How To Use Humor In Content Marketing

By on April 6th, 2022
humor in content marketing

Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing campaigns around the world. When done correctly and done well, using humor as a marketing strategy generates traffic as well as more shares, clicks, and interactions with your content directly. So, how do you use humor in a way that works for your brand? We’ve put together a…

5 Consumer Behavior Trends Marketers Are Watching

By on April 5th, 2022
consumer behavior trends

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business…

Content Marketing Hacks to Increase Web Traffic and Leads

By on April 5th, 2022
content marketing hacks

Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to? The truth is traditional content marketing tactics (like blogs) can’t always earn optimal results on their own in an increasingly competitive landscape. It’s…

How to Create Content Your Customers Will Love to Read

By on April 4th, 2022
how to create content

Are you creating content but not seeing the results you expected? Are you wondering if your content is earning results at all? Are you just starting to build a new content marketing strategy? If your answer to any of those questions is yes, you’re probably wondering how to create content that your customers won’t just read but will really love. It’s a great question, and one that (in my opinion)…

Tips and Tools To Hire Blog Article Writers

By on April 4th, 2022
hire blog article writers

Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI. But it can also be tough to find quality writers who know your niche, have the right experience, and fit well with your company culture and processes. Fortunately, there are several routes you can take to…

ECommerce and Digital Marketing Experts To Pay Attention To

By on April 4th, 2022
eCommerce and digital marketing experts

As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. Image Source However, in the midst of this seismic shift, many businesses are learning a punishing lesson. If your admittedly awesome marketing campaign isn’t backed up by a robust eCommerce engine, any short-term gains will eventually be wiped out by negative online…

What Is Marketing?

By on April 4th, 2022
What is marketing

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

12 Must-Read Blogs For Entrepreneurs

By on April 2nd, 2022
must read blogs

Ready to be inspired? As a marketer, you know how important it is to have an entrepreneurial mindset. The 12 awesome blogs for entrepreneurs listed in this article will help you be more creative, find new opportunities, and uncover innovative ideas to help grow your brand. Consistently reading great content from other entrepreneurs is one of the best ways to stay on the forefront of what's happening in your industry…

Why Content Syndication Is Part of an Effective Content Marketing Strategy

By on April 1st, 2022
what is content syndication

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that…

5 Awesome Marketing Campaign Examples and What Makes Them Special

By on March 31st, 2022
marketing campaign examples

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.…

13 Amazing Examples of Brands on Social Media

By on March 31st, 2022
Group of people using social media on their smartphones

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

10 Ways To Lose a Lead

By on March 30th, 2022
lose a lead

Are you drowning in articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves complicated steps, mind-reading powers, a certain amount of creativity, as well as really good timing.…

How to Become a Content Creator: The Ultimate Guide for Brands

By on March 28th, 2022
content creator

Content creation isn’t just for influencers! If you’re a brand professional wondering how to become a content creator, you’re not alone. More than ever, brands are creating original content across multiple platforms to engage with their audiences. It’s one of the best ways to showcase your brand personality, build customer relationships, and drive more traffic and conversions. But content creation shouldn’t happen haphazardly. There are decisions brands must make about…

Content Marketing Strategy: A Definitive Guide

By on March 28th, 2022
content marketing strategy

Content marketing is undoubtedly the most effective way to attract new customers and grow your audience. But there’s one challenge many brands face when it comes to adopting it, and that’s putting a strategy behind it. A content marketing strategy is the linchpin of your content marketing efforts. Without one, you risk having a disjointed effort with no focused purpose behind it — and a shabbier marketing ROI as a…

5 B2B Marketing Tactics You Can’t Ignore in 2022

By on March 28th, 2022
b2b marketing tactics

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways, leading to some notable strategic changes across the B2B marketing sphere. Research showed that the…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on March 25th, 2022
How Often Should You Blog?

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

Are Your Lead Conversion Rates Above Average?

By on March 24th, 2022
lead conversion rates

It is every company’s goal to get a good conversion on their leads, which is why many employ metrics to monitor the effectiveness of their lead generation strategies. But are your companies' numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is if your lead conversions are keeping up with industry standards. Juxtaposing your results to that…

21 Motivational Speakers That Will Rock Your Next Event

By on March 23rd, 2022

Are you ready to head back to in-person events? I know we are! According to Inc Magazine, 96% of event planners are planning to go back to in-person events this year. And their main incentive to bring people out of their pandemic hibernation? Motivational speakers! So we've updated our list from a few years ago to include some of the speakers that we've seen at some of the top marketing…

5 Examples of Brilliant Online Brand Communities

By on March 22nd, 2022
brilliant online brand communities

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them in for coffee, inviting feedback and providing a space for interacting with like-minded individuals. With…

How to Define and Measure the ROI of Content Marketing

By on March 22nd, 2022
content marketing ROI

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what's the ultimate goal of…