How to Humanize Your Brand with Authentic Content

By on March 24th, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content…

7 Steps to Effective Brand Storytelling

By on March 24th, 2021

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy? We’re going to show the steps to take to do just that. Quick Takeaways Brand…

How to Find Authentic Photos for Content Marketing

By on March 22nd, 2021

What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over. That's where authentic images play a role. We've all heard the saying: a picture…

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

By on March 22nd, 2021
Female hand holding a green funnel on a red background. Sifting the truth. Be able to analyze.

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness…

How to Create a Brand Advocate Army

By on March 17th, 2021

What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful marketing tactic is employee and customer advocacy. What a person says about your brand, whether through online reviews, social media or even while having coffee with a friend, has the ability to convert like nothing else. It is the customers who are more than satisfied and who are motivated to…

Is Content Marketing the Right Choice for My Business?

By on March 17th, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. In fact, you’re probably reading this article with a skeptical…

Why Content Marketing Beats Advertising (Almost) Every Time

By on March 16th, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. These two areas aren’t always…

35 Content Marketing Tools To Drive Your Content Marketing Success

By on March 15th, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing, at some point you have to get down to the dirty job of producing…

Should You Focus More On Content Vs Links for SEO?

By on March 15th, 2021

I get this question all the time: should we spend our time and money on publishing more content or link building in order to improve our SEO? The fact is quality content is only thing that really matters when it comes to improving SEO. Research, write and publish great content, and people will link to it. And many link building strategies could get you slapped by the google gods (or…

How Personalization and AI Can Improve the Process of Qualifying Leads

By on March 15th, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Not at all. It just means you have to think about the…