13 Biggest Content Marketing Challenges in 2021

By on November 23rd, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They…

7 Ways To Maximize Your Content Reach

By on November 23rd, 2020
maximize content reach

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to…

11 Benefits of Outsourcing Your Content Creation

By on November 19th, 2020

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be greatly profitable: CMI reports that over 70% of brands now hire someone to manage their content creation and distribution to make sure it's professionally…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on November 18th, 2020
Nutanix The Forecast Wins Content Marketing Awards

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…

Content Marketing Strategy vs. Execution: Finding the Ideal Balance

By on November 17th, 2020
content marketing strategy and execution talk

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently. Let’s look at how both of these functions are…

2021 B2B Marketing Trends That Will Grow Your Business

By on November 11th, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. Here are some…

The Complete Guide to Audience Research, Segmentation, and Targeting

By on November 10th, 2020

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers, a shocking 65% never or rarely conduct audience research. But why is audience research so important? The same study showed that those that do research their audience are over 3x more likely to achieve their marketing…

This Amount Is All The Marketing Budget You Need

By on November 9th, 2020
marketing budget

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. So what amount do you need.…

Why Content Marketing Can Deliver Better ROI Than Paid Search

By on November 2nd, 2020
why content marketing is better than PPC

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.…

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

By on October 28th, 2020
content marketing analysis

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all meant for the marketers running content marketing for those brands. In some cases, they have…