How Much Should Content Marketing Cost?

By on August 17th, 2020
cost of content marketing

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. We also have to get granular and look at factors such as quality,…

The Role of Social Media in a Rocking Content Marketing Strategy

By on August 12th, 2020
social media rocks content marketing

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.…

20 Super-Awesome Infographics to Inspire Your Content Marketing

By on August 7th, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly…

30 (or So) Terms Every Sales and Marketing Professional Should Know

By on July 30th, 2020

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get the gist of things. Get these 30 words down and never get caught flat-footed in…

Insights from Content Consumption Patterns of Software Developer Segment

By on July 30th, 2020

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick. And in a landscape of more than 8000 Martech companies, there really is no tool available to B2B marketers to understand and inform on this matter aside from what we call Audience Explorer. What is Audience Explorer? Based on the content users…

3 Content Marketing ROI Areas Every Marketer Should Watch

By on July 29th, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. Quick Takeaways: Content to which you can't directly assign a dollar value isn't wasted. Decide how…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on July 24th, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll…

How to Automate Every Facet of Your Email Marketing Campaign

By on July 22nd, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp, businesses that have invested in marketing automation reported a…

What Marketers Can Learn From “Avatar: The Last Airbender”

By on July 20th, 2020
marketers can learn from avatar the last air bender

If you've been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called "Avatar: The Last Airbender." In fact, I've watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons…

5 Inbound Marketing Hacks to Grow Your Business

By on July 20th, 2020

The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases without ever speaking to someone in sales. This new reality has only served to put…