The Changing Role of Marketing in 2022 – Culture and Customer Experience

By on October 16th, 2021
The Changing Role of Marketing in 2021 – Culture and Customer Experience

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.…

7 Lead Management Tools That Will Save You Hours

By on October 14th, 2021
lead management tools online

Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data and consistently tracking key leads on…

Should Marketing Take On Culture and Employee Engagement?

By on October 13th, 2021
marketing culture

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. At the same time, marketing leaders are faced with…

Digital Marketing – What Are The Top Goals And Challenges?

By on October 12th, 2021
woman on an tablet defining her digital markeing goals

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we've set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key Takeaways Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.…

7 Smart Marketing Strategies for Small Businesses

By on October 12th, 2021

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word…

The Biggest Event Trends for 2022

By on October 12th, 2021
Virtual event marketing

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. This year has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways:…

9 B2B Marketing Books To Add To Your Reading List

By on October 12th, 2021
Michael Brenner mean people suck book

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. That leaves B2B experts scraping the barrel for resources or adapting B2C content to apply to them in order to hone their craft. Thankfully, there’s a strong community of authors dedicated to providing tools like B2B…

How to Setup Your Company Blog For Success

By on October 11th, 2021
how to start a blog

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that…

How to Improve Recruitment with Employee Advocacy

By on October 11th, 2021

The fact of the matter is, there’s a shortage of qualified talent for the available positions that are out there. And with the recent increase in remote work, recruitment has taken on a whole new dimension, with the digital realm becoming the primary recruiting space. Yet many companies still grapple with how to find the best people for a specific position. One very effective solution is Employee Advocacy. We’ve discussed…

How To Create Interactive Blog Content that Engages

By on October 9th, 2021
How To Create Interactive Blog Content that Engages

From viral dancing videos to hard-hitting news, there’s literally (and virtually) no end in sight to what you can find on the internet. The vastness of the web exposes users to limitless choices every time they open their browser. This is part of what makes successful content marketing so hard in 2021. So, with all this content floating around, how do you make your blog the one users click on?…

How to Launch a New Brand And Website the Right Way

By on October 9th, 2021

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching your website or your brand can be a daunting task, to say the least. Luckily, there are steps a company or individual can take to ensure their new or…

How Set and Measure Your Content Marketing Goals

By on October 8th, 2021

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without even realizing it. Only by knowing clearly where your content marketing is furthering your organization’s…

How To Growth Hack Your Content Marketing

By on October 7th, 2021
growth hacking content marketing

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling…

The Complete SEO Checklist for SaaS Companies

By on October 6th, 2021
seo for saas

Demand for software-as-a-service (SaaS) is growing at a rapid pace with no sign of slowing down. As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. There are no physical…

How to Generate and Convert Marketing Qualified Leads

By on October 6th, 2021

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are MQLs and what makes them so special? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead? Simply put,…

Do Keywords Still Matter? What B2B Marketers Need to Know

By on October 6th, 2021

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. Google now admits that content marketing is the number one keyword ranking…

5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

By on October 6th, 2021
5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers. This ability can also breed a level of…

How to Build a Great Content Hub [With Examples]

By on October 5th, 2021
How to Build a Great Content Hub [With Examples]

Marketers are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random landing pages; blog posts; intranet sites; YouTube videos; and sometimes just an email to your sales channel. What’s wrong with all these great content pieces floating around without much…

How to Pick Blog Categories and Content Themes

By on October 4th, 2021
blog categories content themes

Remember the old fashion "News" paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. (NEWS! Maybe this was news to you?) Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today. What does this have to do with…

An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

By on October 4th, 2021
An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

Would you treat an encounter with a bunny and a lion the same way? Hopefully you said no, if not… Never travel to Africa. The same goes for inquiries and leads.. Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. An inquiry is a lot like a bunny, curious but can be quick to run away.…