What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

By on April 12th, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use…

How Email Deliverability Affects Your Business

By on April 12th, 2021

Attention is a limited resource. People only have so much to give, and if your emails don't have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don't just need people opening your emails: you need them receiving, opening, reading, and finding value…

Why Content Differentiation Dictates Success (and How to Find Yours)

By on April 7th, 2021

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of…

B2B Marketer’s Handbook For Marketing Automation

By on April 6th, 2021
marketing automation

B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing, and social media advertising. Automated chatbots, AI-based predictive analytics, and other conversational marketing aspects are becoming more common as technology develops. Source: Social…

How to Use Content Marketing for Customer Retention

By on April 6th, 2021
business meeting with clients

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Providing real value…

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

By on April 5th, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn't provide you with the big picture. In developing or improving an SEO strategy, companies need to consider the differences between E-A-T vs. YMYL. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways E-A-T and YMYL are…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on April 4th, 2021

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll…

How to Tailor Marketing Content to a Local Audience’s Needs

By on March 31st, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with…

9 Product Marketing Strategies to Grow Your Customer Base

By on March 30th, 2021
Female entrepreneur working on laptop and explaining strategy to attract followers to online web store while having meeting with colleagues in office.

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like…

Marketing for Humans: A Radical Concept

By on March 29th, 2021

Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially be able to sell them more services in the future. It’s also a weird term…

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

By on March 29th, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments Expand your team to handle the larger content workload Create buyer personas and research…

How to Humanize Your Brand with Authentic Content

By on March 24th, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content…

7 Steps to Effective Brand Storytelling

By on March 24th, 2021

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy? We’re going to show the steps to take to do just that. Quick Takeaways Brand…

How to Find Authentic Photos for Content Marketing

By on March 22nd, 2021

What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over. That's where authentic images play a role. We've all heard the saying: a picture…

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

By on March 22nd, 2021
Female hand holding a green funnel on a red background. Sifting the truth. Be able to analyze.

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness…

6 Tips for Building a Social Media Marketing Strategy that Actually Works

By on March 18th, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. This is a massive, missed opportunity to…

How to Create a Brand Advocate Army

By on March 17th, 2021

What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful marketing tactic is employee and customer advocacy. What a person says about your brand, whether through online reviews, social media or even while having coffee with a friend, has the ability to convert like nothing else. It is the customers who are more than satisfied and who are motivated to…

Is Content Marketing the Right Choice for My Business?

By on March 17th, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. In fact, you’re probably reading this article with a skeptical…

Why Content Marketing Beats Advertising (Almost) Every Time

By on March 16th, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. These two areas aren’t always…

35 Content Marketing Tools To Drive Your Content Marketing Success

By on March 15th, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing, at some point you have to get down to the dirty job of producing…