Proving Marketing Campaign Success with Metrics

By on December 20th, 2021
proving campaign success with marketing metrics

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan.…

The A to Z Guide to Doing a Content Audit

By on December 20th, 2021
content audit guide

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called…

How to Plan 12 Months of Customer-Focused Blogging

By on December 16th, 2021
chart shows the results of 12 months of customer-focused blogging

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing 2 to 4 blog posts per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across…

The New Focus on Retention Marketing

By on December 15th, 2021
retention content marketing

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their…

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

By on December 15th, 2021
content marketing research budget set to grow

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 - yay! The problem now is making sure you secure your spot in that growth and apply it effectively. Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Now that things are starting to return to normal in…

Help Us Help You: How To Give Writers Constructive Feedback

By on December 14th, 2021
how to give your writers constructive feedback

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. How can…

The Big Fat Collection of Content Marketing Templates

By on December 13th, 2021
content marketing templates

Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. In other words, be creative, but don't reinvent the wheel every time. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition. There are tons of resources available online but, like anything else, not all templates are created equal. We…

4 Practical Tips to Get Your Business Ready and Set for 2022

By on December 9th, 2021

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your…

Marketing in the Age of Disruption

By on December 8th, 2021
marketing in the age of disruption

What does marketing even mean right now? A question many businesses are asking. The world is in a place of dramatic change. So, what's the answer to marketing in the age of disruption? Marketing isn't a function. It isn't a department, either. It's a process, a voice, and a conversation. In this post, I'll take you through the detail of my latest keynote on marketing in the age of disruption…

3 Marketing Strategies That Brands Need to Reinforce in 2022

By on December 8th, 2021
marketing strategies

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this…

11 Digital Marketing Trends for Growing Your Business

By on December 7th, 2021
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2022. 73% of CMOs…

6 Key Stats That Point to the Future of Marketing

By on December 6th, 2021
future of marketing stats

What better time than the end of a year to look toward the future? Throughout 2020 and 2021 the pandemic has brought countless challenges. But it’s also created tons of opportunities, led to awesome innovations, accelerated technology trends, and led to a total transformation of the way brands and customers interact. The future of marketing may be unpredictable, but one thing’s for sure: it won’t be boring. You don’t want…

The Complete Guide to Managing an Ecommerce Blog

By on December 6th, 2021
the complete guide to managing an ecommerce blog

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current…

12 Content Marketing Trends You Need to Follow in 2022

By on December 1st, 2021
marketing trends

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content marketing.…

4 Ways To Measure Brand Awareness

By on November 30th, 2021
measuring brand awareness

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.…

Content Quality Vs. Content Quantity – The Great Content Debate

By on November 30th, 2021
content quality vs content quantity

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with. I have seen…

How to Write a Blog Introduction Like a Pro

By on November 30th, 2021
blog introductions

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure…

How to Build Trust With Your Customer Marketing Strategy

By on November 30th, 2021
building trust

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be…

Optimize Your Website for Lead Generation

By on November 23rd, 2021
optimize your website

Your website is the window into your company’s services, values and capability. First impressions matter, and in the online world of 2022, your first chance to impress a client will most likely be on your very own website. This is why your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent…

5 Best Content Marketing Videos of All Time

By on November 22nd, 2021
best content marketing videos

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Quick Takeaways The internet has removed…