How to Determine What Formats to Use in Your Content Marketing

How to Determine What Formats to Use in Your Content Marketing

by Michael Brenner on Apr 15, 2019 in Content Marketing

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […]

Read Full Post

How to Choose a Content Marketing Platform for Your Business

How to Choose a Content Marketing Platform for Your Business

by Michael Brenner on Apr 15, 2019 in Content Marketing

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]

Read Full Post

5 Ways to Connect with Your Audience on an Emotional Level

5 Ways to Connect with Your Audience on an Emotional Level

by Meghan Huston on Apr 11, 2019 in Content Marketing

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]

Read Full Post

The Service Profit Chain – Why Employee Engagement Matters

The Service Profit Chain – Why Employee Engagement Matters

by Michael Brenner on Apr 10, 2019 in Employee Activation

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]

Read Full Post

6 Metrics to Measure Content Performance

6 Metrics to Measure Content Performance

by Michael Brenner on Apr 10, 2019 in Content Marketing

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […]

Read Full Post

Creating and Promoting Content That Brings 100+ Badass Links in a Month

Creating and Promoting Content That Brings 100+ Badass Links in a Month

by Lesley Vos on Apr 9, 2019 in Content Marketing

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem. But there’s a catch: […]

Read Full Post