Your partner for blogging, promote your articles while you focus on growing your business.
A picture might be worth 1000 words, but you might as well be speaking gibberish if your images aren't engaging and relevant. Images highlighting and accentuating the writing should accompany your content, keeping the reader on track and providing additional value. When it comes
As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Go
Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your future marketing strategy can be a challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits c
As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards
Your search engine rankings are vital to your website's success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high
Your business revolves around your customers. And if you’re not deeply dialed into their experiences, you’re probably missing out on growth, retention, and, frankly, revenue. So, what’s the best way to get this invaluable insight? Conducting a comprehensive customer experi
Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it's easy to underestimate the power of written content, but it's stil
Think of a high bounce rate like a quick handshake—it can be good or bad depending on the context. Bounce rate is a key metric that shows the percentage of visitors who land on your site and leave without clicking through to another page. It's like a snapshot of first impressions
The shelf life of online content can be as short-lived as an avocado on a sunny counter. Content that feels fresh today may quickly overripe, losing its appeal and effectiveness. But staying on top of your updates isn't as straightforward as it sounds. As content creators, we kn
Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like t
