Chatbots For Online Business: Everything You Need To Know

By on November 22nd, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience. Learning how to set up your business for…

9 Biggest Event Trends of This Year

By on November 21st, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023…

How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

By on November 21st, 2022
increase leads

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in driving website traffic, leads, and ultimately new business. Still, due to bandwidth limitations, they had never been able to execute…

How To Optimize Your Blog Page for Conversion

By on November 21st, 2022
marketing insider group's optimize your blog page for conversion

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale. Increase visibility, build trust with your target audience and turn more visitors into leads with these…

Busting The Social Media Ruined Our Average Attention Span Goldfish Myth

By on November 18th, 2022
goldfish social media attention span myth

I published this article titled "Thanks social media - our attention span is now shorter than a goldfish" all the way back in 2014. At the time this myth was running around the world that scientists had measured the attention span of humans and found that it dropped from 20 seconds in 2000 to 8 seconds. They had borrowed on an old myth that goldfish have the attention span of…

26 Cheat Sheets Every Successful Digital Marketer Needs

By on November 17th, 2022
woman cheating a test to represent digital marketing cheat sheets

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you've finally mastered a channel, all the rules change. So how do you stay on top of it all? You've come to the right…

11 Digital Marketing Trends to Grow Your Business Today

By on November 16th, 2022
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs interviewed in a recent Gartner study predict the pandemic's negative ramifications on our society will…

Where Should I Consider Posting My Video Content?

By on November 16th, 2022
Post Video Content

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human…

The MIG Content Writing Process: Quality Content at Scale

By on November 15th, 2022
business man whispering the writing process secret in another mans ear

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group?…

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

By on November 15th, 2022
mna on a cliff with binoculars looking ahead to the next generation of marketing

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween.  For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and…

How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

By on November 14th, 2022
graph showing contractlogix growth in keywords ranking on the top 3 pages of google

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. That's precisely…

Business Facts To Inspire Your Marketing

By on November 10th, 2022
inspirational quote to show business facts

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…

How to Build The Perfect Holiday Marketing Campaign

By on November 10th, 2022
santa excited about building the perfect holiday marketing campaign

The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-fire way to increase brand awareness, drive traffic and maximize profits before you’re greeted with a new year. Keep up with your competition this season and take time to…

20 E-Commerce Growth Hacking Tactics To Try Right Now

By on November 9th, 2022
woman at computer trying to growth hack her e-commerce business

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce. By focusing on growth, the development of testing, campaigns…

6 Examples of Genius Brand Storytelling You Have to See

By on November 8th, 2022

If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes your brand significant. It’s the inspiring copy, the well-thought-out Instagram posts and website design, and…

The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

By on November 8th, 2022
young founder excited shwoing the roi of outsourcing

As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstances, then, it’s probably irresponsible to think about outsourcing content creation or other marketing activities. . . right? Actually, wrong! The idea that outsourcing is…

Personas Are Great (Except When They Suck)

By on November 8th, 2022

If you've worked in User Experience, Software Design, Product Engineering or Marketing, you may have heard the term "Persona." Whatever professional context you have for this term, it means relatively the same thing: to design something for a specific user in mind instead of general groups of people. In marketing, personas are used to target marketing programs to specific people. Personas can be very effective for the designer to create…

The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

By on November 8th, 2022
business man motioning you to stop making content marketing mistakes

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. Turn your mistakes into mastery and learn how to build an effective content marketing…

Use Your Unspent Marketing Budget On Content Marketing For Next Year

By on November 7th, 2022
pulling money out of pocket to use unspent marketing budget on content marketing

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a "use it or lose it" marketing budget situation, we got you covered!…

How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

By on November 7th, 2022
oberer homes mig case study

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert by current and potential residents. The team at Oberer, headed by Marketing Director Traci Bohn, has long known that content marketing…