Content Marketing

If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.

Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would av

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t w

So, you think B2B and B2C marketing are pretty much the same thing? Think again. While these two sides of marketing might throw around the same fancy jargon, their approaches couldn't be more different. Are you a marketing rookie? Or just curious about stepping into the "other si

If we know one-- or two-- things here at MIG, it’s blogging and content marketing. So if you’re searching for the best blogging platform, you’ve come to the right place. Blogging is still one of the best ways to market yourself at a low cost and high return on investment. St

What is a Sales Funnel? The "Sales Funnel" is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company's product or service. It is a way to visualize, measure, and optimize the performance of a company's sa

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle mea

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audienc

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their d