3 Music Promotions That Broke Through the Noise And What Content Marketers Can Learn

By on October 9th, 2019

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us. Although Apple’s stunt of throwing the album in every iTunes user’s library without permission was widely known, it wasn’t widely loved. (Full disclosure: I do not mind — and sometimes…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on October 8th, 2019

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

How To Growth Hack Your Content Marketing

By on October 7th, 2019
growth hacking content marketing

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling…

What Is Smart Content And How Can It Work For You?

By on October 4th, 2019

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your content marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement around its possibilities. If you’ve heard about smart content but don’t understand exactly what it…

How to Build an Ad That Grabs Attention in 2 Seconds or Less

By on October 3rd, 2019

There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked. And how will this battle be fought? With more and more competitors entering the fray, the essential strategy lies in capturing consumers’ attention.…