How Your Small Business Can Improve SEO with Content Marketing

By on June 9th, 2020

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank content that customers and search engines will love, and build your brand community in the process. Quick Takeaways: Speak directly to…

Kill The Marketing Campaign! Why Always-On Content Marketing Works Best

By on June 9th, 2020
always-on content marketing

Campaigns don't work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share. You optimize over…

Why CMOs Must Master Empathy Now

By on June 9th, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck, I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. To succeed in these challenging times, brands must forge a real and meaningful connection with their…

How to Write the Perfect Blog Post

By on June 8th, 2020

Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search results and get more views. Here’s the ultimate step-by-step guide to writing a perfect post,…

Why Content Marketing Agencies Thrive During Downturns

By on June 8th, 2020
content marketing agency thrives

We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds. CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. Some industries have certainly been harder hit than others. Many companies in the travel, aviation, and…

How One B2B CMO Focused Her Company On Storytelling

By on June 8th, 2020
B2B CMO Storytelling

If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. Today, I’m…

Executive Insights: Thought Leadership and Content Marketing Guidance from Michael Brenner

By on June 8th, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time.  I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content…

An Update To Content Marketing Best Practices

By on June 8th, 2020
content marketing rules

The more things change, the more they stay the same. Nowhere is that truer than in content marketing. Content marketing best practices might change with the winds of technology. But, their basic principles stay the same. I've been covering Content Marketing Best Practices for more than 10 years! And one thing has remained constant in all those years, content marketing is still hot, growing, and working for the brands that…

The Strategic Guide to B2B Demand Generation

By on June 3rd, 2020

Demand generation is a complex tool many marketers use to drive growth. And now, many businesses are looking to double their efforts and build their pipeline in light of the economic picture. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than…

The 2 Rules of Sponsored Content You’re Not Allowed to Forget

By on June 3rd, 2020
rules of sponsored content

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content quality debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued by…

How to Turn Employee Expertise into a Web Traffic Magnet

By on June 2nd, 2020
raw employee talent content marketing

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face. Harness employee expertise and passion by activating your employees to create content and you’ll see amazing results. There are so many benefits to employee-generated content that it’s almost unbelievable…

Storytelling Delivers Marketing ROI. Want Proof?

By on June 1st, 2020
Storytelling ROI

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out…

How to Convert Your Website Visitors to Engaged Leads

By on June 1st, 2020
lead generation website conversion

Guest Post by Lead Generation Specialist Lauren  Johnson Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day - nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic? How does Michael convert them from a website visitor to an engaged lead? The answer: Lead…

Content Quality Vs. Content Quantity – The Great Content Debate

By on May 27th, 2020
content quality vs quantity debate

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with. I have seen…

8 Steps to a Digital Marketing Strategy that Drives Sales

By on May 27th, 2020
digital marketing strategy tips

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy and understanding of all the latest digital marketing tips and tricks, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited…

The Evolution of Empathy: Learnings from Our Ancestors’ Decision to Work Together

By on May 27th, 2020

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. The evolution of empathy can be traced back to long before homo sapiens walked the Earth. Empathy enabled us to…

Top Benefits & Uses of AI in Digital Marketing

By on May 26th, 2020

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type of AI-powered solution in your martech stack. But many marketers still do not understand the benefits of AI and machine learning…

Opinionated Content Marketing: Why Should You Do It?

By on May 26th, 2020
opinionated content marketing

What do you feel strongly about? In today’s "cancel culture," many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs. Take fear out of the equation. What is the number one goal of content…

Stop the Sales Drop: Marketing Shifts for Stronger Growth

By on May 26th, 2020
stop the sales drop summit

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger…

How to Convey Your Brand Personality Through Social Media

By on May 25th, 2020
brand personality social media

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Now especially, it’s crucial to adjust your messaging and the marketing tactics you…