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Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an inappro
Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. Mos
When it comes to digital marketing, self-deception can be as common as hashtags and hyperlinks. But let’s face it: Consumers aren't clamoring for our ads or pining for pop-ups. We know that these tactics don't add value to the customer experience. We're also waking up to the f
Have you ever typed a question into Google and received a direct answer right at the top of the results? That's a featured snippet. At Marketing Insider Group, we've watched as these snippets have transformed the way users interact with search engines. They're not just regular s
Nonprofits know how crucial marketing is for acquiring supporters, earning donations, and fulfilling their missions. But these organizations also often have tight budgets and limited staff time. Sometimes, you just need extra support to effectively promote your cause—and that’s
Marketing is changing faster than ever. While many marketers ventured out to a few events this past year, 2024 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring back the magic to create the best marketing event
People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting retailers’ focus (rightfully
Every month, WordPress alone sees a whopping 70 million new blog posts. With such staggering numbers, the digital landscape is a battleground for attention. It seems everyone, from startups to seasoned enterprises, is diving headfirst into content marketing. But in such a saturated
No, sorry, AI is not taking your content marketing job. Or destroying SEO. or Content Marketing. Or search. Or anything really. Like always, technology is just going to make us better, faster, stronger... Content Marketing is actually thriving and going stronger than ever before
If you still sell the way you did 10 years ago, it was nice knowing you. 😅 Outdated selling strategies are a surefire way to drain the life out of your business. Buyers have become more savvy and seek out lots of information before finally making a purchase. That's why B2B sa
