Digital Ads Don’t Work And Everyone Knows It

By on January 16th, 2023
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

What Are The Biggest Challenges Marketers Face In 2023?

By on January 16th, 2023
Marketing Insider Group shares the biggest marketing challenges of 2023 according to Open Ai’s ChatGPT chatbot

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways…

How to Make Your Nonprofit Website a Marketing Machine

By on January 16th, 2023
nonprofit marketing

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website hosts your donation page, important information about your organization’s mission, and other essential resources to…

MOFU Content: How Middle Of Funnel Content Increases Your Conversion Rate

By on January 16th, 2023
funnel showing MOFU content

Recently there’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We have to do more than just grow the traffic on our website. We need visitors that convert to leads and paying customers. Middle of the Funnel (MOFU) content is what gets your blog visitors to convert. And good MOFU content is what 9increases your conversion rate to more…

The Top Content Marketing Influencers to Watch Now

By on January 15th, 2023
iphone shwoing influencers for top marketing influencers to follow

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Now more than ever, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Last year saw us become remarkably more sophisticated in…

What Is a Content-Enabled Campaign?

By on January 15th, 2023
Guy wondering about content enabled campaign

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and demand generation in order to create a dialogue with your audience. They help deliver content based on buyer needs and interests that encourage progression through the funnel, all while gathering better data to score, nurture, and qualify leads. Translation: They bridge the gap between the marketing and sales departments so that content…

How To Give Writers Constructive Feedback When Requesting Content Revisions

By on January 14th, 2023
how to give your writers constructive feedback

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. How can…

Key Metrics to Measure Content Marketing Performance

By on January 13th, 2023
chart showing example of content marketing performance measures

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According to…

Digital Marketing – What Are The Top Goals And Challenges?

By on January 12th, 2023
Tablet stock image showing top digital marketing goals and challenges

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we've set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key Takeaways Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.…

The Competitive Psychology of Pricing for E-Commerce

By on January 12th, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks: psychology! Considering your customers’ motivations gives you an edge in understanding…

B2B Marketing Trends That Will Grow Your Business in 2023

By on January 11th, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what's coming next. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023.…

10 Digital Marketing Tips From Top Brands

By on January 10th, 2023
10 colored pencil tips to represent digital marketing tips

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. According to eMarketer, digital marketing takes up 54% of…

How to Build the Perfect Content Marketing Funnel

By on January 10th, 2023
marketing insider group shares how to build the perfect content marketing funnel

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic, generate leads and secure conversions. All you need is an effective plan and high-quality content. Luckily, we’ve outlined everything you need to know to understand the content marketing funnel. In this post, you’ll learn how you can create your content plan, maximize each stage of…

3 Ways to Gain Visibility Into Your E-Commerce Marketing Performance

By on January 10th, 2023
gaining visbility into ecommerce marketing performance with these tips

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). With so much money pouring into the world of online marketing, it’s important for marketing…

What Is Domain Authority and Why Is It Important?

By on January 9th, 2023
marketing insider group explains domain authority and why it is important

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions. After reading this…

How Demand Generation Marketing Can Speed Up Growth Campaigns

By on January 9th, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. As a result, you can scale faster and hit your quarterly and annual revenue goals. Before you embark on a full-scale demand generation initiative, you may need a refresher on how the…

8 Effective Ways to Drive Ecommerce Lead Generation

By on January 8th, 2023
cowboy roping in ecommerce leads

The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust ecommerce industry. There are 3.9 million ecommerce companies in the US, creating some heavy competition. With all these options available at customers' finger tips, the right lead generation strategies should be in place to make sure you are reaching (and roping in) the right audience. Even then, you can…

11 Ways to Generate Pre-Event Hype with Content Marketing

By on January 7th, 2023
pre-event hype with content marketing

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I've seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little…

10 Amazing Examples of Thought Leadership Content Marketing

By on January 5th, 2023

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality…

Hey Marketing: An Inquiry Is Not A Lead

By on January 5th, 2023
qualified personnel only sig to reference marketing inquiries and sales leads

The main goal for Marketing in  B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue.  Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I'm here to tell you: an "inquiry" (someone who fills out a form) and a "lead" are not the same thing. The main problem here is that there is…