How to Leverage Happy Customers To Promote Your Brand

By on January 30th, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is dedicated to gaining the trust of new clients. A lot of business people often forget…

How to Improve Your Account Based Marketing Results

By on January 23rd, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In B2B, you’re never selling to an individual. He or she is almost always part of a buying team. Moreover, the bigger the potential deal, the more people, departments, and functional areas get involved.…

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

By on January 21st, 2019

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to a company by customers and leads as they shop and ask questions. Your relationship to…

How Mobile is Dominating the Customer Journey (and Why You Should Care)

By on January 16th, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, he’d probably say something like, ‘Look at those beauts in their natural habitat.’ While mobile…

How to Use Trust Signals to Boost Online Conversions

By on January 15th, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. It can be in the form…

4 Practical Tips to Get Your Business Ready and Set for 2019

By on January 9th, 2019

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small…

How Freemium Marketing Can Work for SaaS Companies

By on January 3rd, 2019

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On the contrary, freemium strategies still offer savvy companies a direct path toward massive user bases…

Why Marketers Are Bad At Empathy And What To Do About It

By on December 18th, 2018

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers would say because…

2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

By on December 17th, 2018

With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. Marketers are catching on to technology’s role within marketing – but this comes with a few detriments. Now is the time to focus on the customer experience and the journey…

5 Reasons Why Your Buyer Personas Aren’t Good Enough

By on December 13th, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns.…