Why Digital Transformation Is Accelerating

By on May 11th, 2020
digital transformation

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate. Lockdown policies in many countries mean that non-essential businesses have…

The 21st Century Innovation Paradox and What We Can Do About It

By on May 8th, 2020

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge. The problem is, nothing kills the creative mindset that’s necessary for…

13 Examples of Engaging Interactive Content

By on May 8th, 2020
interactive content

A company's website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company's solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn't you want it to be awesome? When someone arrives to your site, don't you want them to stay for a bit? How can…

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

By on May 6th, 2020
frozen-people-suck-story

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until the sequel overtook it six years later. The behind-the-scene story was only one among a treasure chest of stories that inspired me to write my…

What Are the Most Important Elements of Your Brand Story?

By on May 5th, 2020
storytelling is the best marketing

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from…

How the Right Blog Writing Service Can Boost Tech Company Traffic

By on May 4th, 2020
blog writing service technology companies

  Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive. Many tech companies…

Modern Marketing Transformation Starts With The Right Culture!

By on April 29th, 2020

The digital experience is more important no than ever before. The power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? Difficult times like these will shine a light on a very specific kind of marketing leader. The ones who inspire change across the whole culture.…

You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

By on April 29th, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up. While all this newness is useful,…

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

By on April 28th, 2020
content marketing in difficult times

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible. The marketing budget…

How Much Should a Blog Post Cost?

By on April 27th, 2020
blog article cost

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But you just don’t have time – you have a business to run. You wonder about hiring a content marketing agency, but you don’t have a clue how much to…

The 5 Best KPIs for Measuring B2B Brand Awareness

By on April 27th, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey, it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term,…

How To Make Your Marketing Mission Critical

By on April 22nd, 2020
Make Marketing Mission Critical

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time. The president asked a janitor mopping the floors what his job was, and the janitor replied, “I’m helping put a man on the moon.” NASA’s primary mission at that time in 1961 was a successful…

Top Resources and Tips to Develop Blog Topics Your Audience Will Love

By on April 21st, 2020
blog article ideas

You've got a blog—now what? It's time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns…

Have You Tried Performance Video in Your 2020 Content Marketing Plan?

By on April 21st, 2020
Performance Video in Content Marketing

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online. Consumers are spending more…

Help Your Employees Feel Safe And Unleash the Power of Employee Activation

By on April 20th, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests…

What Is a Blog Writing Service? (And Why Your Business Needs One)

By on April 20th, 2020
Blog-writing-service

“What is a blog writing service?” you ask. Glad you did. Here’s the deal. Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. That’s a lot of leads to leave on the…

What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

By on April 15th, 2020

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck, I was struck by the story of LEGO, as depicted by…

Employee Engagement Via Marketing: 11 Ideas to Motivate Your Team

By on April 14th, 2020

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments and teams involved in your marketing efforts and stirring up some enthusiasm for promoting your…

The Affordable Guide to Content Marketing for Startups (KPIs Included)

By on April 14th, 2020
content marketing startups

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. When your business is new, nobody…

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

By on April 13th, 2020
Storytelling tips for your blog

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Either they try to create a story where there's none or they confuse it with a sales pitch. Let's investigate how brands can follow a few rules to weave a story out of every…