Strategy

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distribution, and, almost always, better marketing behind them.…

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role…

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires a different approach. They know your company, and they went through all of the marketing…

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in customer retention That’s enough for any B2B company to run with and give it their all. Sales and marketing alignment is key to driving success regardless of your…

Experiential marketing has become all the rage in an age where brand differentiation is harder than ever. To make your brand stand out, customers can’t just see or read about it — they need to experience it. Quick Takeaways Experiential encapsulates any interactive experience between brands and their consumers. Brand experiences are one of the best drivers of word-of-mouth marketing. The best experiential marketing taps into customer emotions. What is…

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But you just don’t have time – you have a business to run. You wonder about hiring a content marketing agency, but you don’t have a clue how much to…

If you’re researching how to market your business, odds are you’re finding lots of information about marketing plans that require big teams and equally big budgets. But as a startup founder, you know neither of those are realistic for your brand. Well, it ain’t easy going it alone — that’s for sure. But it’s not impossible. And if you’ve already launched a startup, you’re no stranger to making things happen.…

Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into launching your new website and brand, and now it’s time to sit back and relax. Just put up a new blog post…

I remember 20 years ago, opening a store online was a big deal. It was complicated and hard to find opportunities for promotion. Most had to use a platform like eBay; otherwise, it was challenging to get traction online. Promoting your online business now involves a much different landscape. The need to attract users online is even more critical today, with shifting buyer behaviors and a focus on eCommerce and mCommerce.…

What is the measure of your B2B marketing campaign's success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts' performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or…