The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

By on July 14th, 2021
B2B lead magnets

So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…

Use But Don’t Abuse: 5 Tips for Content Creators

By on July 14th, 2021

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok. Others churn out articles and how-tos. Day…

The Insider Guide to Increasing Your Email Subscribers

By on July 13th, 2021
Increasing emails subscribers

It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Prominent, widespread…

Digital Marketing’s Three Largest Shifts

By on July 12th, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers.  However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state. Digital marketing has, from the beginning, been in a cycle of rapid evolution. Here is…

Why Your Business Should Be Live Streaming

By on July 12th, 2021

Live streaming is one of the newest additions to the marketer's toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a big time and money investment, so for some businesses, it isn’t a good fit. For…

How Your Small Business Can Improve SEO with Content Marketing

By on July 9th, 2021

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank content that customers and search engines will love, and build your brand community in the process. Quick Takeaways: Speak directly to…

What Is the Link Between PR and SEO and How Can You Leverage It?

By on July 7th, 2021
SEO and PE Marketing Team Works Together

Batman and Robin, peanut butter and jelly . . . PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands…

Why Social Media Isn’t Enough To Drive Your Business Growth

By on July 6th, 2021
iPhone showing social media marketing applications

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).…

How to Find a Content Marketing Agency to Seriously Grow Your Business

By on June 29th, 2021
people brainstorming to represent a content marketing agency

Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They’re all looking to find a content marketing agency to help them grow their business. Why? Because they know content marketing has the power to deliver real marketing ROI. The thing is, even knowing this to be true, they often feel overwhelmed by the prospect of…

These Are the Only SEO Audit Tools You’ll Ever Need

By on June 29th, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how…

Why Content Marketing Needs More Snark And How We Use it

By on June 28th, 2021
content marketing snark

Snark content marketing is everywhere. Wendy’s put snark on the map when they shot back at a Twitter troll who questioned their fresh beef commitment (and since then fast-food Twitter has become an all-out snarkfest). More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. With millennials and gen Z’ers leading the charge, absurd…

9 Tips to Revamp Your Brand Storytelling with Better Video Production

By on June 23rd, 2021
Image of a businessman recording a video.

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats.  You do…

Why Content Distribution is Hard (and Tips for Making It Easier)

By on June 22nd, 2021
Marketer using a laptop to share content online

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. It can help you build brand awareness, encourage your audience to act,…

Create an Ultimate Guide to Showcase Your Thought Leadership

By on June 21st, 2021
A yellow lightbulb surrounded by blue question marks.

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.”  Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The key for you is to present your know-how in the right format and with the right information. In our ultimate guide to ultimate guides, we…

What Is Employee Activation?

By on June 18th, 2021

I've been spending a lot of time lately speaking about employee activation. I'm not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of a business to organically and authentically create and share content about the topics that interest…

Why B2B Email Video Marketing Should Be Your Top Priority

By on June 16th, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. The question…

How to Create Shareable Social Media Content

By on June 16th, 2021
Marketing team working on producing social media content

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the…

6 Tips for Starting an Influencer Marketing Program

By on June 15th, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they…

How Content Pruning Can Boost Website SEO

By on June 15th, 2021
Marketing team having a meeting about content pruning

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an…

How to Grow Your Audience with Video Content Marketing

By on June 14th, 2021
Businessmen recording a video for marketing purposes

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are…