How to Define and Measure the ROI of Content Marketing?

How to Define and Measure the ROI of Content Marketing?

by Michael Brenner on Aug 13, 2018 in Content Marketing

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]

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The Benefits of Cross-Channel Influencer Marketing Campaigns

The Benefits of Cross-Channel Influencer Marketing Campaigns

by Steve Olenski on Aug 13, 2018 in Marketing Strategy

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […]

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Why Social Media Is Important for Business Marketing

Why Social Media Is Important for Business Marketing

by Victoria Schmid on Aug 9, 2018 in Content Marketing

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]

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5 Steps for Marketing Your Business on Social Media

5 Steps for Marketing Your Business on Social Media

by Samantha Rushovich on Aug 9, 2018 in Social Media

At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. However, many businesses throw together a profile haphazardly, and then don’t put the time and strategy into prioritizing its importance […]

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Social Media Statistics Marketers Need to Know [Infographic]

Social Media Statistics Marketers Need to Know [Infographic]

by Jen Bonney on Aug 8, 2018 in Social Media

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There […]

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How to Recover from a PR Scandal

How to Recover from a PR Scandal

by Mark Schmukler on Aug 8, 2018 in Content Marketing

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]

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