They Focus on Customers]

By on September 9th, 2021
unhappy director of marketing

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job.…

How to (and How Not to) Create a Buyer Persona

By on September 7th, 2021

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Today, you can find over 500,000 search results on the topic, most supporting the need…

What is a Creative Agency and When Do You Need One?

By on September 7th, 2021
creative agency

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.” Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. But really,…