You've heard it all before: "Content is king," "You need a blog," "Invest in content marketing for long-term growth." But what if we told you that you shouldn't bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But
Fresh from the Blog
Your partner for blogging, promote your articles while you focus on growing your business.
Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. Think you’re safe
If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the
Content is a fundamental aspect of every business in the digital world we live in. Content serves as the touch point that brings companies, customers, partners, employees and investors together in a community around a brand. Content marketing, on the other hand is about attracti
Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end
A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question no one answers that everyone wants to know is "how long does it take content marketing to work?" He said that "not even Michael Brenner has answered this quest
B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping
I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This report is packed with useful insights into the world of content marketing. But what caught my eye is that many B2B marketers are still finding it tough to nai
Content creation is a core part of every brand’s marketing strategy (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to enga
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty progr