How B2B Companies Maximize Digital Marketing With Routine Audits

By on January 16th, 2020

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of…

How to Get a Motivational Speaker to Add Pizzazz to Your Event

By on January 15th, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find…

How to Use Employees’ Ideas to Drive Business Growth

By on January 13th, 2020

With 53 jobs under my belt, I’ve come to realize one thing about office politics: “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways Authoritarian companies stifle the growth of thought and drive away top employees.…

Why Content Marketing and Product Marketing Are A Match Made in Heaven

By on January 8th, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. The dawn of the social, mobile web has disrupted that world. Now we need to break through the endless…

The Best Marketing Conferences of 2020

By on January 6th, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. There are…