The Role of Data, Measurement And Research in Customer Advocacy

By on October 30th, 2019

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role…

How to Effectively Automate Content Marketing

By on October 29th, 2019

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the…

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

By on October 28th, 2019

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on. We’ll show you how to fix it. What consumers want is more information, truthful information, as…

[My New Book] Mean People Suck: How Empathy Leads To Bigger Profits And A Better Life

By on October 25th, 2019
Michael Brenner mean people suck book

I am so excited to let you know that today you can purchase Mean People Suck: How Empathy Leads To A Bigger Profits and A Better Life. You can buy it on Amazon, Walmart, Barnes & Noble and the audiobook will be out soon. Like in a few days... When most people hear the title, they typically say, "yeah, mean people really do suck!" Then I can see them reflecting.…

5 Steps to Strengthen Your Customer Success Game

By on October 23rd, 2019

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. Although a customer success staff can’t control who…