How to Plan 12 Months of Customer-Focused Blogging

By on December 16th, 2021
chart shows the results of 12 months of customer-focused blogging

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing 2 to 4 blog posts per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across…

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

By on December 15th, 2021
content marketing research budget set to grow

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 - yay! The problem now is making sure you secure your spot in that growth and apply it effectively. Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Now that things are starting to return to normal in…

Help Us Help You: How To Give Writers Constructive Feedback

By on December 14th, 2021
how to give your writers constructive feedback

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. How can…

The Big Fat Collection of Content Marketing Templates

By on December 13th, 2021
content marketing templates

Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. In other words, be creative, but don't reinvent the wheel every time. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition. There are tons of resources available online but, like anything else, not all templates are created equal. We…

The Complete Guide to Managing an Ecommerce Blog

By on December 6th, 2021
the complete guide to managing an ecommerce blog

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current…

12 Content Marketing Trends You Need to Follow in 2022

By on December 1st, 2021
marketing trends

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content marketing.…

4 Ways To Measure Brand Awareness

By on November 30th, 2021
measuring brand awareness

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.…

Content Quality Vs. Content Quantity – The Great Content Debate

By on November 30th, 2021
content quality vs content quantity

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with. I have seen…

How to Write a Blog Introduction Like a Pro

By on November 30th, 2021
blog introductions

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure…

How to Build Trust With Your Customer Marketing Strategy

By on November 30th, 2021
building trust

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be…