How to Implement an Effective Employee Advocacy Program

By on March 18th, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

All The Digital Marketing Tools You Need To Get The Job Done

By on March 18th, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. So I've created a…

The Direct No-Nonsense Relationship Between Employee Activation and ROI

By on March 17th, 2020

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer. Going beyond engagement and unleashing your employees to share content is a game-changer when it…

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

By on March 16th, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’…

Employee Advocacy for Marketing: Data & Strategy

By on March 11th, 2020

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing time, money, and resources for the greater good of the company. This is exactly what…