Content Marketing

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. The ever-growing world of social media and even the traditional forms of email marketing have created ideal platforms to share your content directly with clients and prospects alike. This is great for your marketing spending and your overall bottom…

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it. What travel, food, or fashion brand can exist today without a vibrant Instagram page,…

My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. But as a research company, we did lots of surveys for clients who wanted to use the survey data to build reports…

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. This isn’t a particularly bad or good development, but rather a natural evolution of the craft. Heck, Biztech.com…

Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all felt the squeeze of the past few years. Understandably, companies are looking for ways to be more financially conservative right now as we wait for the economy to get back…

Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience, house important tools that your customers or supporters can leverage, and more. And as you’ve likely invested a lot of time, effort, and money into the creation of your website,…

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300% return on investment when it comes to…

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in. For example, discussing details of a product or service might not be appropriate for a customer who has been identified as a…

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your audience is important for the growth of your business. But let’s face it - sometimes the creative well runs dry. As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t. More importantly, it’s important for brainstorming and generating ideas for your digital…

Congrats, you’ve started an Amazon FBA business and are ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. It’s a crowded space with a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing strategy to…