Marketing in the Age of Disruption

By on July 14th, 2020
marketing in the age of disruption

What does marketing even mean right now? That's what many businesses are asking. The world is in a place of dramatic change. So, what's the answer to marketing in the age of disruption? Marketing isn't a function. It isn't a department, either. It's a process, a voice, and a conversation. In this post, I'll take you through the detail of my latest keynote on marketing in the age of disruption…

How to Build a Multichannel Digital Marketing Strategy

By on July 14th, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for…

Brand Storytelling, Defined

By on July 14th, 2020

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a lot of confusion around the idea of brand storytelling. It’s becoming a term that is…

Study Compiles 59 Thought Leaders to Help You Bridge the Digital Gap

By on July 13th, 2020

By Johannes Ceh The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer…

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

By on July 13th, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Their “outside in” perspective is critical, with the ability to keep a pulse…

4 Ways a Blog Can Help Your Business Grow Right Now

By on July 13th, 2020
Business Blog

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It's also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways: If you want to grow your business, you should…

Content Marketing: Solving Your Customers’ Problems

By on July 8th, 2020
content marketing thought leadership solves problems

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your expertise, not your products and services, positions you as an authority…

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content!

By on July 7th, 2020
Publish the right content with blog articles

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality…

Measure the ROI of Account-Based Marketing

By on July 7th, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting…

Your Complete LinkedIn Marketing Strategy!

By on July 6th, 2020
LinkedIn B2b marketing strategy success tips

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Likewise, as an enterprise, your strategy will need to be…

Account-Based Customer Marketing – How to Stop the Sales Drop with Retention Growth

By on July 1st, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition.…

The Ultimate Guide to a Content Marketing Strategy That Delivers ROI

By on July 1st, 2020
ultimate guide to content marketing roi

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that's important - now more than ever. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some.…

The Virtuous Cycle of How Marketing Engagement Increases Leads

By on July 1st, 2020
customer engagement

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online. There are plenty of…

Q&A with Michael Brenner: Content Recovery and Virtual Event Strategies in a COVID-19 Era

By on July 1st, 2020

We recently sat down with Michael Brenner, CEO of Marketing Insider Group, for a Q&A around COVID-19 and its impact on the marketing industry. Brenner discussed where teams should be allocating resources, how content programs should be shifting and ways the pandemic has impacted event strategies for brands. As the industry landscape changes daily, what is the #1 area that you feel marketers should be agile in? One of the…

10 Secrets to Help You Succeed in B2B Content Marketing

By on June 30th, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. Content…

The Tidal Wave Technique to Increasing Your Blog Traffic [Ultimate Guide]

By on June 30th, 2020
Tidal Wave Technique For Content Marketing

Surf's up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we've found a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective. There are some effective techniques you can use to increase blog traffic. There’s The Skyscraper Technique. There’s E-A-T. There’s…

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

By on June 29th, 2020
CMO Quotes on the Future of Marketing

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy, and culture were spot on. While other predictions, not so…

Empathy in Marketing: Why It’s More Important Than Data

By on June 29th, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “Despite All this Data, Empathy Is the Greatest Tool in…

How One Event Company Transformed in the Face of COVID-19

By on June 29th, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining…

How to Find a Content Marketing Agency to Seriously Grow Your Business

By on June 24th, 2020

Every week I speak to a few startup founders, B2B marketers, consumer brands, even other marketing agencies who are struggling to break through in this crazy and noisy world. And they are all looking to find a Content Marketing Agency to help them grow their business. That's why content marketing agencies are thriving right now and ad agencies...not so much. Why? Because they know that Content Marketing has the power…