The C-Suite’s Guide to Marketing Transformation in 2020

By on January 2nd, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. But, in today’s world, if you…

Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

By on December 30th, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation. They need to be a…

What Casino Marketing Can Teach You About Building Long-Term Customer Relationships

By on December 27th, 2019
casino marketing

A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organizations about the power of empathy, or social strategies from leading fashion brands. One industry that recently got on my radar was the casino world and how those…

What is the Most Trusted Social Media Platform in B2B?

By on December 18th, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for…

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

By on December 17th, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate,” “dull,” “old school,” and so on. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing…

Leaders Eat Last – But They Tell Stories First!

By on December 16th, 2019

Simon Sinek’s book, Leaders Eat Last, is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The General explained that in Marine bases all over the world, the most junior Marines eat first and the senior Marines eat…

2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization Remain Top Priorities

By on December 12th, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. Here is the 3rd annual CMO Predictions infographic from PAN Communications – it's designed to assess the industry landscape and give marketers a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget…

8 Gamification Strategies to Encourage Social Media Advocacy

By on December 11th, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach…

How to Create a Marketing Roadmap to Align Your Team

By on December 11th, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as…

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

By on December 10th, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Here’s how to snag…

5 Questions to Boost Your 2020 Content Marketing Strategy

By on December 9th, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science—nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup. Even if your content is…

9 Ways to Increase Landing Page Conversions

By on December 4th, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits of SEO are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is…

The Tech Giant’s Guide to Effective Content Marketing

By on December 3rd, 2019

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales. These factors can make successful content marketing…

Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!

By on December 2nd, 2019

It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job,…

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

By on November 27th, 2019

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs, knowledge of these concepts is especially important. Once you understand the basics, it’s easy to determine which protection is right for your needs. So, before you run…

4 Trends You Need to Know on Martech’s Evolution

By on November 26th, 2019

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%. As the dust settles, the arc of its evolution…

4 Essential Graphic Design Trends For 2020

By on November 25th, 2019

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that. Thankfully I have done all that hard work and distilled those examples into a few…

What Does Company Culture Have to Do with Marketing?

By on November 20th, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results. Four years ago, I…

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

By on November 19th, 2019

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation. What’s less clear is how their demands will be enacted. What am…

Why You Need to Market Your Businesses to Your Employees First

By on November 18th, 2019

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday. Collaboration is the key to success in today’s businesses. HR…