Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
You must continually adapt your website marketing strategy to stay relevant and visible to your desired clientele. For example, recent numbers show that 75% of customers judge a company’s credibility on its web design. Undoubtedly, your online marketing presence will become even
If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to
We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As content marketing experts, we know what kind of articles drive traffic to and from your website. It breaks our hearts to see your marketing efforts go to waste with content that isn’t
If you’re running a growing SaaS company, you’ve probably found yourself wondering, “Do I really need a SaaS marketing agency? You’ve already gotten so far without outsourcing an expert, and keeping your marketing efforts in-house has to be more effective and less expensive
It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with exist
AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer
Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And i
There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our
A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Critic
Guess what B2C marketers? Content marketing is for you, too. And no I'm not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about B2B content marketing; however, a buyer is a