How to Write the Perfect Page Title for SEO

By on May 16th, 2022

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized…

5 Ways to Adhere to Web Accessibility Guidelines

By on May 16th, 2022
web accessibility guidelines

Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience. And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. Optimizing for website accessibility is the practice of making sure web content is usable and navigable for everyone, regardless of…

How to Perform an In-Depth Content Gap Analysis

By on May 12th, 2022
content gap analysis

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done right, it should tell you what opportunities you’re missing, where you can cut back or…

The 30 Most Influential Bloggers of 2022

By on May 10th, 2022

Blogging is tough. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world. So consider this - what are you doing to make it even better? Whose work should you read? What works for the…

What Is A Content Strategy Agency and How We Help You Grow

By on May 9th, 2022
content strategy agency

Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Marketing Institute, more than 70% of businesses today outsource content — but only a small fraction of them are outsourcing strategy. Most are…

How to Determine What Formats to Use in Your Content Marketing

By on May 5th, 2022
format content marketing

When most people hear the term "content marketing" they immediately think of blog posts and articles. In actuality, there's a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, you'll not be getting the most out of your content strategy. Certain types of content…

How to Add Your Business to Google Maps

By on May 4th, 2022
add your business to google maps

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes…

May The Fourth Be With Your Content Marketing

By on May 3rd, 2022

A few years ago I attended Content Marketing World in Cleveland where they featured a keynote from Mark Hamill, who (as you know) played mythic hero Luke Skywalker in Star Wars. Before the event I asked myself "WTF does Mark Hamill know about Content Marketing? Well I actually met the man in person. (TRULY mazing moment for me!) And his answer really shouldn't be a surprise. In short, he said…

Anatomy of a Virtual Event: Key Factors to Consider

By on May 3rd, 2022

A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. However, research has shown that these events are sticking around for the foreseeable future. This article summarizes it well: “Temporary convenience options that emerged as pandemic solutions are likely…

What to Know About Hiring a Technical Content Marketing Agency

By on May 2nd, 2022
technical content marketing agency

If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don't have to go it alone. You can work with a technical content marketing agency to help you reach your content goals. Technical content marketing agencies have the right combination of technical writing…