The Can’t-Miss List of Video Marketing Statistics (with Sources)

By on May 1st, 2023
template photo shows dog with marketing insider group’s list of must-read video marketing stats

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really, you ask? We’re letting the numbers speak for…

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

By on May 1st, 2023
hero's journey in content marketing

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key…

5 Blog Post Templates to Help You Create Remarkable Content

By on April 25th, 2023

Producing regular, high-quality content for your client base is crucial for the growth of your business. Blog writing remains one of the best parts of a solid content marketing strategy. In fact, businesses with a blog get 434% more indexed pages, 55% more visitors, and 97% more inbound links. Let’s face it, though, sometimes the creative well runs dry, which is when you need an easy-to-use blog post template. Learn…

How to Research Your B2B Audience

By on April 25th, 2023

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points…

Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

By on April 25th, 2023
template image for Marketing Insider Group shows businessman wondering will google penalize AI-generated content

Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy, if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly,…

16 Alternative Search Engines and When They’re Used

By on April 24th, 2023
template image for marketing insider group shows woman using alternative search engines

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared…

How to Use Content to Boost Your SEO Strategy

By on April 24th, 2023

There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the…

8 Different Marketing Channels To Leverage in 2023

By on April 19th, 2023

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as…

Content Marketing for ClimateTech

By on April 18th, 2023
template photo shows sunflower wearing sunglasses to share marketing insider group’s article on ClimateTech content marketing

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right? As if their high-performance, eco-friendly…

25 Timeless Articles Every Content Marketer Needs to Read

By on April 17th, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they…

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

By on April 17th, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights, and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best…

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

By on April 13th, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.) Review the fundamentals of…

7 Digital Marketing Services Every Business Needs

By on April 11th, 2023
template image with piggy bank sharing 7 digital marketing services every business needs

Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a…

Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

By on April 10th, 2023
pie chart of top website traffic sources research

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies (45%) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website's traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web. Without even knowing it, they’re likely putting time, money,…

5 Effective PPC Strategies for Ecommerce Campaigns

By on April 10th, 2023
PPC strategies for ecommerce campaigns

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time…

How Set and Measure Your Content Marketing Goals

By on April 5th, 2023
young kids on a soccer team doing a break to show content marketing goals

One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and validating it to stakeholders. It’s the only way you’ll be able to make the strategy…

Authenticity in The Age of AI

By on April 5th, 2023
a robot with glowing red eyes

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it's getting harder to tell the difference between what's genuine and what's automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. But how can we ensure that AI-driven content is used responsibly? In this post, we'll explore the challenges associated…

9 Killer Inbound Marketing Examples To Try in Your Upcoming Campaigns

By on April 4th, 2023

Nothing could be better than getting your ideal clients to come to you. We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound. So what are you waiting for? Discover more about using…

Does The Skyscraper Technique Work Anymore?

By on April 3rd, 2023
template image with skyscrapers for marketing insider group’s article on the skyscraper technique

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. And when this technique first hit the digital…

5 Ways Marketing Managers Can Improve Team Efficiency

By on April 3rd, 2023
team efficiency

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. The cost of being inefficient in such a fast-paced environment is substantial. Slow response time can do more than just hurt initiatives like lead-generation…