Why Documenting Your Content Marketing Strategy Is So Important

By on September 23rd, 2019

Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According to research by the Content Marketing Institute, over 60% of B2B marketers don’t have a documented…

What Tools And Tech Should Make Up Your Martech Stack?

By on September 23rd, 2019

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? You’ve probably heard of the infamous Martech 5000 Supergraphic – which represents the thousands of marketing technology…

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

By on September 19th, 2019

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. Last week I introduced you to one of my latest favorite tools, NetLine's Audience Explorer, which allows you to search and analyze custom buyer engagement insights across the B2B web in real-time. I started with looking at the IT audience. Back with Part 2 of my series,…

Why Advocacy Marketing Must Include Employees

By on September 18th, 2019
Content personalization

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your…

4 Content Distribution Strategies That Make Your Web Traffic Soar

By on September 17th, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Even average content marketing produces nearly three times more leads than traditional marketing does, so…