7 Steps to Effective Brand Storytelling

By on March 24th, 2021

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy? We’re going to show the steps to take to do just that. Quick Takeaways Brand…

How to Find Authentic Photos for Content Marketing

By on March 22nd, 2021

What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over. That's where authentic images play a role. We've all heard the saying: a picture…

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

By on March 22nd, 2021
Female hand holding a green funnel on a red background. Sifting the truth. Be able to analyze.

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness…

6 Tips for Building a Social Media Marketing Strategy that Actually Works

By on March 18th, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. This is a massive, missed opportunity to…

How to Create a Brand Advocate Army

By on March 17th, 2021

What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful marketing tactic is employee and customer advocacy. What a person says about your brand, whether through online reviews, social media or even while having coffee with a friend, has the ability to convert like nothing else. It is the customers who are more than satisfied and who are motivated to…

Is Content Marketing the Right Choice for My Business?

By on March 17th, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. In fact, you’re probably reading this article with a skeptical…

Why Content Marketing Beats Advertising (Almost) Every Time

By on March 16th, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. These two areas aren’t always…

35 Content Marketing Tools To Drive Your Content Marketing Success

By on March 15th, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing, at some point you have to get down to the dirty job of producing…

Should You Focus More On Content Vs Links for SEO?

By on March 15th, 2021

I get this question all the time: should we spend our time and money on publishing more content or link building in order to improve our SEO? The fact is quality content is only thing that really matters when it comes to improving SEO. Research, write and publish great content, and people will link to it. And many link building strategies could get you slapped by the google gods (or…

How Personalization and AI Can Improve the Process of Qualifying Leads

By on March 15th, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Not at all. It just means you have to think about the…

Google’s SERP Features: Get Your Company Listed

By on March 10th, 2021
ipad image of google search bar

Did you know that 51% of searches end without a click-through? When you consider that Google's search volume is estimated at 5.8 billion searches per day, that's a lot of unanswered questions. There's only so much room on Google's SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience's attention, it's now critical for brands to get listed on Google SERP features.…

Stop Doom Scrolling: 10 Strategies to Engage Your Audience On Their Phones

By on March 9th, 2021

You’ve optimized your website for mobile visitors and follow Google’s mobile-first indexing best practices. You removed your clunky lead forms and ungated your content. You use responsive email templates, buttons instead of hyperlinks, and include plenty of whitespace in your email copy. While these things are all important for creating mobile-friendly marketing content, they aren’t actual mobile marketing strategies. Mobile marketing ideas and strategies reach people through mobile channels, like…

How to Sell B2C Products with Content Marketing

By on March 9th, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products…

10 Creative Types You Need To Build A Killer Content Marketing Team

By on March 8th, 2021

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. After all, we're well past the infancy of content marketing: 78% of CMOs now believe content is the future of marketing. But where…

12 Best Practices for Using Content in Your Growth Strategy

By on March 8th, 2021

Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. WordPress (Here’s the live link for the interactive map.) Run a search for your target keyword and you’ll see that you’re competing with millions or billions of results: Google Think you’re safe…

How to Add Your Business to Google Maps

By on March 8th, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes…

The Compounding Power of Content Marketing

By on March 4th, 2021

Consistency is arguably the most important component of reaching your goals. Consider training for a marathon - a few weeks of running won’t get you to your end goal. Running a few times a week over a year, however, could show immense improvement in your endurance. The same concept applies to content marketing. Sticking to a consistent content strategy can have a plethora of benefits, compounded over time. You’ll be…

The 10 Best Digital Marketing Tools for Small Businesses

By on March 3rd, 2021

One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget is necessary to get ahead of your competitors. Digital marketing offers a high ROI whether…

How To Attract Google Search Traffic With Fresh Content

By on March 3rd, 2021

Content freshness is one of the more nuanced areas of SEO, which is why it’s often misunderstood. The fact is that if you publish more often or regularly refresh your content, you’ll master this ranking factor. Having fresh content on your website is good for SEO, but only when the content adequately answers the intent of the search query. Not sure exactly what fresh means when it comes to content?…

20 Landing Page Optimization Techniques To Get More Leads

By on March 2nd, 2021

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. However, online signup forms are often neglected even…