The Competitive Psychology of Pricing for E-Commerce

By on January 12th, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks: psychology! Considering your customers’ motivations gives you an edge in understanding…

B2B Marketing Trends That Will Grow Your Business in 2023

By on January 11th, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what's coming next. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023.…

10 Digital Marketing Tips From Top Brands

By on January 10th, 2023
10 colored pencil tips to represent digital marketing tips

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. According to eMarketer, digital marketing takes up 54% of…

How to Build the Perfect Content Marketing Funnel

By on January 10th, 2023
marketing insider group shares how to build the perfect content marketing funnel

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic, generate leads and secure conversions. All you need is an effective plan and high-quality content. Luckily, we’ve outlined everything you need to know to understand the content marketing funnel. In this post, you’ll learn how you can create your content plan, maximize each stage of…

3 Ways to Gain Visibility Into Your E-Commerce Marketing Performance

By on January 10th, 2023
gaining visbility into ecommerce marketing performance with these tips

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). With so much money pouring into the world of online marketing, it’s important for marketing…

What Is Domain Authority and Why Is It Important?

By on January 9th, 2023
marketing insider group explains domain authority and why it is important

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions. After reading this…

How Demand Generation Marketing Can Speed Up Growth Campaigns

By on January 9th, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. As a result, you can scale faster and hit your quarterly and annual revenue goals. Before you embark on a full-scale demand generation initiative, you may need a refresher on how the…

How Set and Measure Your Content Marketing Goals

By on January 8th, 2023
young kids on a soccer team doing a break to show content marketing goals

One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and validating it to stakeholders. It’s the only way you’ll be able to make the strategy…

11 Ways to Generate Pre-Event Hype with Content Marketing

By on January 7th, 2023
pre-event hype with content marketing

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I've seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little…

10 Amazing Examples of Thought Leadership Content Marketing

By on January 5th, 2023

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality…

Hey Marketing: An Inquiry Is Not A Lead

By on January 5th, 2023
qualified personnel only sig to reference marketing inquiries and sales leads

The main goal for Marketing in  B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue.  Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I'm here to tell you: an "inquiry" (someone who fills out a form) and a "lead" are not the same thing. The main problem here is that there is…

The Ultimate Guide to a Content Marketing Strategy That Delivers ROI

By on January 5th, 2023
Search ranking chart showing effective content marketing roi

This is the longest post I've ever written. It lays out all the content marketing strategy steps you need to achieve success that I've been learning and chasing my entire professional career. Buckle up and enjoy and please let me know what I'm missing. And share it if you like it? Either way, I hope you learn something valuable from it! Content marketing, when you peel away all the layers…

How Much Should Content Marketing Cost?

By on January 4th, 2023
chart plotting costs for content marketing

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. We also have to get granular and look at factors such as content…

Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

By on January 4th, 2023

Offline marketing is not dead. In fact, it's never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated to grow by 10% this year, despite some CEOs from both big and small brands agreeing that digital ads are a "waste of money". It's an interesting contradiction. When allocating marketing budget to…

Why Building Community Matters (and How to Get Started For Your E-Commerce Business)

By on January 4th, 2023
hands shaking for community

Your products don’t sell themselves. As an e-commerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other e-commerce business owners have been using for the past few years to boost brand awareness, traffic, and…

4 Things You Need To Know About Google’s Helpful Content Update

By on January 3rd, 2023
a man reading about google helpful content update on his laptop looking shocked

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder. Share content that aligns with Google’s preferences…

11 Types of Marketing Collateral You Should Be Creating

By on January 3rd, 2023
Marketing Insider Group shares 11 types of marketing collateral

Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offer trustworthy, high-quality products and services. That’s where marketing collateral comes in. Sharing various types of marketing collateral establishes legitimacy, supports sales, and proves to site visitors that they’re…

Top Customer Retention Strategies for B2B Marketers in 2023

By on January 3rd, 2023
customer retention strategies working for a young business man

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen. And when it does, many business leaders start racking their brains, polling…

How to Avoid Getting Fooled By Readability Tools

By on January 2nd, 2023
Marketig Insider Shares How to Avoid Getting Fooled By Readability Tools

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices. Although, easy to read content is subjective to your audience. Avoid getting fooled by the misleading nature of readability tools and understand how…

6 Common Design Mistakes to Avoid as Marketers

By on December 29th, 2022
Person Designing

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes design is placed on the back burner when these novel solutions are used. The campaign might have all the right design elements,…