Modern Marketing Transformation Starts with the Right Culture!

By on April 29th, 2020

The digital experience is more important no than ever before. The power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? Difficult times like these will shine a light on a very specific kind of marketing leader. The ones who inspire change across the whole culture.…

Marketing in Difficult Times: Focus on Content that Reaches and Assures

By on April 28th, 2020
content marketing in difficult times

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible. The marketing budget…

How To Make Your Marketing Mission Critical

By on April 22nd, 2020
Make Marketing Mission Critical

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time. The president asked a janitor mopping the floors what his job was, and the janitor replied, “I’m helping put a man on the moon.” NASA’s primary mission at that time in 1961 was a successful…

Top Resources and Tips to Develop Blog Topics Your Audience Will Love

By on April 21st, 2020
blog article ideas

You've got a blog—now what? It's time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns…

Have You Tried Performance Video in Your 2020 Content Marketing Plan?

By on April 21st, 2020
Performance Video in Content Marketing

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online. Consumers are spending more…

The Affordable Guide to Content Marketing for Startups (KPIs Included)

By on April 14th, 2020
content marketing startups

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. When your business is new, nobody…

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

By on April 13th, 2020
Storytelling tips for your blog

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Either they try to create a story where there's none or they confuse it with a sales pitch. Let's investigate how brands can follow a few rules to weave a story out of every…

The Smart CMO’s Guide to Budget-Friendly Content Marketing

By on April 7th, 2020
CMO Content Marketing Budget

You know how important content marketing is in the 21st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice. You can deliver that information…

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

By on April 6th, 2020
healthcare content marketing

We have always needed healthcare companies to create the innovative products and services to help us deal with life's ailments. But aside from a few notable exceptions, healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services. Quick Takeaways: Content marketing must deliver…

Why B2B Video Marketing Strategies Are Evolving

By on April 4th, 2020

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and sharing videos is changing. Videos are more accessible, better supported by technology and can be…