What Is Employee Activation?

What Is Employee Activation?

by Michael Brenner on Jun 18, 2018 in Content Marketing

Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

by Ben Allen on Jun 18, 2018 in Marketing Strategy

“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]

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Weekend Reading: “The Fun Formula” by Joel Comm

Weekend Reading: “The Fun Formula” by Joel Comm

by Douglas Burdett on Jun 15, 2018 in Uncategorized

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work.

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New Approaches To Understand Customers Needed In A Digital Transformation World

New Approaches To Understand Customers Needed In A Digital Transformation World

by Tony Zambito on Jun 14, 2018 in Content Marketing

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year.  Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, […]

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5 Keys to Analytics: Improve Your ROI with Better Insights

5 Keys to Analytics: Improve Your ROI with Better Insights

by Angela Hausman on Jun 13, 2018 in Content Marketing

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1. Deriving insights The #1 key […]

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5 Professional Services Marketing Strategies To Attract and Convert More Leads

5 Professional Services Marketing Strategies To Attract and Convert More Leads

by Michael Brenner on Jun 12, 2018 in Content Marketing

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%. Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change. Why? Because creating content that people want is the […]

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