7 Key Stats That Point to the Future of Marketing

By on July 21st, 2020
stats on the future of marketing

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the  "developed world" (hate that term - it's so condescending isn't it?) Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked…

How to Use Data to Make Your Lead Generation More Effective

By on July 21st, 2020
lead generation data

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. A LinkedIn report on B2B lead generation found…

What Marketers Can Learn From “Avatar: The Last Airbender”

By on July 20th, 2020
marketers can learn from avatar the last air bender

If you've been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called "Avatar: The Last Airbender." In fact, I've watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons…

5 Inbound Marketing Hacks to Grow Your Business

By on July 20th, 2020

The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases without ever speaking to someone in sales. This new reality has only served to put…

70 Smart Tips to Instantly Boost Your Business Blog

By on July 16th, 2020

Blogging is more important than it has ever been. With marketing budgets shifting to online content and hundreds of millions of business blogs, competition is fierce. However, many business blogs are ineffective, inactive, or simply not setup to maximize the customer experience. With customers turning more and more to online content, you can't afford to have an invisible business blog. So the competition is stiff, the stakes are high, and…

Content Marketing Guidelines: Why and How to Create Them

By on July 16th, 2020

Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers or a content marketing agency who does not have a full picture of your business and…

The Smart Marketer’s Guide to Accurate Lead Scoring

By on July 16th, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you have more leads coming in, then you’ll have more conversions too, right? Well, of course, this is not…

95% of LinkedIn Profiles, Content and Messaging Are Irrelevant: Sales Needs More Enablement from Marketing

By on July 16th, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis. Buyers still want relationships with experts that can help them now with their current challenges and in the future. The issue…

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

By on July 15th, 2020

We find ourselves in strange times. Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences.  However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four digital marketing trends might help you…

The B2B Marketer’s Handbook of Marketing Automation

By on July 15th, 2020
marketing automation

Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising, with automated chatbots and other aspects of conversational marketing becoming more common as technology develops.…

Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

By on July 15th, 2020
virtual event marketing

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. They have also been able to retain and engage their audiences through the use of virtual platforms. But in a pandemic-free world, are there…

B2B Sales in a Slow Economy: How New Business Relationships Can Fortify Your Future

By on July 14th, 2020
B2B Sales In a slow economy

There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down.  COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can…

Marketing in the Age of Disruption

By on July 14th, 2020
marketing in the age of disruption

What does marketing even mean right now? That's what many businesses are asking. The world is in a place of dramatic change. So, what's the answer to marketing in the age of disruption? Marketing isn't a function. It isn't a department, either. It's a process, a voice, and a conversation. In this post, I'll take you through the detail of my latest keynote on marketing in the age of disruption…

How to Build a Multichannel Digital Marketing Strategy

By on July 14th, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for…

Brand Storytelling, Defined

By on July 14th, 2020

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a lot of confusion around the idea of brand storytelling. It’s becoming a term that is…

Study Compiles 59 Thought Leaders to Help You Bridge the Digital Gap

By on July 13th, 2020

By Johannes Ceh The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer…

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

By on July 13th, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Their “outside in” perspective is critical, with the ability to keep a pulse…

4 Ways a Blog Can Help Your Business Grow Right Now

By on July 13th, 2020
Business Blog

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It's also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways: If you want to grow your business, you should…

Content Marketing: Solving Your Customers’ Problems

By on July 8th, 2020
content marketing thought leadership solves problems

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your expertise, not your products and services, positions you as an authority…

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content!

By on July 7th, 2020
Publish the right content with blog articles

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality…