25 B2B Lead Generation Strategies That Deliver Marketing ROI

By on June 2nd, 2022
b2b lead generation strategy

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing…

4 Little-Known Truths About Content Marketing Agencies

By on June 1st, 2022
woman shushing to show secrets of content marketing

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. For this…

6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

By on June 1st, 2022
Maximize Customer Lifetime Value

How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions. You also know, by raising your CLTV benchmark by X percent, how much more cash your business stands to earn over the long-term.…

How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

By on June 1st, 2022

If you've heard me deliver one of my keynote speaking presentations anytime in the last two years, you've heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to me get some advice on their content marketing strategy. About a year later I heard…

The Content-Driven Guide to Disruptive Marketing [With Examples]

By on June 1st, 2022
disruptive marketing

If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content. Pair that with the fact that humans' attention span has become shorter than that of a goldfish and you're met with a substantial challenge. Disruptive marketing — or the process…

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

By on June 1st, 2022

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We know…

How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

By on June 1st, 2022

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience. And while consistent and high-volume content is a core part of…

How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

By on June 1st, 2022

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers. Perhaps there is no better example of a great content marketing program than that of Cleveland Clinic’s Senior Director of Content Amanda Todorovich. Her…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on June 1st, 2022

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…

How Content Marketing Drives Traffic and Growth for B2B SaaS Companies

By on June 1st, 2022

How do you get attention for your brand without overspending on resources in a saturated market? How do you find new sources of traffic without spending a ton on advertising on different channels? It’s a question of 'how do you rank and win?', which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also…

How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

By on June 1st, 2022

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph's University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn't have what it takes to compete at the next level, I looked up to the guys and gals who woke up at 5am…

4 Content Marketing Lessons Influencers Can Teach SMBs

By on May 31st, 2022
influencer marketing lessons

Remember when actual brands set the trends for successful marketing? Ah, the good old days. Today, it’s influencers who are in charge, showing brands what it means to really connect with an audience and successfully promote new products on social channels. Content marketing lessons from influencers are a valuable source of inspiration, particularly for small- and mid-sized businesses (SMBs). SMBs in particular can take advantage of some of the ways…

How to Effectively Automate Content Marketing

By on May 26th, 2022

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the…

6 Types of Social Media Content That Your Audience Really Needs

By on May 25th, 2022
social media content types

Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types of social media content to post can feel complicated. There are so many options! What…

How We Help Brands Like Yours Develop a Content Marketing Strategy

By on May 24th, 2022
chess piece showing content marketing strategy for brands

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all points of the content marketing journey. From those who are still learning what content marketing…

6 Ways to Run Content Experiments That Drive Growth

By on May 24th, 2022
kids lab experiment showing content experiments

Want to give your content marketing a serious boost? You can do it with content experiments. Today’s technology enables us to experiment with our content tactics in lots of ways: different audiences, content types, channels, timing — you name it. When you do this consistently over time, you can be confident it will show in your performance results. In this article we’ll cover how you can get started with content…

How To Pick The Best Growth Marketing Agency And The Ones You Should Check Out

By on May 24th, 2022
sprouting tree representing growth marketing agencies

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business. Growth marketing mainly relies on two strategies to help grow your business. First, growth marketing focuses on building customer relationships. Second, it fosters customer loyalty to ensure you keep customers coming back. While it is…

The Most Effective Guide to Keyword Research

By on May 23rd, 2022
guide to keyword research

It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and…

The 5 Essential Marketing Lessons From The Sharing Economy

By on May 20th, 2022
Lessons from The Sharing Economy for Traditional Businesses

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Whether you’re looking for a pet sitter on Rover, a ride to the airport with Uber,…

9 Ways to Boost Your Email Open Rates

By on May 20th, 2022
email open rates

We’ve all got crowded inboxes — the average professional receives 120+ emails every day. Still, email far and away remains the most preferred method of brand communication for consumers across generations and industries. For this reason, your email open rate is a critical piece of your overall marketing ROI. Image Source: Bluecore When you’re executing an email marketing campaign (or managing email every day for your company) it can be…